Here are 3 social media tips to help your business:
How should your online and offline marketing efforts work together?
It is important to have the same branding online and offline. For instance, your website, social media and even email signature should have your logo; same colors, and even your slogan should be the same as your print media. What people see on your marketing materials, ads etc., should look and feel the same.
If you use different logos or colors in your email signature, website, brochures and business cards, people won’t recognize your brand. You may start to lose customers. It’s all about the brand message and being consistent!
Marketing Materials – What should you have on them??
Your marketing materials are all about the first impressions, right? You want to make sure your marketing materials are simple and, yet, effective. So, let’s talk about what makes your marketing materials effective.
The purpose behind your Marketing Materials:
- Inform customers and potential customers about your business
- Attract more customers
- Maybe get the word out there about an upcoming event, conference, workshop you are hosting
- The BIG thing is to create a positive customer experience
What needs to be on all your online marketing and offline marketing materials:
- Business Name
- Business Logo and Slogan
- Business Phone Number (Is it ok to text?)
- Business Email Address
- Business Address – if you have a physical location
- Business Website URL
- Social Media links to Facebook, Twitter, instagram, LinkedIn, etc. Wherever you are consistently posting is what you want to promote
Here is a great resource we will add to our website that talks in more detail about how to create effective marketing materials: http://inkbotdesign.com/effective-marketing-materials/
Monitoring your metrics – how do you know what is working?
As a business owner, it is important to know that your efforts are paying off! In the social media world, we would love to be able to say, if you post 3 times a week with these types of posts you will make this much money . . . BUT it doesn’t happen like that, unfortunately! SO, social media works different for each business.
A few resources that you can monitor to see what is working for you would be:
*Google Analytics – This is a tool that is embedded into the backend of your website and monitors all traffic that comes to your site; where they are coming from, such as country, state, social media platform, email links, and so much more. Google Analytics also tells you how long people are staying on your website, what pages they are looking at, and your bounce rate; are they getting what they want from your site? This is a great big picture tool to monitor!
*Facebook Insights – It is important to look at your Facebook Insights on your business page on a monthly or even weekly basis, just to see what posts are getting the most engagement, what time did you post it, what did you post, etc. This will help you figure out what types of posts you should be posting and what times, so you are reaching your audience when it’s the best time for them!
* Buffer and Hootsuite – These are two FREE resources as well that help give more of an overview of all your social media metrics, like Twitter, LinkedIn, Google+, Facebook, Pinterest, so you can see everything in one area – what is working best for you, from a social media standpoint; then you can see what the numbers look like and if you should continue with each platform. You might want to consider letting one go or spend less time on one. Remember, you always want to focus on where YOUR target audience is.