6 Ways to Use Youtube as a Marketing Tool for Your Business

Most people think of Facebook, Twitter, and Instagram when we talk about social media marketing. But Youtube is the second biggest search engine globally, and it’s also considered a social media platform.

With over 2 billion monthly average users, Youtube isn’t showing any signs of slowing down. If you’re looking for ways to get your products or services in front of your target audience, we highly recommend that you include Youtube into your marketing mix.

Here are six ways you can use Youtube as a marketing tool for your business or healthcare practice.

Grow your audience

With over 2.3 billion users worldwide, Youtube is the biggest video-sharing platform in the world. The numbers are growing year after year. Simply speaking, creating a presence on this platform means having an endless flow of potential customers.

Unlike other social media platforms, people use Youtube as a search engine. They type something into the search bar, and then your videos come up in the search results. That means you get qualified traffic, not just some random people who stumbled upon your content. They are interested in what you have to offer.

By publishing videos on Youtube, you’re not just exposing your brand to a huge audience; you’re actually getting potential leads, clients, and customers.

Connect with your target audience 

Youtube provides a powerful yet informal way of connecting with your audience. Remember that Youtube is a competitive platform, with 500 hours of video uploaded every minute.

If you want to capture your target audience’s attention, then you need to create videos with your audience in mind. Remember, it’s not all about you; it’s about your followers.

We also recommend creating a content calendar to plan and organize your upcoming content. Plus, you’ll spare yourself the stress of coming up with a topic on the spot.

Use the platform to show your expertise 

Besides watching countless hours of entertaining videos, one of the main reasons why Youtube is so popular is because it provides users with quick answers and solutions.

A lot of people are searching for health-related topics online nowadays. As a healthcare professional, you can quickly provide your audience with informative and educational videos related to your practice. There is no better way to share your knowledge than through video.

What may seem like common knowledge to you can be extremely valuable to your audience. Go ahead and share tips, give advice, or create how-to videos for your audience.

Providing your audience with educational and informative content will not only maximize your visibility but you’ll also be seen as a great resource and an industry expert.

Tell your brand story 

As a business owner, you’re probably looking for ways to get the word out about your products or services. But here’s the thing… People are tired of ads. So how do you capture your target audience’s attention without annoying them? One way you can do that is by telling your brand story.

In today’s competitive marketplace, you can no longer afford to be a faceless entity. People want to talk to real humans. Telling your brand story will help you stand out from the competition and help humanize your brand. The result is a brand that is as profitable as it is captivating.

Use video content to boost SEO ranking 

If you do a quick Google search, you’ll notice that videos appear more often on the search engine results. Why? Because Google loves video content. This is why it’s a necessary tool for your business.

When creating video content on Youtube, it is best to add a link to your website. While having lots of views is great, remember that you’re using the platform to encourage viewers to take action. You want to drive them to your website, where they can get more details about your offer.

Another idea is to incorporate video into your blog post or landing page. This will not only help you rank on Google, but it will also attract inbound links.

Be consistent with content production 

If you’re planning to use Youtube as a marketing tool, you need to commit to it. You can’t just post two videos this week and then be gone for a few months. Youtube is fast-paced by nature, and content becomes obsolete quickly.

If you go weeks or months between posts, people are likely to forget about you. Posting consistently and frequently will help you build loyal followers and strengthen your brand.

Decide how frequently you’ll post content. You don’t need to publish videos every day. But if you’re starting, we highly recommend that you publish videos two to three times a week to help your channel perform well in the algorithm.

Commit to posting video content multiple times a week and stick to your posting schedule. Also, let your followers know when you’ll be posting, so they can tune in the next time you have a new video up.

Final thoughts 

While every social media platform provides some benefits, there is one platform a lot of business owners seem to forget – Youtube.

Having a solid online presence on Youtube provides immense possibilities for increasing brand awareness, generating leads, driving traffic, and increasing conversion rate. If you still haven’t embraced the power of video, you’re seriously missing out.

 

6 Ways to Use Youtube as a Marketing Tool for Your Business

6 Ways to Use Youtube as a Marketing Tool for Your Family Medicine Practice6 Ways to Use Youtube as a Marketing Tool for Your Nutrition Practice

6 Ways to Use Youtube as a Marketing Tool for Your Mental Health Practice

6 Doctors You Sholuld Follow on Youtube

When people talk about social media, Facebook, Twitter, and Instagram are usually the first thing that comes to mind. A lot of healthcare professionals and organizations use these social media platforms to reach a growing number of potential patients online who are looking for medical information.

