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Wondering if Pinterest is worth your time as a blogger

It’s important to think of Pinterest as a search engine, not just a social media platform. This means that people use Pinterest to find things they’re interested in, like your blog posts. Similar to a search on Google.

Pinterest is a great way to drive traffic back to your website and grow your blog’s brand.

Here are 5 reasons how using Pinterest as a blogger can help improve your blog’s SEO, bring in more traffic, and grow your audience.

  1. Pinterest is a visual search engine –

    People visit with the goal of reading and saving pins in mind. When you pin something from your blog, make sure to add keywords in the title and description so pinners can easily find it. For example, if you write about travel tips, you could use keywords like “travel tips” and “vacation ideas” when you pin. Also, remember to use hashtags, this helps tell Pinterest what that pin is about and allows pinners to find pins. Consistency is key. It’s important to be consistent with your pins. If you only pin a few times a month, people will lose interest and won’t follow you. Try to pin at least once or twice a day to see the best results. You can create templates in Canva where you can easily swap out the text and the images while staying consistent with your brand. This allows you to use those keywords and tips at the text overlay and have eye-grabbing images that make your audience want to click on your image and go to your website.

  2. Utilizing Group Boards –

    You may join groups where you can share comparable material. Group boards are a great way to increase blog traffic because they allow your pins to be seen by more people. When you join a group board, make sure that the topics of the pins on the board fit with your blog content. If you have a travel blog, for example, it wouldn’t make sense to pin recipes on a group board about fashion. Be sure to follow the rules for each group board, most of the time you will find those rules in the notes section.

  3. Pinterest allows you to be creative with your pins –

    You may use your SEO abilities and hashtags to target people who are interested in your pins on Pinterest. When you’re creating pins, make sure they are eye-catching and include text overlays that describe what the image is about. This will help the pinner understand what your pin is about without having to click on it. For example, if you have a blog post about how to pack for a trip, you could create an image with the title. Pinterest also allows different types of pins, you can create animated video pins, video pins of you giving quick tips, or even pin your Instagram square images. Rich Pins make it easier for users to get information from a website by displaying metadata right on the Pin itself. When a user saves content with metadata on your site, it will become a Rich Pin. There are four different types of Rich Pins: app, article, product, and recipe Pins.

  4. Drives traffic to your website –

    When someone pins one of your blog posts to their board, they’re essentially sending people to your website. This is a great way to increase traffic and grow your audience. Make sure the images you pin are high-quality so pinners will want to click on them. Going back to the consistency, this is where a tool like Tailwind comes into play, this allows you to pin up to 200 images per week to your boards and even Tailwind Communities. Each pin you put up should have an SEO-friendly title and description with a link directly back to the blog post. You can then monitor your Pinterest Analytics and your Google Analytics to see where the traffic is coming from. For each blog you post on your website, you should create 10-15 images per blog to pin to Pinterest.

  5. Time Efficient Tools –

    Tailwind is a service that works with Pinterest to help you manage your time and drive more visitors to your website. I was hesitant about this purchase for some time. I expected to just look into the free trial and then cancel, but once I started using it, I couldn’t stop. Tailwind is a social media scheduling software that delivers real results in less time. Boost the effectiveness of your social media marketing efforts! Decide when to post on social media and how much engagement you want. A few bonus tips, you can use Tailwind to schedule to Instagram as well, you can also link your Instagram to Tailwind and post your images from Instagram to different boards on Pinterest. Tailwind will also allow you to create loop pins, these are great for your evergreen content that will always serve value to your audience, you put those pins in a certain loop that pins to the boards you want and over time it will automatically pin those out for you at the best times and days! This is a life-saving and time-saving tool! A must-have!

If you are ready to work with a team to do the leg work for you, meaning, create the images, pin them, write the description, and more, we are your team! We just launched a new blogger marketing program to help take items off your plate to give you as a blogger more time to write and less time worrying about creating images and social media strategy. Schedule a FREE 30-minute consultation today and let’s start increasing your website traffic!

How to Drive More Traffic to Your Blog With Pinterest

Most people use Pinterest to find delicious-looking dishes to try out, look up home decor ideas, or plan their dream vacation. But did you know that you can also use the platform to increase your blog traffic?

