Most people think of Facebook, Twitter, and Instagram when we talk about social media marketing. But Youtube is the second biggest search engine globally, and it’s also considered a social media platform.
With over 2 billion monthly average users, Youtube isn’t showing any signs of slowing down. If you’re looking for ways to get your products or services in front of your target audience, we highly recommend that you include Youtube into your marketing mix.
Here are six ways you can use Youtube as a marketing tool for your business or healthcare practice.
Grow your audience
With over 2.3 billion users worldwide, Youtube is the biggest video-sharing platform in the world. The numbers are growing year after year. Simply speaking, creating a presence on this platform means having an endless flow of potential customers.
Unlike other social media platforms, people use Youtube as a search engine. They type something into the search bar, and then your videos come up in the search results. That means you get qualified traffic, not just some random people who stumbled upon your content. They are interested in what you have to offer.
By publishing videos on Youtube, you’re not just exposing your brand to a huge audience; you’re actually getting potential leads, clients, and customers.
Connect with your target audience
Youtube provides a powerful yet informal way of connecting with your audience. Remember that Youtube is a competitive platform, with 500 hours of video uploaded every minute.
If you want to capture your target audience’s attention, then you need to create videos with your audience in mind. Remember, it’s not all about you; it’s about your followers.
We also recommend creating a content calendar to plan and organize your upcoming content. Plus, you’ll spare yourself the stress of coming up with a topic on the spot.
Use the platform to show your expertise
Besides watching countless hours of entertaining videos, one of the main reasons why Youtube is so popular is because it provides users with quick answers and solutions.
A lot of people are searching for health-related topics online nowadays. As a healthcare professional, you can quickly provide your audience with informative and educational videos related to your practice. There is no better way to share your knowledge than through video.
What may seem like common knowledge to you can be extremely valuable to your audience. Go ahead and share tips, give advice, or create how-to videos for your audience.
Providing your audience with educational and informative content will not only maximize your visibility but you’ll also be seen as a great resource and an industry expert.
Tell your brand story
As a business owner, you’re probably looking for ways to get the word out about your products or services. But here’s the thing… People are tired of ads. So how do you capture your target audience’s attention without annoying them? One way you can do that is by telling your brand story.
In today’s competitive marketplace, you can no longer afford to be a faceless entity. People want to talk to real humans. Telling your brand story will help you stand out from the competition and help humanize your brand. The result is a brand that is as profitable as it is captivating.
Use video content to boost SEO ranking
If you do a quick Google search, you’ll notice that videos appear more often on the search engine results. Why? Because Google loves video content. This is why it’s a necessary tool for your business.
When creating video content on Youtube, it is best to add a link to your website. While having lots of views is great, remember that you’re using the platform to encourage viewers to take action. You want to drive them to your website, where they can get more details about your offer.
Another idea is to incorporate video into your blog post or landing page. This will not only help you rank on Google, but it will also attract inbound links.
Be consistent with content production
If you’re planning to use Youtube as a marketing tool, you need to commit to it. You can’t just post two videos this week and then be gone for a few months. Youtube is fast-paced by nature, and content becomes obsolete quickly.
If you go weeks or months between posts, people are likely to forget about you. Posting consistently and frequently will help you build loyal followers and strengthen your brand.
Decide how frequently you’ll post content. You don’t need to publish videos every day. But if you’re starting, we highly recommend that you publish videos two to three times a week to help your channel perform well in the algorithm.
Commit to posting video content multiple times a week and stick to your posting schedule. Also, let your followers know when you’ll be posting, so they can tune in the next time you have a new video up.
While every social media platform provides some benefits, there is one platform a lot of business owners seem to forget – Youtube.
Having a solid online presence on Youtube provides immense possibilities for increasing brand awareness, generating leads, driving traffic, and increasing conversion rate. If you still haven’t embraced the power of video, you’re seriously missing out.