Did you know? Pinterest is the 3rd most popular social network and it has become a huge search engine! People turn to Pinterest on the daily to: shop, find information, ideas, educate themselves, organize themselves and so much more. Once you get to know Pinterest and all that it can provide for you, the love affair begins 😉
To make sure your brand’s content hits the ground running, there are some basics you need to have in place, especially when it comes to graphics. Pinterest is a highly visual platform. Understanding the best graphics to use on the site is key to making your account perform its best.
We want to make sure you and your brand look your best on Pinterest, so, we put together this helpful 2018 Pinterest Image Size guide. Download it, print it out, and keep it handy so you can have these image sizes available at-a-glance! Download the guide HERE.
Part of being successful on Pinterest requires your ability to be found! That’s where hashtags (#) come into play. Once you have an understanding of how to utilize hashtags, you will notice an increase in your Pinterest traffic.
Hashtag Know How!
Here are 3 strategies you can use to get your hashtag game in place for your brand
Know the number of hashtags you can use one 1 pin. A recommended rule of thumb is to use no more than 20 hashtags per pin.
Always use hashtags on the pins you post. When people search hashtags in the search bar, Pinterest will compile the latest pins chronologically, placing the newest pins at the top of the list. That’s where you want your pins to live.
Organize a list of hashtags for your brand. Categorize you hashtags into 3 buckets:
- Branded Hashtags: a list of hashtags that only relate to and describe your brand
- Trending Hashtags: a list of trending (popular) hashtags on the topics you post about (these hashtags will frequently change based on the topic and current trends you are posting about)
- Content Related: a list of content related hashtags to use in order to describe the post you are pinning
Best Practices When Selecting Hashtags:
- Avoid using very broad hashtags, be more specific and try to think like your audience. What hashtags would they use to find your pin?
- Don’t be afraid to use hashtag phrases if they help to define your audience even better. For example, we may use a hashtag phrase like #SocialMediaTraining as a hashtag to reach our audience.
- Do some research! When adding a hashtag to a pin on Pinterest, Pinterest will populate a list of suggested hashtags. Next the hashtag, you will see how many pins are using the hashtag you are considering. If the number is HUGE, your pin may get lost in the shuffle. Try to determine how you can make your pin more niche with a more specific hashtag or hashtag phrase.
When working with Pinterest, our best advice is for you to get started, have fun, and experiment with different ideas, strategies, and tactics. Happy pinning!