BIMS_8.4.15If you have social media buttons on your product page, we’re guessing that you added them because you wanted people to share your products through different social channels. After all, more shares mean more publicity, and more publicity can lead to more sales. But you also have to understand that people don’t just buy things they see online. They need a reason to visit your store or website and buy your products.

Here are 3 simple ways to motivate customers to want to purchase from you rather than your competitor.

Understand your customers

To increase sales, you have to understand the psychology behind how people make their buying decision. It would be extremely difficult for you to motivate them to buy if you don’t know their wants and needs.

Identify your target market and conduct a survey to help you find out the types of products they’re interested in or if your current products meet their expectations and some products suggestions that they would like to see in you sell in the future.

Feel good products

During the times of economic stress, the sales of non-essential items decrease significantly except for one: lipstick.

While people are looking for ways to put food on the table, lipstick sales were still skyrocketing. Why? For women, these tubes of colored wax are more than just cosmetics. When they’re feeling blue, lipstick provides confidence and represents happiness, hope and opportunity. If you think of it that way, then $8 is just a small price to pay as compared to the benefits they can get out of it.

Sell the benefits

You have probably heard of this a dozen of times before. When creating a product, be sure that it solves a problem. Most customers buy a product to solve a specific problem.

After a long day at work, this man found out that his dog chewed off his favorite pair of shoes. Now, he’s looking to buy a new pair of shoes. Now that you have a potential customer, the best thing you can do is to promote the benefits of your product. Don’t just stop at describing the product; provide them with additional information such as the price, features, awards etc.

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Most of you know that first impressions are a big deal. You only get one chance to make a good impression so you have to make it right.

Living in the digital world, our first encounters with other people are often via social media, blog posts or email. And once you capture the attention of the public, the first thing they’re going to do is to run a Google search on you. The pressure is on. So where do you start?

Here are 4 simple ways to make a good first impression online.

Know your audience

Successful brands start out by getting to know their audience before they try to appeal to them. Consider the interest and needs of your target audience. Focus on people who are most likely to buy your products instead of appealing to the masses. This will yield better results and end up saving a lot of money in the process.

Be informational rather than promotional

A lot of business owner think that they need to do something flashy just to capture the attention of their target audience. But in order to stand out, you need to provide them with quality content, content that will appeal to your target audience. Let’s take Wikipedia as an example. Wikipedia is one of the least flashy sites on the Web, but it is also one of the most trusted. So, if you really want to stand out, provide people with informative and quality content rather than just showcasing your products on a regular basis.

Get your personal life out of the public eye

We often use social media channels to communicate with our family and friends. But now that you’re running a business, be sure to use a separate account when talking to potential clients and customers. Remember, people will be watching you. So you might as well get your personal life out of the public eye.

Don’t forget to clean up your social media profile once in a while. While it’s normal to have fun sometimes, you don’t want people to have a negative perception of you.

Your website

Apparently, you only have 3 seconds to grab a visitor’s attention. If you want them to stay, you need to take into account the design and usability of your website. Mind you, people are going to close the window or start looking at other sites if they don’t like what they see or don’t know what to do. Make sure that your content is easy to access and your site is easy to navigate.

 

 

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Social media is a powerful tool for businesses of all types. It helps you engage and connect with your audience and eventually establish a relationship with them. In addition to that, it also helps increase traffic to your website, increase brand awareness and ultimately, increase sales. However, social media is not perfect.

We live in a world where everyone has a voice. People can talk about their experiences, whether it’s positive or negative, with your business and post them online. Unless you’re perfect, you’ll have to deal with negative comments or feedbacks sooner or later. What should you do when negative reviews come in?

Here are 4 principles to guide the way you deal with negative comments on social media.

Do not delay

Negative comments and feedbacks should be addressed as soon as possible. Mind you, words travel swiftly on social network. This can damage your reputation so be sure to act fast.

Most people post negative comments online because they believe that no one wants to listen to them. Show your customers that you care for them and you’re willing to listen by responding quickly. Also, reassure them that you are willing to set things straight and solve the issue in the soonest possible time.

Own up to your mistake

We are humans, and we all make mistakes. If someone is complaining about your products or services, do not be afraid to say you’re sorry. Recognize the complaint, apologize publicly and then settle things privately.

Offer an incentive

Sometimes, offering a discount, free merchandize or business service can help calm the situation. If your product failed, replace it and offer discount on their next purchase. If it was a dining experience, refund their check. Try to make things right, even if it costs you. This is a great way of showing your customers how much you value them.

