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Internet Marketing: Details

Details of Internet Marketing

Something I have learned over the years are there are different types of people; there are analytical people who pay attention to every detail. They would NEVER send out a newsletter, event posting, email, etc without proofing it and spell checking it; you very rarely find a mistake in their marketing. There are people who want their marketing materials, emails, newsletters, etc to look good and at the same time details do not mean as much to them or they can overlook them, these people may have YOU instead of YOUR, or missing a comma. I am one of the people, so in my field of marketing I have to make sure I double and triple check everything. I have learned that the slightest error or grammar mistake can cost you a client or a great power partner. One of my clients told me last week when you are doing work for other people or writing a quick email to make sure to proof it and ask yourself “Would you put your name on it?” This made me think even thought I am not huge on details the majority of people are. We all have so much on our plates every day, especially if you are an entrepreneur. We are CEO, admin, tele-marketer, bookkeeper, networker, and more, this make me think how much more careful we have to be on details. We ARE OUR Company! When we work for someone or corporate office, we have something to blame it on. We need to be very careful when we are doing internet marketing because so many more people are viewing our videos, blogs, and social media. A couple tips I have for when you are writing for your company or posting anything for your internet marketing:

Tips

1)   Find a power partner where you can exchange your editing expertise, take turns on proofing each other’s emails, newsletters, blogs, etc.

2)   Take time to write an outline, remember when you were in middle school and before any essay or paper you wrote you had to have an outline. This will help you stay on track with your writing and make sure you have covered the points you wanted to.

3)   Remember basic Grammar; two spaces after each sentence when writing, using a comma when needed, watching run-on sentences, and ALWAYS spell check.

These seem like such basic tips; I know that’s what I said. When I sit down to write a blog I am mind dumping on paper and sometimes you can get so involved in what you are writing you forget the basics of grammar.

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Internet Marketing:Social Media

Want to learn some Social Media Tricks?

[youtube]http://www.youtube.com/watch?v=oLpfePUJRSo[/youtube]

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Over Coming the Fear of Internet Marketing

Over the past 5 years or so, internet marketing has become a large part of business marketing and advertising. Before the Internet grew this large, there were other ways of advertising like TV, Newspaper, Print Magazine, Radio, and Door to Door.  Some people would say that the “old” ways of advertising were a lot more personal and private, and the thought of putting information on the web was scary. Now you need to be cautious and smart but internet marking can reach more people nationwide on a daily basis than those other forms could. Technical side of our world is constantly growing and some may say that is a great thing and some may say it is not. In my opinion internet marketing is a great thing, this can help our businesses come together all over the world and unite and also build a closer community.

There are many different ways of internet marketing strategies just like there are in a lot of industries. Someone told me the other week that there are many ways to do a lot of things, and there are only a few ways to do something wrong. With Internet Marketing including Social Media there are many ways to get results and have it be a profitable avenue for your business. People have a big fear when it comes to Social Media because you are exposing yourself, your businesses, and your opinions out into the world. You are finding people on Facebook from high school, college, old jobs, and other areas of life; this can be overwhelming and makes you want to resist Internet Marketing. What I would say is Don’t let the fear stop you from reaching potential client, the internet is a great way to grow your business and get the exposure that your business deserves. When you go to in person networking events, seminars, leads groups ect. you are meeting a certain percentage of people in your community, there are still thousands of people right in your back yard that could use your services/products  or would e a great power partner for you. Internet Marketing can include creating a blog, where you voice your opinion on your passion, that will convey a personal aspect. you can also post videos of your product/service, be active on social media (Facebook, LinkedIn, and Twitter), having a good website that is SEO (search engine optimization).By utilizing all of these tools you can increase your business immensely.

One of the aspects of Internet Marketing that I value the most is how you can track everything. With Social Media you can add fans, followers, and connections. Once you build those then you can start seeing how many people are being active on your sites and want to know what is going on with your business. With blogs you can put Google analytics on the back side so you can monitor how many people are coming to your site, where they are located, and what days they are coming to your site. This is a great tool to have in order to know what days are the best to post your videos and blogs.

