To drive customer loyalty, you must reward your customers. Foursquare, the leading location based social network, offers a great medium to connect your offline and online audience. Foursquare allows users to check into locations on their mobile phones. Then, users can share that location with friends on other social media platforms, such as Twitter and Facebook. Your company can benefit from these check-ins. When users’ friends see where they are checking in to eat and shop, they are more likely to follow suit to eat and shop there too!
Your goal on Foursquare should be to connect your customer’s online habits and offline habits. You can do this by offering deals and specials on Foursquare. Use specials to attract new customers, and reward loyal existing ones. Personalize your rewards to your customer. For example, to reward a first-time customer, award them a free cookie on their first check in. To reward a frequent customer, offer them 10% off their bill every third check in. Use a combination of different specials to encourage a growing clientele and satisfy returning customers.
You must claim your business’s location! This makes checking-in easy for your customers. Make sure to claim ownership of your physical location. If you do not see your business listed, you can access Foursquare from your mobile phone and select “Add this place”. Provide as much relevant information in your profile as possible – this will help inform your current and future customers.
It is likely that your client base is made up of different kinds of customers. The loyal customer, the trying it out customer, even the out-of-town customer. Personalize your specials so that each customer experience is unique! Your customers are your business. Reward them!