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6 Timeless Keyword Research Tips to Boost Your SEO Content Strategy

Keyword research can be laborious. The research process often takes hours, only to find out that just a handful of the keywords are worthwhile.

Sure, it is a time-consuming process. But it isn’t something that should be taken lightly. Why? Because SEO helps make your website more visible. And when done right, it can dictate not just the traffic you get, but whether or not that traffic converts. But how can you make the most out of your SEO keyword research?

Use these timeless keyword research tips to ensure you attract qualified traffic.

Focus on long-tail keywords

Long-tail keywords are longer, highly specific phrases. These are keywords that people are more likely to use when they’re closer to a point-of-purchase.  

Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more commonly used one. But since long-tail keywords are more specific, it will be easier for your site to be found by the audience for your particular niche.

With shorter keywords, competition for rankings can be fierce. Targeting longer, more specific keywords is a win-win. You get better search rankings, more qualified search traffic, and lower cost per click.

Check the on-site search queries your visitors are looking for

Sometimes, you don’t have to look too far to find what you’re looking for. The keywords you need are already in front of you. You just need to take note of them.

Some of your visitors are typing in keywords into your search bar because they are hoping that they’d find the answers they need on your website. Visitors are telling you what topics they want. Now, all you have to do is to create content around these topics.

This is the simplest, yet most underutilized technique. I want you to understand that those on-site searches are a gold mine of data just waiting to be looted.

Use Google Trends

Google Trends is one of the most powerful, yet underutilized tools for SEO. We highly suggest that you use it to your advantage.

You can use Google Trends to conduct keyword research for free. Just type in a search term in the homepage, and it will automatically give you a list of Google’s most popular keywords over the past year. In addition, Google Trends will also provide a list of relevant keywords based on your search term, along with the percentage of search volumes for each one.

This feature is powerful because it helps you identify which keywords are growing in popularity and which ones are becoming less popular over time.

Take advantage of Google suggest

Have you ever noticed that Google gives you suggestions when you enter words in the search box? You’d be surprised as to how accurate and helpful these suggestions are.

You see, Google takes note of everything we search for. It can provide you with a list of popular search topics in seconds. So next time you’re compiling a list of keywords for SEO, try using this technique. Let Google give you all the answers. Doing this will not only help you find interesting keywords, it saves you a lot of time too.

Compile a list of local keywords

While it is a good idea to rank on competitive keywords, you shouldn’t ignore the power of local keywords. This is particularly important when targeting audiences within a specific geographical area. In fact, 80% of consumers use search engines to find businesses in their area.

Focus on keywords you think your audience might use when conducting local research. Local searches may yield lower search volumes, but it’s more about driving traffic that is ready to convert. Remember, local searches tend to be from people who are looking and ready to convert.

Local keywords will not only play an integral role in optimizing your local SEO strategy but also help in driving patients to your practice.

Analyze your competitor’s winning keywords

When all else fails, emulate. If you want to take your SEO to the next level, then you’ll need to start looking at what your competitors are doing. This can work to your advantage as it can help you target consumers who are searching for these keywords. After all, the goal is to outrank your competitors, right?

To do this, you can use tools like Google Keyword Planner or SEMrush. For SEMRush, it’s as easy as entering your competitor’s website. It’ll give you a list of keywords they are ranking for in an instant.

On top of that, SEMRush also provides the URL of sites that rank for each term. This allows you to further understand what pieces of content are working for your competition.

Final thoughts

The world of SEO has evolved significantly over the years. Google now places more emphasis on content quality than keyword density. But let’s face it. Keyword research still remains the cornerstone of any successful SEO strategy. Hence, it is important to do it well. The keywords you use will ensure that your content is relevant and easily searchable on Google. 

 

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This is our first podcast for our monthly Q&A  series. In this podcast, we will go over – Why is it so important to do a social media audit and get rid of old accounts?  – Does blogging help your SEO and how can you find keywords/phrases to blog about?  – Why is it important to mix up your social media content?  – What are a few tools we use to make our digital marketing life a bit easier?  – Why should you be running Facebook ads, even if you feel they haven’t been successful before.

Digital Marketing Q&A – Tips and Tricks

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SEO Mistakes to AvoidSo you have finally decided to incorporate SEO into your online marketing strategy. That’s great! You chose a keyword and started using it into your content. You have uploaded those contents one after the other, and now you’re hoping that your website will land at the very top of Google’s rankings.

