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Learn about Constant Contact and how it can be used to help your business grow.
Details of Internet Marketing
Something I have learned over the years are there are different types of people; there are analytical people who pay attention to every detail. They would NEVER send out a newsletter, event posting, email, etc without proofing it and spell checking it; you very rarely find a mistake in their marketing. There are people who want their marketing materials, emails, newsletters, etc to look good and at the same time details do not mean as much to them or they can overlook them, these people may have YOU instead of YOUR, or missing a comma. I am one of the people, so in my field of marketing I have to make sure I double and triple check everything. I have learned that the slightest error or grammar mistake can cost you a client or a great power partner. One of my clients told me last week when you are doing work for other people or writing a quick email to make sure to proof it and ask yourself “Would you put your name on it?” This made me think even thought I am not huge on details the majority of people are. We all have so much on our plates every day, especially if you are an entrepreneur. We are CEO, admin, tele-marketer, bookkeeper, networker, and more, this make me think how much more careful we have to be on details. We ARE OUR Company! When we work for someone or corporate office, we have something to blame it on. We need to be very careful when we are doing internet marketing because so many more people are viewing our videos, blogs, and social media. A couple tips I have for when you are writing for your company or posting anything for your internet marketing:
Tips
1) Find a power partner where you can exchange your editing expertise, take turns on proofing each other’s emails, newsletters, blogs, etc.
2) Take time to write an outline, remember when you were in middle school and before any essay or paper you wrote you had to have an outline. This will help you stay on track with your writing and make sure you have covered the points you wanted to.
3) Remember basic Grammar; two spaces after each sentence when writing, using a comma when needed, watching run-on sentences, and ALWAYS spell check.
These seem like such basic tips; I know that’s what I said. When I sit down to write a blog I am mind dumping on paper and sometimes you can get so involved in what you are writing you forget the basics of grammar.
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Internet Marketing: Learn fast and easy tips on managing your social media.
Want to learn some Social Media Tricks?
[youtube]http://www.youtube.com/watch?v=oLpfePUJRSo[/youtube]
Everyone has heard of Google Ads, and they can work great and cost you a lot of your marketing budget. One thing with Google Ads is they can be misleading and really they have no restrictions! Facebook, now they are smart little cookies, they have created Facebook ads. This is how Facebook makes money. There are many more rule with Facebook advertising and restrictions, which I like, it is real advertising!
Here are some facts:
– 39 billion views per month on facebook
– Facebook has 1/20th the number of advertisers than Google
– On Facebook you can hone in on your target market
– Facebook can be the future of advertising
– Facebook pages are public and the Search Engines see them
– Facebook advertising has been compared as the New age of magazine advertising
– You have the ability to create an appealing ad
– You can monitor what people are saying about your ad so you can improve it at anytime
– The best thing Facebook gives you DATA
Steps to Create Your Ad:
Action 1
1) Ad Creation
- Ads must engage Facebook users
- Use “The Creation Form” very simple
- Always use a image (Ones you have rights to or free ones)
- You can use captions in pictures as well
- Using Symbols may attract more clicks
2) 6 Rules you must listen to
- Headline – ask a question
- Picture – connects with people, tells the story and grabs attention
- Content – clear and if you make a promise you have fulfill it
- Using symbols &?/!@:) attracts more hits
- Use text on Images
- Landing page – fulfillment of promise in ad must be on landing page
3) No No’s
- Use caps and lower case appropriately
- Grammar must be proper
- Do not write incomplete thoughts
- Do not use dots like . . .
- Only use authentic discounts if you are offering one
- Please use appropriate pictures
- Watch what you are saying or advertising, make sure it is not offensive
- No abbreviations
4) Ad writing rules:
- Be conservative
- Tweak ads every 2 days if click through rate is below 2%, or you can tweak the target market as well
Action 2
1) Targeting
- Facebook allows you to target people very specifically, use this to your advantage
- Keywords – using information from profiles and data they have put on their profiles
- Connections
- You can look at people birthdays and advertise towards that
- The key is multi layering, you don’t want to take it too far at the same time use the data you can
2) Cost Pay Per Click with Facebook
- They suggest 0.85 per click
- Do not go below 50,000 targeted mark, unless your ad is very specific
- If Click Through Rate is under 2%, you need to tweak your ad
- You can set a daily budget and lower the PPC cost if you want
Action 3
1) Budgeting – choose what you want to spend on a daily basis
2) Remember you can set a daily limit of $10 if you want
3) Run ads continuously
4) Always start on Pay Per Click on the settings
5) Facebook gives you a suggested bids, take highest bid and divide it by 2 then that is the amount you want to pay
6) Facebook give you a estimate of how many clicks you can get, this is NOT a guarantee
I wanted to share this with you, this can be great to increase fan base, promote a special you are having or event better get more attendance at an event! Google is a great way of advertising and really can increase your business. Facebook is just another tool in your marketing tool box that you can use and may cost you a little less. I look forward to seeing your ads on Facebook.
This is what Facebook says about their advertising:
Connect with Real People
- Reach over 400,000,000 active Facebook users.
- Attach social actions to your ads to increase relevance.
- Create demand for your product with relevant ads.
Create Your Facebook Ad
- Quickly create image and text-based ads.
- Advertise your own web page or something on Facebook like a Page or an Event.
- Choose to pay per click (CPC) or impression (CPM) in your local currency.
Optimize Your Ads
- Track your progress with real-time reporting.
- Gain insight about who’s clicking on your ad.
- Make modifications to maximize your results.
Most business people are used to the notion of having live events with paid attendees along with great attendance. I have noticed over the past year that has changed. The numbers in networking events, workshops, seminars, and classes have gone down in attendance. It seems to me like people are wanting to stay in the comfort of their own home or office, rather that continuosly going to event after event after event. This has hurt the businesses of trainers, coaches, and teachers. Some people are about to give up on teaching because they think that there is no other way out there to teach others what they know.
WAIT there is . . . there are many options to continue what you love to do and have paid attendees and great attendance. With the technology today we have many great options like Webinars, Tele-seminars, Recorded online classes, and YouTube videos. Webinars and Tele-seminars can be found at www.gotowebinar.com, www.gotomeeting.com, www.freeconferencing.com, www.freeteleconference.com these are great resources to look into. With Webinars, there is a visual presentation and people like that. You can have an introduction video or just have a slide show of the content of the class. This is a great way for people nationwide to see you and grow your business. Tele-Seminars are where people have a call number and code and they call into you. This does not have any pictures and is a great tool to use for people that do not like to be on video. Tele-Seminars can be recorded or done live. This is also a great interaction tool where live people are able to ask questions and be interactive with you. Webinars have the same thing. Both of these options have the ability to charge for the event and also count RSVP, and then you promote them the same way as you would a live event, for example; networking events, pass out flyers, social media, website, facebook ad Etc.
YouTube videos are a great way for an introduction overview that you can blast out to your contacts and keep them up to date on current events you have. This is where people that are use to doing live events have a problem; they miss that live face to face interaction. With video you can still have face to face, just not person to person. The one thing I like to most about webinars and tele-seminars is they can all be recorded! This is a great way to create online product to sell to other clients and/or customers. By allowing yourself to create online products it will really will free up a lot of your time.
Think about it . . . if you could spend 3-5 hours a week creating online products such as video courses, recorded calls, e-books Etc. You could then send the rest of the time promoting your products and letting people come to you, rather than driving all around town teaching, finding a place to hold the event, figuring out cost, making promotional materials, drive time. Your time is the most valuable thing in business so we need to choose wisely. I look forward to seeing your products.