 

 

 

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Not long ago, writing a Facebook post and asking people to share, like or comment is all it took to maintain an active business page. But with Facebook’s algorithm changes, capturing the attention of your target audience becomes increasingly difficult.

If you’ve given up hope of ever reaching your target audience, then we’re here to help you out. Read on and we’ll show you how to increase fan engagement on your Facebook page.

Use visual content

Like the old adage says, “a picture is worth a thousand words”. But for a business owner like you, it’s worth more than that.

Survey revealed that visual contents get 180% more engagement as compared to other types of content on Facebook. This is because they are easy to digest, clear and concise. Post infographics, quotes, memes, tips, people, places etc.

Post more often

If your goal is to reach more people, then you have to be active on social media. We suggest that you post at least 4 times a day. This way, you’re giving your fans 4 chances to see your posts.

Feel free to post photos, talk about news, ask questions etc. Also, publish useful content with a consistent voice that your community knows.

Post interesting content

The simplest yet most effective way to capture the attention of your target audience is to publish great content and entice them to engage.

Make use of your knowledge and experiences by giving helpful tips to your fans. You can use past blogs or newsletters and turn them into quick tips. You can also share your knowledge by creating video tutorials and sharing them on Facebook.

Include call to action

Most people would browse quickly through their news feeds. Always include a call to action if you want them stop and take action. Sometimes, all you need to do is ask, but try to be as non-salesy as possible.

 


BIMS_4.28.2“Making money costs money”. While there is some truth to it, you do not necessarily have to spend a fortune just to get the word out about your business.

Marketing your business is not all about spending money. It’s about coming up with creative ideas and implementing them properly. So the question is, how do you promote your business and get your name in front of potential customers while working on a shoestring budget?

Here are 3 low cost yet high impact methods to advertise your and promote your business.

Social media

Social media is undoubtedly the one of the most affordable and effective ways to engage with yours customers. Millions of people from all over the world are using social media on a daily basis. So, you should include that on your marketing strategies.

An effective social media marketing starts with defining who your best prospects are and creating contents that anticipates their needs. Establishing strong relationship with your customer base is also important.

Search engines

Creating a website can be comparable to building a house. Your family and friends won’t know you’re building one unless you tell them. Also, they’ll never find it unless you give them the address. The same goes with your website.

You can’t expect people to visit your website unless they know it actually exists. Submit your website to search engines. Also, use keywords and key phrases that your customers will be searching for so it will be easier for them to find you.

Content is king

Everyone knows this, but I’d be neglectful if I do not include this on the list. I cannot stress enough the importance of creating great content. If writing isn’t your strong point, you can always hire someone to do the writing for you.

Write articles that demonstrate your expertise in your field. To increase your reach, you can submit these articles to websites that accept guest posts. Be sure that your name and business name is included in the article.

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With over 70 million users, Pinterest is considered as one of the fastest growing social networking sites. Armed with that information, it is safe to say that Pinterest is just as important as Twitter and Facebook when using social media to reach your target market.

Since Pinterest is all about graphic images, your goal is to create visual images that your customers would enjoy. The more appealing an image is, the more likely it is to generate attention.

So, how can you use Pinterest to attract and engage customers? Here are some tips to get you started.

Build boards around your products

If you own a restaurant, there’s no better way to attract new customers by showing off your dishes. Be sure to create a collection of boards for each of your specialties. After all, food is the main attraction of your restaurant. So, focus on your menu.

Become an information curator

As an online curator, your job is to gather and organize all the best images related to your topic and present them to your virtual audience. When done the right way, people will see you as an industry expert and will eventually consider you as a go-to source for cool images and content.

Add compelling descriptions

If your goal is to capture the attention of customers, you shouldn’t stop at creating visually compelling content. Adding a description is just as important.

Since you’re using SEO to promote your site, why not use it as well to promote your Pinterest page. Use keywords in your titles, tags and pin boards. This is important as it makes it easier for people to find your content.

Engage with other users

The whole point of social networking is socializing. So, engage with customers, strategic partners and industry vendors by tagging them in your descriptions. Another way to interact with other users is to like their pins. This can be a way of telling them that you appreciate their content. Plus, it can help you build a following and convert fans into buyers.

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Social media marketing is one of the most effective methods of growing your brand. However, it goes beyond creating an account, posting occasional updates and special offers.

