5 Social Media Tips You Need For Your Business

5 Social Media Tips You Need For Your Business

Social media can be overwhelming and daunting as a business owner, some even tend to avoid or do the bare minimum when it comes to social media marketing. We want to help break through that confusion, frustration and make it easier for you as a business owner to be successful with social media marketing!

Here are 5 of our favorite tips when it comes to social media:

  1. Have a purpose and goals:

    What are you wanting out of social media? What is your purpose and goals ? Is it for brand awareness?  To drive people to your website?  To position yourself as an expert in your field?  Whatever it is, write it out and make sure each and every post moves you towards that goal and purpose.

  2. Have a plan:

    Once you know why you are on social media, create a laid-out plan and a content calendar. The content calendar can be weekly, monthly, or even quarterly, whatever works best for your business.  This one tool will make social media so much easier for you.  Think about it, if you know the topics you are going to write and talk about on social media, the content will flow! Think of different causes you are a part of, websites you visit, company news, events, myths, trends, etc.

  3. Choose 1 platform and grow from there:

    This is KEY! Yes, we want you on all the social media platforms but don’t worry about being on all of them all at once.  Select 1 – ideally, it should be the social channel where you can find the bulk of your target market or niche.  Get to know this social channel inside and out so it becomes second nature to you and your business.  THEN, and only then, move on and grow from there.

  4.  Always provide value: 

    What’s in it for me (meaning your audience) Steer away from the selling mentality, we all want more business, but just selling on social media without value isn’t the correct move. If your audience will not benefit from the post, it may be time to re-think your message.

  5. Measure your results:  

    Make sure that whatever you select as your purpose in tip #1 it has the ability to be measured.  If you can’t measure your results, you will never know if you are on the right track or if you need to pivot and adjust your messages.

BONUS TIP:  Your main goal with social media marketing should be STOP THE SCROLL!!! Remember to make each social media post, image, graphic and video compelling enough to stop people from scrolling on by.  Keep your followers intrigued and offer something unique to keep them engaged with your social media account.

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How Your Business Can Capitalize on Facebook Live

Facebook live has become increasingly popular with businesses, organizations and the general public. It allows you to stream and share live videos with your fans and followers. It has opened a whole world of opportunities for businesses from around the world.

Facebook live in more than just broadcasting a brief episode on Facebook. It can add a personality to your brand and really work to broaden the sincerity and breadth to your business on Facebook.

What topics can you discuss on Facebook Live?

Whether you are camera shy, feel like you don’t have anything to put out there, or are just dragging your feet, I highly recommend jumping onto Facebook live. This list should help you feel more empowered to find a topic to discuss live!

  1. Hot topics in your business or industry
  2. Q&A or review the FAQ on your website in a video
  3. Breaking news
  4. Conduct an interview
  5. Are you a performer? Perform!
  6. Give a behind the scenes look at your profession
  7. Record a demo or tutorial and teach your fans.

What topics have you found to get a lot of response from your viewers?

Now that you have decided on a topic, there are some tips to help you get the most views and engagement.

6 Tips for Better Facebook Live Engagement

  1. Tell fans you are broadcasting
  2. Make sure you have a strong internet connection
  3. Add a description to your live before you actually click to go live on Facebook
  4. Take the time to say hello to your live viewers and respond to their comments in real-time
  5. Don’t always keep it short – longer broadcasts pick up more viewers
  6. Use a closing line to signal the end of a broadcast

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Here are 4 ways your business can capitalize on Facebook live.

Real time engagement

One of the biggest benefits of using Facebook live is that you get to engage with your audience real time. You can see how many people are watching your video, ask for their opinion, and determine whether or not your content is working. Because of the real time connection with the audience, studies suggest that Facebook live gets 10 times more comments than other contents.

Most business use social media to interact with their audience. You can take it to the next level by using Facebook live. We’ve seen a lot of business use this to conduct Q&A sessions. People can ask whatever they want. Since this is a live version, they can get an answer to their questions in an instant.