If you want to increase your website traffic, it is important to have search engine optimization in mind when creating contents for your website. That plan starts by avoiding the mistakes most website owners make.

In this blog post, we’ll give you a roundup of the most common SEO mistakes people make. Most of these mistakes cause huge, deal-breaking, rank-destroying disasters.

Copying content

Google wants high quality, original content. If you think you can trick Google by stealing some pieces of content from your competitors, think again. Copying content is not only illegal; Google will punish you for it. In fact, it will push your site so far down no one is going to ever read your content.

Writing original, compelling content takes time and effort. But if you want your website to stand the test of time, then you need to work hard for it.

Bad content

Poor content will not only weaken your ranking, it won’t simply make an impact to your readers. For your content to flourish, we advise that you choose topics that are of interest to your target audience. Do your research and write articles that are informative, relevant and unique. Supply your audience with a steady stream of high-quality content and watch as your rankings improve over time.

Not using the right keywords

Some people use generic keywords such as health, weight loss, baking or love. These types of keywords are too broad. While they can help you reach a wide range of audience, chances are it’s the wrong type of traffic.

To improve your chances of landing on the top three spots, consider using more specific keywords. As an added bonus, this will help you attract prospective customers who might be interested in buying your products.

Keyword stuffing

This is a common mistake newcomers often make. While it is important to incorporate the keywords into your content, make sure you don’t overdo it. Otherwise, it’s going to sound spammy. You want the article to sound natural and not forced.

 

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People are looking for information, products and services on a daily basis. When a person wants to find something online, they go to search engines like Google or Bing and start by typing keywords or phrase. Thanks to these keywords, it becomes a lot easier for us to find the content we’re looking for.

An SEO keyword is the heart and soul of your SEO efforts. Choosing an effective keyword for your site is both a science and an art. It’s about striking the perfect balance between the number of people searching for a particular keyword and how much competition you have.

Here are a few tips for choosing highly effective SEO keywords.

Focus on what you’re writing about

If you want to get a high ranking on a keyword, it would be best to focus on something that you frequently write about. If you only intend to write about it once, then you are less likely to succeed.

Before you decide on a keyword, take a look at the contents and articles that you have written in the past. Now, make a list of the keywords and phrases that are commonly used by people to find businesses like yours.

Avoid items that are too broad

Strike a balance between broad and specific. Make sure that the keyword you choose is broad enough that a lot of people would search for it; while specific enough that you have a decent chance of attracting potential customers.

Single-word terms are usually a poor choice for optimizing. For instance, the word “Internet” is too broad. It’s not going to be very useful for getting the results you want. Keywords with 2 to 3 words are your best option.

Do your research

To make sure that you come up with the best keyword, you have to do your research. Start by typing some of the keywords on your list on search engines and see if Google will fill in the rest of the search for you. Based on these suggestions, you can see which phrases are most commonly searched.

You can also use other Google tools like Google Insight for Search or AdWords Keyword Estimator.

 

Search Engine Optimization - Magnifying GlassWhen it comes to achieving online marketing success, getting found is probably one of the biggest determining factors. Unless your site shows up on Google and other popular search engines, you’ll definitely have a hard time improving your web traffic, getting your content out and reaching out to people who might be interested in the products and services you offer.

In this article, we’ll give you some tips on how to improve your search engine ranking. Read on and get your website well ranked in search engines.

Tweak your title tags

Your title tags are a supremely important way of providing search engines with relevant information about your website’s purpose and content. So don’t make the mistake of leaving the default “Home Page” title in the title tags. Otherwise, your site will only show up in search results when someone keys in the word “Home Page”.

Have high quality content

The best way to encourage people to visit your site is by consistently providing them with unique interesting and relevant contents.

Write articles about your industry, products or services and current market information that will be of interest to your target audience. Also, make sure that your texts are original. Or else, you might get punished for stealing others contents.

Optimize the right keywords

Find the most relevant and widely used keywords that relate to your business and incorporate them into your texts. Make sure to insert these keywords as seamlessly as possible.

Before deciding on a set of keywords, it would be a good idea to use Google Adwords to check how competitive your keywords are. Using broader keywords is also a good option.

Get help

If you’re managing a big site, we suggest hiring someone who really knows what they’re doing. A little knowledge may be helpful, but you may end up getting your site penalized or banned from search engines. Leave your site’s ranking in the hands of the experts.