Pinterest isn’t a social networking platform, it’s a search engine where people search for images and then save them. That means Pinterest users are looking for new content, fresh ideas, and discovering new websites.

And since most business and content creators are focusing their marketing efforts on Facebook and Instagram, Pinterest can help set yourself apart from the competition.

Here are five easy ways for tapping the power of Pinterest to drive more traffic to your blog.

Optimize your Pinterest Profile 

While it only takes about a minute to create a Pinterest profile, it doesn’t mean your work is done. To get the most out of this visual platform, it is essential to optimize your profile, so it reflects your personal brand.

Upload a photo of you, not your logo. Using your personal photo helps you connect with your audience.

Pinterest is a search engine. So don’t forget to optimize your bio description and incorporate keywords based on your blog niche. If you have a mom blog and write content about organizing, you can use keywords like parenting tips, organizing tips, or decluttering in your bio description.

Choose the best blogs to pin

While you want to drive more people to your website, pinning every blog on Pinterest is not necessary. To get better results, we recommend doing some quick research to find what topics people are searching for and are already pinning.

As you do your research, create a list of the search words and common words found in the title and description. It would be easier for you to drive traffic to your blog if you pin blog posts that already have an audience on Pinterest.

What’s great about Pinterest is that you can create multiple pins for the same blog. It would be a good idea to try out different titles to see which one would capture your audience’s attention and bring the most traffic to your site.

Make your pins standout 

Since Pinterest is a visual platform, you must create pins that are visually appealing. Otherwise, yours will be lost in the sea of other content.

Use high-quality, vertical images on your Pinterest pins to really get people’s attention and stop them from scrolling. Also, make sure that it matches the recommended size for pins (2:3 aspect ratio or 1000 x 1500 pixels). You can create custom images with the size you want on Canva.

Another great way to make your pins stand out is to create curiosity with your pins. The goal is to provide just enough information to pique their interest but leave them wanting more. This way, they’ll have no choice but to click through to your blog to learn more. This strategy will not only help increase engagement but will also drive traffic to your blog.

Publish at the best times 

Just like any other social network, timing is critical on Pinterest. Your pins are likely to get more clicks if you publish at a time when more people are online and ready to interact with you.

According to Oberlo, the best times to post are on Fridays and Saturdays, around 8:00 to 11:00 pm and 2:00 am to 4:00 am.

Tailwind, a scheduling tool for Pinterest, has a SmartSchedule feature that suggests the best time to post based on your industry and the activity on your pins.

Spread the word 

Now that everything is set, it’s time to let your avid readers and loyal followers know that you also have an active presence on Pinterest.

Leverage all the social channels you’re already using and tell your followers about your Pinterest page. And don’t forget to link your website to your Pinterest page.

Final thoughts

Getting started with Pinterest can be quite confusing. But once you get the hang of it, you’ll realize how a social media platform most people ignore can have so much impact on your blog growth.

Establishing a Pinterest presence for your blog doesn’t have to be intimidating. Whether you’re an established blogger or you’re just getting started, we’re here to help.

Schedule a free 30-minute consultation with us, and we’ll help you bring more traffic to your blog with Pinterest marketing.
<How to Drive More Traffic to Your Blog With Pinterest

How to Drive More Traffic to Your Blog With Pinterest

 

How to Drive More Traffic to Your Blog With Pinterest

6 Ways to Use Pinterest for Your Healthcare Marketing Plan

For most people, Pinterest is nothing but a big visual search engine. It is a platform users turn to when looking for  DIY projects to tackle, put-together outfits to wear, or recipes to make. But a lot of people fail to realize that Pinterest also provides a great opportunity, not only for businesses but also for healthcare providers and organizations.

Pinterest isn’t the first platform you’d think of when promoting your practice, but it can introduce your practice to a whole new audience. Plus, it can help you drive traffic to your website, generate leads, and even attract new patients.

So if you’re still not using Pinterest for your healthcare practice, now is the best time to get started.  Here are 6 ways to use Pinterest for your healthcare marketing plan.