It is more convenient

Business owners have a lot on their plate. Sometimes, creating new content can be time consuming. If you want to increase engagement without spending too much time creating new content, Facebook live is the way to.

You can conduct a Q&A session without all the big production behind the content. Live streaming also provides an easy way to disseminate information to your fans and followers. It’s a lot easier than writing a blog post or newsletters.

Create better relationship with your audience

Live videos are spontaneous. They are not rehearsed. There are no cuts. There are no edits. People want authenticity. It’s the total transparency that draws people in. Through these videos, they get to see the people behind the company and interact with them directly. It humanizes your brand and creates a new level of trust. It also provides a more intimate level of engagement.

Reach more people

People have a very short attention span. They prefer to watch a 1-minute video than to read a 1,000 word blog post. Considering that there are more than one hundred million active users on Facebook, you are likely to reach more people with Facebook live. What’s great about live streaming is that it people can watch the video even after it has ended. That means you can engage new audience.

 

 

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How do you incorporate your offline and online marketing?

on and offline marketing

 

Here are 3 social media tips to help your business:

  • How should your online and offline marketing efforts work together?

It is important to have the same branding online and offline. For instance, your website, social media and even email signature should have your logo; same colors, and even your slogan should be the same as your print media. What people see on your marketing materials, ads etc., should look and feel the same.

If you use different logos or colors in your email signature, website, brochures and business cards, people won’t recognize your brand. You may start to lose customers. It’s all about the brand message and being consistent!

  • Marketing Materials – What should you have on them??

Your marketing materials are all about the first impressions, right?  You want to make sure your marketing materials are simple and, yet, effective.  So, let’s talk about what makes your marketing materials effective.

The purpose behind your Marketing Materials:

  • Inform customers and potential customers about your business
  • Attract more customers
  • Maybe get the word out there about an upcoming event, conference, workshop you are hosting
  • The BIG thing is to create a positive customer experience

What needs to be on all your online marketing and offline marketing materials:

  • Business Name
  • Business Logo and Slogan
  • Business Phone Number (Is it ok to text?)
  • Business Email Address
  • Business Address – if you have a physical location
  • Business Website URL
  • Social Media links to Facebook, Twitter, instagram, LinkedIn, etc. Wherever you are consistently posting is what you want to promote

Here is a great resource we will add to our website that talks in more detail about how to create effective marketing materials: http://inkbotdesign.com/effective-marketing-materials/

  • Monitoring your metrics – how do you know what is working?

As a business owner, it is important to know that your efforts are paying off! In the social media world, we would love to be able to say, if you post 3 times a week with these types of posts you will make this much money . . . BUT it doesn’t happen like that, unfortunately! SO, social media works different for each business.

A few resources that you can monitor to see what is working for you would be:

*Google Analytics – This is a tool that is embedded into the backend of your website and monitors all traffic that comes to your site; where they are coming from, such as country, state, social media platform, email links, and so much more. Google Analytics also tells you how long people are staying on your website, what pages they are looking at, and your bounce rate; are they getting what they want from your site? This is a great big picture tool to monitor!

*Facebook Insights – It is important to look at your Facebook Insights on your business page on a monthly or even weekly basis, just to see what posts are getting the most engagement, what time did you post it, what did you post, etc. This will help you figure out what types of posts you should be posting and what times, so you are reaching your audience when it’s the best time for them!

* Buffer and Hootsuite – These are two FREE resources as well that help give more of an overview of all your social media metrics, like Twitter, LinkedIn, Google+, Facebook, Pinterest, so you can see everything in one area – what is working best for you, from a social media standpoint; then you can see what the numbers look like and if you should continue with each platform.  You might want to consider letting one go or spend less time on one.  Remember, you always want to focus on where YOUR target audience is.

