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How to Build a Strong Social Media Presence

How to Build a Strong Social Media PresenceSocial media marketing may seem like a fairly simple concept. All you have to do is to create an account on different social platforms and post updates every now and then. But the truth is, there’s a whole lot more that goes into building a social media presence and reaching your audience.

Whether you’re a large corporation seeking new ways to improve your online engagement or a new business trying to decide where to focus your social media efforts, there are a lot of ways to boost your social media presence.

Here are some steps you can take to help get you started.

Identify your audience

There are millions of active users on Facebook, Twitter, Instagram and other social media channels. The first thing you need to do is to identify your target audience and determine which sites they use the most. This will help you narrow down your options and know where your focus will be.

Build a targeted community

As an entrepreneur starting or running your own business or a professional trying to build your online brand, you want to have a good social media presence. But in order to do that, you first need to develop a large following. That means followers and fans on Instagram, LinkedIn, Twitter, Facebook and other social media accounts.

Engage with everyone

Social media should be less about you and more about your audience. It’s about making connections and having conversations.

Rather than focusing on your promotion, you want to use this opportunity to engage with people. Speak to them. Ask them to take part of the conversation, ask questions and encourage them to submit photos while using your product. People are likely to like, comment and share your content if you have established a relationship with them.

Produce valuable content

There are several types of content you can post on social media. You can post videos, blog posts, client or customer testimonials and others.

Aim for social updates that contain educational content rather than product-focused content. Make sure your Facebook posts, tweets and LinkedIn updates consist of engaging, useful and valuable content.

 

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How to Bring Old Blog Posts Back to Life

bims_10.20If you’ve been maintaining a blog on your website, you have probably built up a pretty hefty archive of old blog posts. Even with the abundance of blog posts, studies reveal that fresh contents outrank older contents, both in terms of clicks and search engines.

Does it mean that you have to create more blog content? Not necessarily. You can reuse, repurpose and reinvent your blog posts. Here’s how to breathe new life into an older blog post.

Create a killer headline

Creating a title is easy, but if you really want to capture the attention of your target audience, then you need to make it compelling.

Take a look at the title of your most popular posts. Do you think it is good enough to compel people to read the rest of the article? Is there any way you can make it more appealing or relevant to the article? Now, go and create an attention-grabbing title.

Keep the content updated

The world is constantly changing. Some of the information you have offered in 2012 are now irrelevant or outdated.

Revisit old posts and delete any parts that are no longer relevant. Also, you might want to incorporate new information and brush up on what has changed in the industry. This is especially beneficial if you’ve seen continuous interest in a certain post.

Look for the evergreen content

If a certain blog post has garnered the attention of the public, then it’s definitely worth coming back to for a spruce up.

Marketers focus on creating evergreen content because it still has an appeal even after months or years after it was created. Consider modifying the original article instead of publishing a new article with the same content. Duplicate content on your website is a bad idea. Once you’ve made some adjustments, publish it as new.

Repurpose into a new format

There’s no reason to waste the time you spent creating those blog posts. You can repurpose the content and turn it into a slide presentation, ebook, podcast, infographic or a short video. Remember, not everyone chooses to consume information the same way.

 

 

 

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