A website is an essential business tool. Most businesses use it to generate leads. After all, nothing happens without a lead. No sales, no profit, no revenue, nothing! Unfortunately, it’s not as easy as throwing a “click here” button and watch as the leads start pouring in. In order to generate leads, you need to take a more strategic approach.
Here are some tips that will vault your online lead generation efforts into overdrive.
Undoubtedly, the best way to channel a flood of visitors to your website is to make sure that your site ranks in every search engine. People won’t visit your site if it’s on the 2nd or 3rd page of the search engine. With the competition getting tougher than ever, you need to work your best to achieve and maintain top search engine positions.
Make sure it’s mobile-friendly
Today, more and more people are using their mobile devices for online activities. In fact, studies indicate that mobile traffic accounts for at least one-third of the total web traffic. If you want more leads from your website, you need to make sure that people can access your site through their smart phones or tablet PCs.
Make your contact details visible
Don’t make visitors search for your contact information. Make sure that your phone number is clearly visible on every page. Some business owners make the mistake of thinking that potential customers prefer email as a means of communication. Survey reveals that 75% of client’s sales leads come in by phone.
Install a live chat feature
A lot of business owners think that live chat is only beneficial for retail businesses. But we believe that every business website can benefit from this tool.
Let’s take a restaurant as an example. Having a live chat feature is actually beneficial for this type of business since it helps facilitate reservation. Plus, it is very helpful for visitors, who have some questions or clarifications. We recommend businesses to assign an employee to answer customer queries during regular business hours. This simple step can produce significant results.