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3 Social Media Trends To Pay Attention To

3 Social Media Trends To Pay Attention To

Here are the 3 social media trends we covered on our radio show this past Saturday. Each week we will bring you new social media trends to help grow your business and your social media strategy!

Brand Loyalty:

Celebrate your fans and followers and build loyal brand followers on Facebook.  Post special % off discounts only available on Facebook. Also use Facebook ads to help grow your brand awareness and brand loyalty. Grow your following and your brand by offering unique content on a regular basis. Stand out and be leader in your niche.

Online Reviews What to do??

Check online reviews constantly and respond to the good and the bad. A bad review is the opportunity to start a conversation and turn it into a positive. When responding to a bad review, handle it off line and in a private forum. Where to check your reviews?? Google, Facebook, Yelp

Building your followers organically or paid??

There are a couple of reasons why this is not a good idea.

  1. Low engagement. Purchased likes and followers are not your ideal customer. You will never be able to engage with them or have a successful purchase history with them.
  2. Think about your brand reputation before even considering buying likes or followers. It looks spammy and suspicious when you jump from a few likes to thousands in a short time.
  3. Algorithms. Social media channel algorithms are smart. If they record a suspicious jump in likes and followers, your organic reach may be compromised.
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5 Social Media Trends to Follow

5 Social Media Trends to Follow

Here are 5 social media trends we spoke about on our radio show that are important to pay attention to while putting together your social media strategy.

1) Content

How to use video and images to stop the scroll, text to image ratio, A video on Facebook receives 135% more organic reach (non-paid advertising) Thank a single photo posted on Facebook. Stop the scroll!  Make sure your posts are interesting enough for people to want to stop and view, watch, listen and read your content.

2) Apps 

There a hundreds of different apps you can use, there are just a few of our favorite. Best apps to use to create compelling images and posts are WordSwag, Ripl, Flipagram, Typorama

3) Brand Message

Did you know that people like Facebook for online shoppers – is it clear and add shop button to FB page, 42% of people who like a business page on Facebook do so to receive coupons and special offers. What have you offered in your business page lately? Adding an offer to your business page is a great way to track marketing efforts!

Roughly 93% of online shoppers consult social media before buying. Online shoppers read social media reviews, monitor brand engagement and get to know the brand before making a commitment to buy. What message is your brand sending on social media?

4) Emojis

Emojis can help you show emotion through content with your social media posts, texts and even blogs. You may experience a 33% increase in comments and engagement when you do!

5) Content Calendar

Keep posts simple! Did you know? Posts with less than 150 characters get up to 60% MORE engagement! Create an editorial calendar. By doing some planning up front, it will really save you time on being consistent in your message on social media. When planning your editorial calendar of content, don’t forget to plan in content that works well with annual holidays and the seasons of your business. Remember to be flexible with your calendar so it allows you to pivot and make room for trending topics that may impact your business. Make sure your team has a copy of the editorial calendar so they can stay focused on what your business’ message is month to month.

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4 Simple Ways to Attract Customers to Your Small Business

In today’s saturated marketplace, getting ahead in the business world is tougher than ever. They need to amp up their marketing efforts in order to thrive and succeed. If you’ve tried different strategies, but you still haven’t achieved your desired results, don’t fret. We’re here to help you out.

Use these simple and inexpensive tips to attract customers to your small business. Try any of the methods listed below to see which one works best for you.

Identify your target audience

The first and most important step is to identify who your target audience is. Have a crystal clear picture of who exactly you are targeting. You wouldn’t know where to start looking if you don’t know the type of customers you seek.

You may have great products and a marketing campaign in place, but this won’t help you reach your bottomline without a composite of your ideal customer.

Online advertising is the way to go

Living in the digital world, most people spend most of their time online. They would log in to their social media accounts to get in touch with their family and friends. Some even rely on the internet to know what is happening around them. So if you are looking to capture the attention of your target audience, online advertising is the way to go.