To make an impact to your target audience, you need a steady supply of quality content and get them in front of as many leads as possible. One way of doing this is by connecting with influencers in your industry. Even a single tweet from a well-known name in your industry could give you 1,000 visits as compared to the usual 100.

There are several tools you can use to find your desired influencer. Here are some of them.

Keyhole

This tracking tool helps identify influencers and content, especially related to events using a hashtag.

It develops that context by analyzing users who are engaging with your competition and gives you an idea as to who is leading in the conversations at industry events.

Klout

Klout is one of the most popular influencer discovery and engagement tools.

Just type in your desired keyword on the search bar and it will generate a list of top influencers. Here, you will notice a number adjacent to their profile image. This serve as their Klout score. The higher the score is, the more influential they are.

Follower Wonk

Follower Wonk is a strong Twitter analytics tool that can be used for several things. The key feature I recommend is the “Search Twitter bios”. All you have to do is to type in the keywords and it will give you a list of all the Twitter users with the specified keyword in their bios.

You can also track who is following you, analyze and sort followers and compare users by the number of followers they have. You can also add a location filter to find Twitter users within a specific region.

 

 

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There are about 2 billion social network users from all over the world. That number is expected to grow to about 2.5 billion in 2017. So, if you want to reach your target audience more effectively, you need to be active on social media.

In this article, we’ll share with you some methods that have helped us boost our social media engagement. Hopefully, these tips will help you earn more shares, comments, likes and clicks for your social media content.

Ask for their opinion

Business owners should think of their target audience as a pool of unlimited resources. Your current and potential customers will appreciate it if you listen to what they have to say.

Feel free to create a simple survey, ask an open-ended question or a fill-in-the blank type of question. This is advantageous as it will not only increase engagement, you can also use their suggestions to address their needs and requests.

Educate

Business owners and marketers are often stumped as they sit down in front of their computer and attempt to post a status update on their social media accounts.

Remember, your goal is to get your audience to engage with you and your content. To do that, you need to provide them with great content. Write about what you know and what they don’t know. If you do this, people will eventually see you as an industry expert.

Call-to-action

It’s not enough to write quality content, sometimes, it also pays to ask. Always include a great call-to-action in your posts. Ask them to visit your site, answer polls, provide content ideas or simply hit like. People are more likely to act upon it if you tell them what you want from them. As they say, ask and you shall receive.

Share photos

If you are struggling to engage with your target audience through content marketing, you might want to consider including more visuals into your marketing efforts.

According to Social Media Examiner, 87% of the most shared posts on Facebook were photos. Sharing photos are a great way to boost engagement as it can easily capture the attention of people and are easier to digest.

 

Marketing your business through social media is way more than just attracting new consumers. Having your business out there on social media also means building strong relationships with your consumers. Social media platforms such as Twitter, Instagram, and Facebook, make it easy to connect with your customers and make sure they are satisfied with your business.

A lack in customer service is an issue that many people have encountered with businesses. Social media platforms give us the opportunity to reach out to our customers’ needs, but it isn’t always that easy. Here are some tips to make sure that you are making sure your consumer’s needs are met:

1. Make Sure Communication Is Immediate

With today’s technology, people no longer have to wait days for a response. Social media enables us to be in contact with our customers at all times. Customers expect immediate responses when posting on social media, so if your response team isn’t prepared, it could cost you. If you can respond within minutes of the post, you’ll be able to make your customer very happy.

2.  Give People a More Personal Brand Experience

Social media helps your business reach out to customers on a more personal level. People hate to be waiting on the phone with an operator and feeling like a robot is answering their questions. Social media platforms help us to be available whenever you may receive a question or complaint from a customer. This is something that people immediately recognize. Being available through platforms such as Twitter and Instagram help build strong personal bonds with your consumer ad making them feel like their problems actually matter to you.

3.  Have Social Users Spread the Word

If your customers are satisfied with your business, they are most likely to share their experience with others. Usually, if your customer is using social media to ask questions about your business, this means that they are avid users of social media. This also means that they are likely to spread the word about their positive experience with your business. This is a huge advantage to getting a good rep in the social media world, leading to more customers.

Making sure your customer’s needs are met should always be your priority in making sure your business succeeds. Social media enables us to easily reach out to our customers, strengthen bonds, and make sure they have a positive experience with your business. Following these crucial tips will ensure that your customers are happy.