While Facebook, Twitter, and Instagram can undoubtedly help them achieve their goals, there is one platform that most healthcare professionals tend to forget — Youtube.

Youtube is one of the biggest social media channels in the world, with over 2 billion active monthly users. If your goal is to educate your audience and attract new patients, Youtube would be a great place to start.

If you’re still on the fence about starting your own Youtube channel, don’t fret. We listed down some of the best medical Youtube channels out there. Hopefully, you can use them as an inspiration to start your own.

Doctor Oz

https://www.youtube.com/user/DoctorOz 

Doctor Oz was one of the first healthcare professionals to create a Youtube channel back in 2006.

He has a popular daytime television personality whose show is now on its 12th season. He has also appeared as a health expert on The Oprah Winfrey Show for five seasons. Being a celebrity doctor it wasn’t difficult for him to grow his channel. As of writing, he’s racked up over 1.5 million subscribers and over 230 million channel views.

Dr. Oz uploads snippets of his show on his Youtube channel. Each episode has segments on health, wellness, and medical information, including true crime stories and celebrity interviews.

Dr. Mike

https://www.youtube.com/c/DoctorMike/featured 

Dr. Mike is a board-certified Family Medicine physician. He has been rocking the social media game for a while now, with over 9 million followers across all channels. He’s the perfect example of a physician who’s leading the way on Youtube.

Dr. Mike taps into his expertise and discusses a wide range of health topics. He also offers tips on how to reduce cancer risks, improve nutrition, and how to live a better life. His videos aren’t all about health tips. He also reacts to popular medical shows and points out discrepancies. This makes him relevant to everyday users.

With his charismatic vibe and undeniable wit, it’s no wonder that Dr. Mike is now considered as a celebrity influencer.

He now has Youtube 6.5 million subscribers 450 million views since starting the channel in 2016.

Dr. Dray

https://www.youtube.com/c/DrDrayzday/featured 

Dr. Dray is a board-certified Dermatologist and skincare expert. She’s a skincare enthusiast with a passion for skin and a healthy lifestyle. Her channel is an absolute goldmine of skincare advice and educational videos.

Considering the number of skincare products available on the market, it can be difficult for the average user to decide which ones to buy. Dr. Dray makes the process so much easier, as she uses her channel to review skincare products and give product recommendations. She also talks about the ingredients, costs, benefits, and more of each product she reviews.

Dr. Dray’s channel has almost 1 million subscribers and 70 million video views.

Dr. Josh Axe

https://www.youtube.com/c/drjoshaxe/featured 

Dr. Josh Axe is a doctor of natural medicine, chiropractor physician, and clinical nutritionist. He specializes in how the right nutrition has a positive influence on people’s health.

His passion is to help people eat healthy and live a healthy lifestyle. If you’re looking for tips on how to cure common ailments using natural remedies, then you should definitely follow Dr. Axe.

Dr. Axe started his channel in 2010. His channel has grown since then, with roughly 2 million subscribers and 160 million channel views.

Dr. Eric Berg

https://www.youtube.com/c/DrEricBergDC/featured 

Youtube still presents a huge opportunity for you, even if you’re a specialty doctor. Let’s take Dr. Eric Berg as an example. He’s a chiropractor who specializes in Healthy Ketosis & Intermittent Fasting. He’s also the author of the best-selling book, The Healthy Keto Plan.

Dr. Berg uses his Youtube channel to educate his audience about keto, intermittent fasting, as well as the use of his products. He started his channel in 2006. As of writing, he has over 4 million subscribers and 230 million channel views.

Dr. Hope’s Sick Notes

https://www.youtube.com/c/DrHopeSickNotes/featured 

Dr. Ed Hope is an Emergency Medicine Doctor and a Teaching Fellow in the UK. Initially, he created videos as a learning aid.

As a teaching fellow, he wanted to help medical students make learning easier. Today, his contents are centered on educating the public while keeping them entertained. Dr. Hope’s most popular video – a look at the medical scenes in Marvel film, Dr. Strange – garnered over 6 million views.

He created his channel in 2018, and he now has over 450,000 subscribers.

6 Doctors You Sholuld Follow on Youtube

6 Doctors You Should Follow on Youtube6 Doctors You Should Follow on Youtube