Get listed on popular local directories, be active on social media, post blogs regularly and update your website from time to time. With all these strategies combined, you are guaranteed to build a strong online presence and attract a lot of potential customers to your business.

Start a contest

Everybody loves free stuff. This is why contests are always a big hit. It’s not just the idea of receiving free items that encourage people to join contest, but the thrill of beating others and winning.

Let’s say you’re in the wedding business and you sell wedding rings. Couples who are planning to get married will be very much interested in joining. But first, they need to share their love story in order to enter the contest. The couples that get the most number of likes wins. Contestants will need to share this with their family and friends in order to get as much likes.

Yes, you’ll be losing money since you’ll be giving away a pair of wedding rings, but imagine the kind of buzz this could create for your business.

Offer deals and discounts

Everybody is looking for a way to save money. People see deals and discounts as a great way to save money. This is one of the best ways to capture the attention of your target audience.

Since deals and discounts are offered for a limited time only, people are tempted to buy something even if they didn’t plan to. After all, it’s cheap, and the items would revert back to their original prices after a few days, so why not buy now?

Now before you jump into these methods to attract your tribe, make sure you also know where your audience is online!

Which Social Media Channels Fit Your Target Audience

You may have amazing products and provide great services. You also spend time creating good quality content. No matter how engaging or persuasive your content is, you won’t be able to achieve great results unless it reaches your target audience.

Most business use social media to engage with their fans and followers and even build a relationship with them. Considering there are several social media channels out there, do you ever wonder if you’re reaching the right audience?

Which social media channels fit your target audience? Keep reading to find out.

Twitter

Twitter makes use of hashtags that allows businesses to target people who are talking about and engaging with topics related to their business. This social media platform is ideal for sharing real time information, timely trends or live events, and will result in high levels share and engagement.

Use this social networking platform if your target audience is young adults. 24% of internet users log in on their Twitter account on a daily basis. Younger, more educated crowds aged 18 to 29 uses Twitter. 29% of college grads use Twitter and lots of it.

Facebook

Facebook is the biggest socal networking channel, with over 1.86 billion monthly users. Yes, Facebook is crowded, but it gives you the ability to narrow down that 1.86 billion users by gender, age, location, interests, marital status, employment, and income; thus, making it easier for you to reach the right audience.

Majority of the entire adult population is on Facebook. In fact, 88% of milennials and 62% of adults aged 65 and up use Facebook. As such, this would be a great place to start with your social media campaign.

Instagram

Instagram is geared towards younger millennial users. A hefty 38% of female internet users use Instagram. To make the most out of your social media campaign, make sure that you provide attention grabbing photos and high quality videos to your audience. Remember, content is king on Instagram.

LinkedIn

People tend to use LinkedIn for interacting with clients, influencers and other professionals. This is a great option for business whose products or services are highly specific to professionals. It is also ideal for B2B marketers.

Just like Facebook, LinkedIn allows you to target users based on gender, location and age. In addition, it also allows you to filter based on field of study, company industry, company size, degrees, job title etc.

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The Numbers Say “Embrace Social Media”

If the social media numbers and statistics that we are seeing already for 2016 are a glimpse into the future for 2017, you are going to want to get in the game!  It’s time to take the Social Media landscape seriously and apply it to your business for maximum growth and exposure.

Check out these numbers from SmallBizTrends.com

General Social Media Use

  • 97% of online adults aged 16-64 say they have visited or used a social network within the last month.
  • Internet users have average of 7 social media accounts.  This is a HUGE jump from 2012 where most people reported having only 3 social media accounts.
  • 8 out of 10 internet users visit and/or use social media from their mobile devices.
  • Users spend a minimum of an hour on social media per day (I think this number is too low!)

These numbers tell us that Social Media is not only increasing in popularity but it also tells us users are finding tremendous value in it.  What does this mean for businesses of any size?  It means we need to embrace social media and start using it effectively.