Create pin-worthy images

Pinterest is an image-sharing platform. It is filled with appealing eye candy. So if you want to get gain some traction on the platform, then you need to create eye-catching and attractive images.

Unlike other social media platforms, Pinterest’s images are tall and vertically-oriented. The ideal image size is 1,000 x 1,500px and an aspect ratio of 2:3. Also,  including texts in your images can make a difference. Not only will it make your pins more enticing, it will also help users know exactly what your pin is about at a glance.

Educate your audience

According to Hootsuite, two-thirds of Pinterest users are women, and the majority of them are mothers. As moms, they are always looking for new ways to keep their kids healthy. If you’re a pediatrician, you can use the platform to educate them and promote healthy eating. You can share kid-friendly recipes, suggestions for making living a healthy lifestyle fun, or help moms identify health concerns in kids.

If you’re an OB/GYN, you can promote good breast health with pictures of what to expect during a mammogram. Or if you’re a cardiologist, you can create a pin on the importance of a stress test, and how to prepare for the said test. Simple pins like these can help take some of the anxiety out of such tests and would help your audience understand the importance of these tests.

Create boards centered around your specialty

Pinterest isn’t just about sharing your content and images. It’s an excellent platform where you can expand the idea of what your brand is.

Create boards that are centered around your specialty and make sure that it resonates with your audience. If you’re an OB/GYN, you could pin educational resources related to prenatal care, fertility tips, and gynecology information. If you’re a yoga instructor, you can create boards about yoga poses, yoga outfits, meditation, and healthy recipes.

The key is to create boards that interest your target audience. The more users engage with your content, the more likely will Pinterest see you as a great pinner. As a result, your content will be more visible in searches. Win-win.

Drive more traffic to your blog

Do you have an updated blog that you post content to? Pin your posts! Doing so can help drive traffic to your blog.

To capture the attention of your audience, the visuals need to stand out. It’s a great way to entice readers to click through your blog post. Keep in mind, though, that you don’t need to pin every blog post on Pinterest. Consider pinning blogs on topics that already have an audience on Pinterest.

To really maximize your pin’s potential, you also have to focus on your copy description. Provide enough information to entice a pinner to click through your blog.

The main goal is to draw people’s attention to your boards, get people to share your posts, and attract clients who are looking for your services. Keep these tips in mind when creating content for Pinterest. It won’t be long before you start seeing them coming to your website to find out more about what you offer.

See what topics are trending

One of the best things about Pinterest is that it gives you an opportunity to see and understand topics that are trending at the moment.

Pinterest acts as a search engine all on its own. Simply type in the keywords on the search bar to see what’s showing up on Pinterest already. Before you start creating pins and driving traffic to your website, it’s a good idea to look around on the platform to see what shows up. You can also check what your competitors are doing in the space.

According to Entrepreneur.com, pins related to trending topics see an average of 94% increase in click-throughs. Use the platform to find trending topics and use the information you gathered to position your products and services.

Promote your event

Pinterest might not get as much attention as compared to other social media channels. However, it remains to be a powerful platform for getting your content discovered and connecting with your audience. That said, this image-centric platform would be a great place for promoting upcoming events.

You can do this by creating boards specifically for your event. Make sure to include all relevant information, including the venue, behind-the-scenes photos, freebies, etc. Also, keep in mind that pinners are planners. In fact, 75% of pins are saved 1 to 2 months before an event. So make sure that you start pinning your event-related content months before the big day.

6 Ways to Use Pinterest for Your Healthcare Marketing Plan

6 Ways to Use Pinterest for Your Family Medicine Practice6 Ways to Use Pinterest for Your Health and Wellness Practice

6 Ways to Use Pinterest for Your Mental Health Practice

Most businesses use Facebook, Twitter and Instagram to reach out to potential customers and promote their brand. But if you are looking to extend your social media reach, you might want to consider adding Pinterest into your social media marketing campaign.

Pinterest is one of the fastest growing social media platforms. In fact, there are over 500,000 businesses with Pinterest business accounts. It has become the hottest ticket item for business marketing.

Here are 4 ways to use Pinterest for marketing your business.

