With over 175 million users, LinkedIn is a potent platform that can get you and your business the attention it deserves.

The following 10 steps will walk you through the process of building your LinkedIn network. These steps will help you optimize your LinkedIn presence for networking, marketing and growing your business.

1. Post Your Head Shot

It’s a Social World, if you don’t post a professional-looking headshot, your visitors will think you must be hiding something!

2. Write a Compelling Headline

Instead of just listing your current job title, write (120 character maximum) a compelling headline that describes what you do. Use keywords that will attract your ideal followers. (Insert Keywords)

3. List your Experience

Post your current and 2 most recent past positions. Describe the positions and your role. Use the keywords from your compelling headline.

4. Complete the Summary

The LinkedIn Summary is the place where you can communicate who you are and how you help people. Write your summary in the third person, as too many “I”s may appear self-effacing. Google picks up this section, be sure to insert keywords here!

5. Get Endorsed

List the skills you want your LinkedIn connections to endorse. You receive endorsements when your connections click on the + sign next to each of your particular skills. These endorsements show up on your profile in the Skills & Expertise section. That is why it’s important to complete the Skills & Expertise section with keywords that people in your target market will be searching for to find folks with your experience and background.

6. Request Recommendations

Recommendations require a bit more effort from your connections, as they are LinkedIn’s versions of client testimonials. So, choose your biggest fans and ask them to write you a recommendation.

#7 Complete the Organizations Section

Each organization is hyper-linked to other users who are also members of your listed organizations.

#8 Customize Your LinkedIn URL. 

Edit your URL (located under your profile photo) with your name. For example, mine is www.linkedin.com/in/amberirwin/ . This helps search engines if someone is searching for your name.

#9 Customize Your Website Listing

Located in the “Edit Contact Info” section under your profile box. Chose “Other.”  Edit and name your website.

#10 Make Your Profile PUBLIC TO EVERYONE

Congratulations! Having a completed LinkedIn profile is the most effective way to communicate your background, experience, talents and interests. With a completed profile, you will demonstrate your social saavy!

What to do next:

  • Make sure your profile is 100% completed
  • Create business page
  • Add connections
  • Upload contacts list
  • Get involved with at least 5 good groups
  • Post to those groups as a discussion 1 time a week

 

First things first: as a small business owner, you should be active on LinkedIn. If you are not – create an account right now!  Yes, right now.

The beauty of LinkedIn is that it is full of resources. You can join groups that are full of professionals in your industry. Then you can use these groups to get product or service feedback, network, and even connect with future business partners or employees. In addition to creating a personal LinkedIn account, you should also establish a company page on LinkedIn for your business.

If you are considering starting a group on LinkedIn, here are some tips that will help you take full advantage of all of LinkedIn’s opportunities as a group leader.

If you choose to begin your own LinkedIn group, you have the option of creating a closed or open group. An open group allows any member to contribute and is visible to the public. A closed group is private and requires a user to be accepted to the group before contributing. When making your choice, consider that an open group will clearly grow faster, but it is also likely the group could be prone to spam.   Alternatively, a closed group will grow more gradually. Yet, the members will be much more targeted. Consider how you want your group to be seen and used when making this decision.

Remember that you started this group, so you must be a part of it. Be active and let your presence be known to your members  – it will help you network rapidly.

As the leader of the group, remember that you can make rules – this is a power that should be taken seriously. If there is an unruly member of the group, you can remove them. On the flip side, if there is a member that is a great contributor to your group, be sure to acknowledge them!

One huge advantage to creating a group is that you can send weekly announcements out to your members! This is an opportunity for you to contact your members directly. Just be careful to fill those messages with useful information – you want to ensure that your followers actually engage with the message (not just overlook it as spam).

LinkedIn is becoming a giant resource in marketing and business development. Use it correctly to see what it can do for you.

 

 

 

 

When it comes to generating leads, a HubSpot study conducted at the beginning of the year showed that LinkedIn is 277% more effective than other social network sites. This is a powerful statistic, but before you go looking for leads, you must first create prospects. By joining and being active in Groups on LinkedIn, you can benefit substantially from the site.

1. Join Groups Relevant to Your Business

Search on LinkedIn to find out which groups would be beneficial for your industry. If your business is a general industry, search for associations groups. If you’re a recruiter, look for networking groups. To join groups that will assist in your marketing efforts, look at the groups Social Media Marketing, Inbound Marketers and Marketing Innovation with LinkedIn.

2. Be an Influencer

When you first join a group, avoid the temptation about starting discussions that promote your products and services. No one in the group knows who you are when you first join, therefore you don’t have anyone’s trust just yet. However, if group members see that you’re part of the top five influencer list, you will be a noted helpful group member. To become a Top Influencer, you must generate contributions that lead to the most contributions from other group members. Remember that with your contributions and discussions with groups, it’s all about quality, not quantity, when shooting to become a Top Influencer.

3. Post a Poll

Group members like to see that you’re part of the group to engage, and not to promote or spam. By starting a poll, users will see that you’re interested in hearing their opinions. This is an easy way to get other members to get to know you and communicate with you.

4. Post Discussions

After you’ve created a respectable reputation within your group, start a discussion with group members. To start a quality discussion, remember these three components:

-Keep the title short. If the title goes over 140 characters, it will appear with an ellipsis at the end.

-Provide group members useful details. Give good context, but don’t get too lengthy with your information as you could easily lose readers’ attention.

