Experts suggest marketers integrate their SEO campaigns and their social media accounts into one strategy.
When SEO and social media are divided into separate entities, firms often end up choosing one over the other. This could end up being costly in the long run.
A more efficient strategy is to utilize a joint social media and SEO campaign in order for your business to get the most out of both tools.
Online marketing blogger for columbiatribune.com, Rob Stretch, explains, “One channel can be leveraged to improve another benefit to a whole campaign; such is the case with social media and search engine optimization.”
Stretch also explains how social media can be used to establish and expand brand relationships. These relationships can then be used by SEO to create links between the interested parties.
Additionally, Twitter can be added to generate content and spread banner messages to put businesses in contact with influential people in their distinct industries. This will then boost brand awareness and build further connections.
These social media connections should then be promoted. Place tabs on each web page to allow users to “Like,” “Tweet” or “+1” it, to help further promote the website and its content to the target audience while giving it greater authority in search engines as well.
On yourdailyupdateblog.com, Stretch concluded that, “Despite multiple differences, both channels are the same in that they can be leverages as traffic sources to your website.”
In your company’s social media efforts, it’s clearly a wise choice to consider integrating social media and your SEO campaigns to a single strategy to see the greatest benefit!