Inspire your audience

Aside from feeding obsessions with gourmet foods and exotic destinations, you may also use this social channel to inspire your audience. If you are selling kitchen appliances, show them what an ideal kitchen should look like. Make sure that your appliances are included in that picture. If you own a flooring company, then feature beautiful homes with stunning flooring. Provide style inspirations for each room in the house. If they like it, it can translate to big sales.

Humanize your brand

Social media can help spread the word about your business. But people are less likely to buy from you if they don’t trust you. You can use Pinterest to humanize your brand and build a relationship with them.

Instead of bombarding people with advertisements about your product, try telling your story. Create a board about how you started. Pin old photos of your first office, company founders, your first holiday party etc. By telling your story and introducing the people behind your company, you are sure to build an amazing Pinterest following.

Contests and giveaways

Contest and giveaways are a great way to capture the attention of your audience and generate exposure for your brand. Everyone likes free things, especially if it’s valuable.

You can ask people to re-pin your pins that feature you products. If you include a link to your website, then this will help generate traffic to your site. Choose a prize that your audience will find interesting or valuable to encourage them to join the contest.

Interact with other users

Creating boards on Pinterest would be ineffective without engagement. Just like other social media platforms, Pinterest requires interaction. Interact with other users and re-pin their posts. This may encourage them to pin yours in return.

How to Use Pinterest for Business, Using Pinterest for Marketing, Pinterest Marketing Efforts, Pinterest Marketing

Did you know that almost half of the people who visit Pinterest have a clear intention of purchasing products? If Pinterest is still not a part in your social media marketing strategy, now is the right time to include it.

Unlike Facebook and Twitter, Pinterest connects people based on their common passion. That being said, this could be beneficial for business owners as users can easily view contents which they find interesting; thus, leading to more sales.

Listed below are a few tips that would help you develop the right Pinterest marketing strategy. Read on to find out more.

Set up a business page

If you have jumped into Pinterest early, chances are great that you are still using a personal account for your business. Now, you can easily turn your old personal page into a business page. Your profile may not appear any different to your previous one, but you’ll get some built-in analytics that would allow you to track which among your pins are the most popular.

Keep your board organized

Pinterest is known for its neat structure. Even large boards consisting of hundreds of posts can be easily understood and looks pleasing to the eye.
If you are planning to use Pinterest for your business, we recommend that you use proper classification so that users would find it easier to browse through your boards. Create multiple boards so you can organize the content based on their category. This way, relevant content can be placed together.

Learn from your customers

In order to help you create a more engaging experience, we suggest observing the interest of your target audience.
Take note of the people who are following you, re-pinning your content and pinning from your domain. From there, you’ll be able to see other contents that they are pinning. This will give you an idea about the latest trends across your fans.

Make inspiring and exciting content

Thousands of pins get posted on Pinterest on a daily basis, but not all of them are engaging. In order to capture the attention of your target audience, your posts should be engaging even if they are not interesting enough.
The best way of doing this is by creating a giveaway event. Everyone loves free merchandises. Well, who wouldn’t want to be rewarded by just sharing a post?

 

Pinterest can be a great way to expand your social media presence and market your products. Make sure you are using the Pinterest business account (you can easily convert your account if you need too).  Promote your products using a theme. Think of something that can be categorized, weather its colors, designs, materials, ingredients, or whatever is relevant to your company. For example, say you own a furniture store. You could create different boards around the colors of different rooms.  The goal is to make your boards visually appealing. Make sure to label your boards creatively, while also calling attention to the organization.  This will also help your search engine optimization, If you organize by colors, make sure to put that keyword (color) in the board title, board description, and pin description.

Do your research. Check out the Pinterest boards of big companies in your industry to get ideas. Invite people to pin on your boards, and do your best to gain an audience. Be sure to specify the category of your board under the “edit board” option.

Emphasize your most popular products. Create a popular products board to show your audience what is selling! Pin the images and be sure to include a description of the product. You should also add the price! Tell users how they can get the product. Be sure to link the image back to your company website, or include directions in the description of how to get in touch with you. Keep the board updated and current. Remove products that have fallen in rank or are no longer available.