Internet Marketing can be a little overwhelming but the secret to Internet Marketing is to create a plan of action. In this plan of action you will discover what your goals are, what are you excepting out of internet marketing, what type of people can help your business grow and who can you help as well. Do you need to do blogs, videos, social media, and more? Let’s find out!

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Secrets to YouTube

1)    Make your videos viral

2)    Use other social media outlets to post your videos like Twitter, Digg, Facebook, ETC

3)    Have a plan or theme for your videos

4)    Make sure the sound is clear so people can hear you clearly

5)    Keep your content engaging to your audience, make it funny and informative

6)    Keep your videos clean without too much conversation

7)    Have your logo and information (Video bumper) on each video

8)    Write down your goals for YouTube, what do you want to give and receive from it

9)    Use a good camera and editing tool. ( Windows movie maker, Camtasia are good editing tools, cameras any cannon or Kodak are great)

10) Make sure you are recording with an HD camera and publishing in HD so it is very clear for your viewers

11) Have a color scheme to your videos and stay congruent

12) MOST IMPORTANT BE YOURSELF, show your authenticity

13) Remember nothing is perfect online, it is better to get videos up rather than trying to look like Oprah, as small business owners we do not have a backroom stage crew

14) Practice before doing your video that you will post out into the Internet world

15) Think of doing an ongoing series of videos then think of making a product of those videos

16) Do more than just talk if you are doing a video longer than 3 minutes, be interactive and have handouts and pictures

17) Work hard on getting you videos between 2-5 minutes, after that it is hard for people to stay engaged. If you are creating a product or training that is different

18) Make a schedule for your videos, once people start to like you and follow you they will be used to a schedule, this also keeps you on track.

19) Have a creative sign off that people will remember and brands you

20) Ask for feedback from your viewers and have them leave comments

21) Work on bringing other people into your videos, clients, coworkers, friends, family so it is not always you

22) Do not use music unless you have permission

23) Remember the title of the video is just as important as the content

24) Use your keywords in your title and tagging in YouTube and other Internet outlets

25) Use tags in addition to the keywords, as this also get people attention

26) Do not stress over negative comments leave them, pay attention to them and see if it is something you need to change or someone just having a bad day

27) Use as many social networks as you can to get your videos out there, YouTube, Facebook, Twitter, MySpace, Digg, Delicious, ETC

28) Let your customers and email list know when a new video went out and ask them to share it

29) Add your videos to various communities and subject areas of YouTube for more exposure

30) Remember to thank people who post positive comments and see if you can do the same for them

31) It is ok if all your videos are not all huge hits, be patient and practice

32) Have a script or bullet points you want to make in your video

33) Use analytics tools like YouTube insight to track your sources and hits

34) Use the word “video” in your title

35) DO NOT MAKE YOUR VIDEO A SALES AD

36) Choose your thumbnail picture wisely. YouTube actually allows you to choose your thumbnail picture

37) You can delete comments on YouTube, so do not hesitate to get rid of those negative or rude comments on your YouTube channel

38) You can put up more than one video at a time

39) Be real, don’t try and fake something you’re not

40) Have FUN and focus on fun, and then it will be fun for others

41) Aside from your logo and website include a phone number and email people can reach you at

42) Watch others in your industry and learn from them both good and bad

43) Stick with your target market. You want loyal viewers

44) Do videos in different locations, office, outside, client project ETC. If using a webcam please make sure when you publish it that your lips are sync with your words

45) Make a YouTube Channel profile, it gives your viewers a personal touch

46) Do NOT cuss or use inappropriate language. Stay away from religion and politics in videos

47) Use props, costumes, pictures and other “organic” items in your video.

48) Create a video bumper with your logo and theme music before you start

49) Utilize other videos sites to get your videos posted

50) Specify your channel type, and have a clear sense of what you are offering on the YouTube channel’s main page.

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