Which Social Media Platform Should Businesses Concentrate On

create-865017_960_720Many industry professionals will tell you two things when it comes to where you should be spending your time as a business when it comes to Social Media.  They will tell you:

  • Go where your target customer spends their time
  • Focus on 1 Social Media platform and get comfortable with it before you add more

While I agree with what other industry professionals advise, I also believe this is one Social Media powerhouse we cannot ignore.  Facebook.  Have you noticed, slowly but surely Facebook is adding all the most popular features each of the major Social Media players.  Here is what I mean:

  • Live video was huge when Periscope came on the scene.  Facebook saw the value and created Facebook Live for its users.
  • Simple, to the point text is what Twitter is all about.  Facebook now amplifies short text with a larger font size so it stands out in your news feed.
  • Instagram is wildly popular with its highly visual platform.  Facebook purchased Instagram.  Now Facebook advertisers can promote posts from Facebook to Instagram without even having an Instagram account!
  • SnapChat is highly popular with its disappearing posts.  Instagram (owned by Facebook) has embraced the same technology through Instagram Stories

Plan Of Action

computer-768696__180Over the last 2 years or so, Facebook has added an incredible amount of features and nuances to its platform.  For most, it is hard to keep up with all the changes.  It seems once you have it down, Facebook amps up its game, forcing you to learn more.  Many times, your focus is taken off your business and craft to learn the next Facebook marketing technique.  Learning the new features of Facebook is a necessary evil if you are the person in charge of maintaining the social media footprint of your business.  While being in charge of executing your business’s social media content seems like a good plan, it can backfire.  More often than not, businesses who manage their own social media accounts are:

  • Inconsistent with their presence and message
  • Tend to be overly pitchy or “sales-y”
  • Misuse the functions of the social media platform
  • Often post just for the sake of posting in order to have some sort of presence

The best defense to social media marketing is to spend the time to craft an annual social media plan complete with a budget and measurable goals.  Once you have the plan designed, outsource the work.  The people you outsource your social media plan to can generally do it faster and with better results, freeing you up to do what you originally got into business to do in the first place!

So You Think You Can Get Along In Business Without Social Media

office-620817_640Think again!  Before social media hit the scene, to gain credibility in the marketplace, you had to have a website.  Today, it is extremely important to have a website PLUS have presence on social media.  Here’s why:

  • Studies show consumers check out social media first before even going to a company website. 
  • Consumers engage in “social listening” watching and reading how people react to a company or product
  • Social Media gives consumers the opportunity to quickly engage and build a relationship with their favorite brand or product
  • Potential customers can get real time, personalized responses from companies through social media

What will your social media plan look like in 2017.  It is not too late to start thinking about it now.

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4 Ways to Use Pinterest for Marketing Your Business

Most businesses use Facebook, Twitter and Instagram to reach out to potential customers and promote their brand. But if you are looking to extend your social media reach, you might want to consider adding Pinterest into your social media marketing campaign.

Pinterest is one of the fastest growing social media platforms. In fact, there are over 500,000 businesses with Pinterest business accounts. It has become the hottest ticket item for business marketing.

Here are 4 ways to use Pinterest for marketing your business.

Inspire your audience

Aside from feeding obsessions with gourmet foods and exotic destinations, you may also use this social channel to inspire your audience. If you are selling kitchen appliances, show them what an ideal kitchen should look like. Make sure that your appliances are included in that picture. If you own a flooring company, then feature beautiful homes with stunning flooring. Provide style inspirations for each room in the house. If they like it, it can translate to big sales.

Humanize your brand

Social media can help spread the word about your business. But people are less likely to buy from you if they don’t trust you. You can use Pinterest to humanize your brand and build a relationship with them.

Instead of bombarding people with advertisements about your product, try telling your story. Create a board about how you started. Pin old photos of your first office, company founders, your first holiday party etc. By telling your story and introducing the people behind your company, you are sure to build an amazing Pinterest following.

