Your prospective and current customers are already online, and most of them are spending a few hours a day on social media. If your business is not active on social media, now is the right time to build a solid online presence.
Social media enables you to engage with your customer as never before. So, instead of relying solely on phone communication or email, consider reaching out to your target audience and existing customers through social media.
Here are a few tips on how to use social media to enhance client relationships, put smiles on customer’s faces and lead your business to growth.
Connect with your customers
If you are looking to build a social media presence, it is important to connect with your customers and make sure that you are having a two-way conversation with them.
Run polls. Ask questions. Turn your social media from a one-way channel into a two-way channel.
Instead of supplying the information all the time, it would be a good idea to encourage your customers to share their photos and stories. As a way of saying thank you, take the time to come up with genuine individualized responses. This way, your customers will fee that you are truly interested in their experiences and are appreciative of their contributions.
Own your mistakes
Even big corporations are not immune to mistakes. So, when an unhappy customer tweets about a late order, take their complaints seriously, acknowledge the mistake and work on solving the problem fast.
Sincerity and humility goes a long way in social media in showing your customers that you respect and value them. While it is acceptable to make mistakes, owning up to your mistakes and saying “we’re sorry” is the best way to handle complaints.
Reward loyal customers
Highlight customers who take the time to consistently engage with your brand. Give them free merchandize or say thank you with simple personalized responses. By doing so, you can show them how much you appreciate and value their support. Mind you, that emotional component could turn a customer into a promoter.