-Add in a link that leads to your company page, website or blog. After posting a discussion, you want readers to have easy access to learn more.

5. Share Through Other Social Sites

On LinkedIn Groups, there are convenient share buttons that share the actual group, as well as individual discussions and polls. Extend your engagement in discussions by sharing them and providing them additional visibility.

6. Measure Results

There are free tools available for you to measure how your participation on LinkedIn Groups is contributing to your marketing success. Take a look at Bit.ly links and tracking tokens to be able to see how many people are clicking on the links your share within the group.

In addition to these ways to benefit from participating in LinkedIn Groups, it is important to remember that success will not happen in one try. With LinkedIn Groups your participation must be ongoing in order to see results. Try lots of methods of communicating in groups and compare your results to get an understanding of which communication styles help benefit your company the most.

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LinkedIn is a very prominent social media platform for B2B and B2C marketing. Here are some unique features to utilize on LinkedIn in order to successfully market your business.

1. Company Pages

LinkedIn is a very intelligent network in that it monitors other social sites and uses features from them that will benefit its users. Company Pages for example, let LinkedIn members follow a company, then share and recommend their products and services and directly connect with business employees in their network.

A Company Page lets you use hot links to highlight products and services that link back to landing pages. You can also add in pictures and videos within the product and services section of the page. The page acts like an online brochure, and you can even offer special discounts to followers.

In order to grow your marketing reach, you should promote your Company Page by adding a button on your website and email. Company Pages are easy to set up and maintain, so take advantage of them.

2. SME Groups

LinkedIn now has over 1 million groups. These groups are becoming the most used feature on the site. However, smaller companies that are not well known may not be able to get many users to join a group they’ve created on LinkedIn.

So, the best way to market by using Groups is to begin a Subject Matter Expert (SME) group. In a group like this, you can post discussions about the latest and upcoming trends in your industry, and invite other experts to join and post their comments. Try not to post news releases from your own company in these types of groups.

Position your company to be subject matter experts and your brand will grow in the industry it represents.

3. Group Discussions

Many marketers on LinkedIn will join a group of fellow business partners and end up posting only to that group. While it is important to interact with your peers, it is important in marketing to interact with potential consumers.

Try joining groups that your customers belong to. Join the groups that you feel could be the most relevant to your company. Don’t immediately begin posting about your company’s products and services, but rather offer insight and become a group member who people can go to if they’re interested in the services you offer.

4. The Status Bar

The LinkedIn Status Bar feature is helpful in notifying the network about company news, events and blog posts. In 140 characters, the update on your Status Bar can be updated to Twitter at the same time. Any person in your network can view your posts on the Status Bar and share, like or comment on them.

5. Answers

With the LinkedIn Answers feature, you can ask a question and promote that question within your network. You can even email a link to that question. Pose questions that let you market your business in a subtle way and it will help increase your network reach.

This feature lets you respond and comment to your own question, and interact and communicate with those who answer privately.

It is very valuable to learn the features of LinkedIn, as the site can be a great marketing tool for almost any business. Utilize these features on your LinkedIn account today and boost your social media success.

 

 

 

 

 

 

 

 

 

LinkedIn is a growing social media platform with over 100 million business professionals worldwide.

Business messages are well received within the professional environment of LinkedIn, which makes the site ideal for advertising for lead generation for B2B companies.

LinkedIn ads appear along the sidebar with a photo and text. They include the photo, a 25-character headline, and a 75-character description. You can also try different versions of your ad to test which ones drive the most click-throughs.

As you create your ads in LinkedIn, keep these five tips in mind for success!

1. Use powerful copy with relevant images

Come up with a great ad before fine-tuning your campaigns. Write an effective ad copy; on LinkedIn, it will only allow the copy to be 75 characters of description, so every character counts! In your copy, convey a sense of urgency and highlight a unique benefit. With PPC ads, the picture is very important! Make sure the image matches what you’re offering.

2. Target ads to specific audiences

Only target your ads to the most relevant prospects. You can choose this based on industry (marketing, Internet, banking, etc.), job function (academics, engineering, marketing) and groups. The more specific your offer and targeting are, the better chance your ads will be successful!

3. Split-test different versions of your campaign

Each campaign on LinkedIn has its own targeting options, daily budget and ads. It’s recommended that you create at least three ads per campaign, each with a different headline, different call-to-action phrases and images. You’re allowed to come up with 15 different ads per campaign, so take advantage!

4. Spend your money strategically

LinkedIn will display ads at different rates throughout the day depending on when users are active on site. So, consider spending 50% of your budget in the morning, and maybe 25% in the afternoon, and the other 25% towards the nighttime. After you hit your daily budget limit, your ads will stop showing for that day.  Keep calculations of your average spending per day for the past week, then compare that amount to your daily budget and figure out if you can increase your daily budget to get more clicks. Also, an “auction” will occur between your ad and other advertisers each time a prospect visits a page on LinkedIn. The site will give you a suggested bid range or an estimate of current bids from other advisers. The higher your bid, the more likely it is to win the auction.

5. Measure your ads performance

Pay attention to metrics to understand your ads’ effectiveness. Also consider your overall business and marketing goals before you consider your goals for LinkedIn ads. Be sure to measure CTR; according to LinkedIn, good ads have a CTR higher than .025%. Also measure leads and take your landing pages into consideration.