“Making money costs money”. While there is some truth to it, you do not necessarily have to spend a fortune just to get the word out about your business.
Marketing your business is not all about spending money. It’s about coming up with creative ideas and implementing them properly. So the question is, how do you promote your business and get your name in front of potential customers while working on a shoestring budget?
Here are 3 low cost yet high impact methods to advertise your and promote your business.
Social media
Social media is undoubtedly the one of the most affordable and effective ways to engage with yours customers. Millions of people from all over the world are using social media on a daily basis. So, you should include that on your marketing strategies.
An effective social media marketing starts with defining who your best prospects are and creating contents that anticipates their needs. Establishing strong relationship with your customer base is also important.
Search engines
Creating a website can be comparable to building a house. Your family and friends won’t know you’re building one unless you tell them. Also, they’ll never find it unless you give them the address. The same goes with your website.
You can’t expect people to visit your website unless they know it actually exists. Submit your website to search engines. Also, use keywords and key phrases that your customers will be searching for so it will be easier for them to find you.
Content is king
Everyone knows this, but I’d be neglectful if I do not include this on the list. I cannot stress enough the importance of creating great content. If writing isn’t your strong point, you can always hire someone to do the writing for you.
Write articles that demonstrate your expertise in your field. To increase your reach, you can submit these articles to websites that accept guest posts. Be sure that your name and business name is included in the article.