Contests and giveaways

Contest and giveaways are a great way to capture the attention of your audience and generate exposure for your brand. Everyone likes free things, especially if it’s valuable.

You can ask people to re-pin your pins that feature you products. If you include a link to your website, then this will help generate traffic to your site. Choose a prize that your audience will find interesting or valuable to encourage them to join the contest.

Interact with other users

Creating boards on Pinterest would be ineffective without engagement. Just like other social media platforms, Pinterest requires interaction. Interact with other users and re-pin their posts. This may encourage them to pin yours in return.

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Optimize your Social Media Strategy in a Week

Social media is big and continues to grow and evolve. According to Fast Company, 93% of marketers use social media to promote their business and reach their business goals. Converting followers into paying customers is the ultimate goal of every business. To achieve that goal, you need to have a good social media strategy in place. If you manage your business’ social media marketing, read on.

Here are some tactics you can implement to help you get started on improving your social media strategy.

Choose your Image Wisely

Visual is king in digital marketing. Thanks to the availability of camera phones and social networks emphasizing visual elements, the ease of taking and uploading photos has increased dramatically.

Marketers who use visual content get more followers, more leads and more customer engagement. But to get that attention, you need to connect with the person on the other side of the screen. Choose images that appeal to your target audience, but make sure that it also fits your brand’s voice, style and mood.

In today’s mobile-driven world, producing content on a regular basis is a must in order to maintain a strong online presence. But with so many creative minds joining the social media sphere and great blogs emerging on almost a daily basis, capturing the attention of your target audience has become extremely difficult.

How do you cut through the noise and stand out in the online world? Visual content can help. Don’t believe us? Studies show that content with relevant images get 94% more views, likes and comments as compared to those without.

digital marketing and your business

How to Create Awesome Visual Content for Social Media

Customize stock photos

Stock photos have been tremendously helpful for those who don’t have a sizeable design budget and those who need them fast. But in order to stay with your brand and visual identity guidelines, it is important that you customize these photos. Plus, you wouldn’t want your audience to see the exact same photo in other sites, right? Tweak and customize stock photos to make them your own.

Use online editing tools

Creating visual content can be challenging. The good news is that you don’t have to be an expert in photo editing to create great images. There are several online editing tools like Canva, Picmonkey and RelayThat that can help you create stunning visual content that looks like it came from a professional graphic designer.

Add a call-to-action

Ideally, great visual content should eye-catching and entice people to take action. Now that you have successfully captured people’s attention, let them know what you want them to do. Do you want them to share, like or comment on your post? Or do you want them to click through your content? You can either add a call-to-action on the image, in the description or both.

Be consistent

Colors can help make your visual content pop. It can help you capture the attention of your target audience and provide amazing results. But it is also important to stay consistent with the type of visual element you use like colors.

Choose 2 to 4 colors and stick to them when creating visual content. Use it in your logo, texts, images etc. Remember, having a consistent color palette is a must.

Focus on Platforms Where Your Customers Are

 

In order to build an online presence, you first need to define your business’ personality. Ask yourself how you want people to envision you. Also, define a consistent brand voice to drive consistency in your content creation efforts. Even if people view your content on different channels, you want to make sure that they could identify the content as coming from your brand.

When you are defining your brand, pay close attention to the types of people you hope to attract. Where are you going to find them?

Just like everyone else, most small business owners are pressured to have a presence on every social media platform. The problem is that a hot, new social media tool hits the scene almost every few months, making it extremely difficult to manage all those social accounts.

To make the most out of your social media marketing efforts, you need to focus on platforms where your customers are. Fish where the fishes are. Don’t waste your time, energy and resources fishing in an empty pond.

social media management focus on one network

It is okay to not have an account on every social media channel.

