You’ve probably heard more than a few times that email marketing is dead. But statistics say not a chance. In fact, studies suggest that email marketing beats Facebook and Twitter in customer acquisition by 40 times. And for every $1 spent on email marketing, it generates $44 in ROI. Email is one of the most […]
Content marketing involves creating and sharing content that attracts and interests your target audience. The goal is to create high quality content that your audience will find valuable. When done right, it can convert prospects to patients or clients. If you’re thinking of using content to attract patients and clients, it’s a great decision. By […]
People are searching for everything online – from restaurants that will deliver food to their doorstep, to the latest fashion trends. Searching for a health practitioner is no exception. Your potential patients are looking for you online. The search engine is usually the first place people go to when looking for a healthcare provider. As […]
LinkedIn is the world’s most extensive professional network, with over 675 million monthly users in more than 200 countries across the globe. It makes an invaluable addition to your digital marketing strategy – from making connections and improving brand awareness to generating leads and establishing partnerships. But in order for your marketing efforts to be […]
A social media calendar can help you plan and schedule your social media posts in advance. With an organized calendar, you can ensure no days will go without a single piece of content being published. Fresh, quality content is important to attract your target audience and keep them informed. But let’s face it. It can […]
Social media has become an integral part of many businesses’ marketing strategy. It helps you connect with your audience, increase awareness about your brand, and generate more business. With so many social media platforms to manage and publish in, it’s important to have a plan and stay organized for what and when you’re going to […]
The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. It has created a healthcare crisis alongside an economic crisis. Unfortunately, no one seems to be able to say when the COVID-19 outbreak will end. With emotions high, it is important now more than ever to put extra […]
Not too long ago, patients relied on word-of-mouth referrals from family and friends when looking for a healthcare provider. Others would browse through the Yellow Pages and find a hospital or practice closest to their location. Today, however, the internet has become a major force in patient decisions. With volumes of information available online, it […]
At this point, it’s no question whether or not your practice needs to be on social media. Almost everyone understands the importance of having a solid social media presence. However, most are overlooking the benefits of Instagram as a marketing platform. Why Instagram? Instagram is one of the most popular social networks on a global […]