In fact, we recommend only focusing your attention on the one of two networks that your tribe is using. Master these and then, if you wish, you can begin using and focusing on additional networks. My strategy if you don’t have a team to back you up is to choose one social media network and stick to it. Really focus your efforts on growing engagement, your network, and traffic to your site.

A lot of business owners feel like they need to do EVERYTHING, but this can get overwhelming quickly. It can turn your best intentions into a quick hatred of all things social media.

By choosing one network and mastering that, you can always expand later.

So how do you choose which network to grow? Think about where your target market hangs out. B2B businesses often choose LinkedIn, but Pinterest could also be a great avenue for growing your online traffic.

Having huge networks is great, but you also want to make sure they are made of the right type of people who will potentially buy from you in the future. Focusing on one network can help you see these results more quickly.

Get the Attention of Influencers

An influencer is someone who carries influence over others. In the new world of digital relationships, people are receptive of recommendations from people they trust and respect. In fact, one study revealed that 40% of consumers had made a purchase because of an influencer’s recommendation; while 49% seek purchase guidance from an influencer.

One of the easiest ways to get an influencer’s attention is to share their content. Go ahead and share those contents without asking anything in return. Link out shamelessly and unceasingly. When you do, they are likely to take notice.

Another great way to capture the attention of influencers is through guest blogging.

Guest blogging is where you partner with another website and write an article specifically to publish on their blog. This tactic is an incredible way to increase your exposure to a new network of individuals. In order to leverage each guest blog post, however, you need to give readers a reason to head on back to your website. This is where the content upgrade comes in.

A content upgrade is a downloadable resource from your website that complements your guest post article. This could be a checklist, eBook, PDF, template, or whitepaper/case study. The important thing is to capture the individuals name and email address when you offer them their freebie.

Our strategy is to link your by-line or author bio in your guest blog post to a landing page on your website that discusses the content upgrade and includes a form to capture their name and email address.

social media marketing and your business

What Tools Can You Use to Manage Your Social Media

Aside from your website, social media provides an effective way to increase your web presence. It provides a way to generate PR for your company, build your brand and drive traffic to your website. You need to be active on social media if you are serious about achieving these goals. After all, you can’t expect any results if your page is inactive. The problem is that, social media marketing takes time.

If you are a business owner, you can’t afford to spend all day hopping from network to network, managing your social media accounts, planning future posts and checking analytics.

Are you looking for a better way to manage your social media posts?

Here are 4 social media tools to add to your arsenal.

Hootsuite

Hootsuite is one of the most robust social media management tools around, and social media managers swear by it. The tool has a feature called Autoschedule. If you have multiple accounts, you can use this feature to manage your posts and make sure that they don’t appear on different channels all at the same time. It also shares your updates at the best possible time of the day to give them the greatest chance of being seen. Hootsuite also allows you to monitor and analyze your performance on your main social networks.

Buffer

Buffer allows you to easily distribute your content across multiple accounts. Just drop your updates to your Buffer queue and you don’t have to worry about when it will be posted. These posts will be posted for you well spaced out throughout the day.

Buffer also allows users to schedule up to 10 updates at once. The paid version, on the other hand, allows unlimited scheduling.

SocialOomph

Twitter has become one of the must-have marketing channels for any business. If you are interested in automating your Twitter marketing, SocialOomph is the best tool for you. It has a feature called Twitter unlimited, which allows you to manage your Twitter followers and direct messages box from within the app. The free level also allows you to work on up to 5 Twitter accounts. It helps you track keywords and schedule tweets.

Sprout Social

Sprout Social allows you to manage all your relationships, interactions and customer support from a single dashboard. This tool also analyzes your audience to determine the optimal times to deliver content. Because it’s not free, this is recommended for larger businesses that are looking for an all-in-one solution to manage their social media presence.

Social Media Strategy | Manage Social Media Accounts | See a Difference in Social Media Networks | How to Optimize Social Media

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