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3 Ways to Turn Prospects into Paying Customers

paying-cutomersIn the B2B world, one of the marketer’s primary goals is to generate new leads. Most businesses have no trouble acquiring leads. The problem is, many of them fail to realize another important component of the sales funnel – lead conversion.

There is no point in generating leads if you can’t convert those leads into customers. After all, that’s how your business thrives and succeeds. Make sure you implement these strategies to prevent prospects from slipping through your fingers.

Quick follow-up

Time is of the essence in the business world. The speed at which your sales team follows up on the lead is important. Make sure that you follow up within 24 hours or all your efforts will be put to waste. Call them or just send a follow up e-mail. Offer to answer any questions that they might have. Sometimes, this is enough to get them into purchase mode.

People lose interest faster than you may think. As such, a quick follow up is recommended. If your sales team aren’t fast enough, they will move on to your competitors. Don’t let them wait.

Herd mentality

People are often influenced by the behavior of the people around them. This includes their buying behavior.

If you want a consumer to buy a particular product, you can use this to your advantage. Let them know how many people have bought your product in the last few weeks. This simple strategy can help boost your sales. If they see other people jumping on the bandwagon, they are likely to do the same.

Qualify leads

Not everyone who visits your site is interested in what you have to offer.  As such, it is important to determine which leads are worth your effort.

Qualifying leads can mean the difference between wasting lots of time and energy and landing a new, juicy business. You want to make sure you’re selling to right people. Check to see if they fit your buyer profile and their activities on your site before passing them off to sales.

 

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Generating Leads through Social Media

If you are considering starting a lead generation campaign, social networking sites like Facebook, LinkedIn, Twitter, and Google+ may be the best place to start. However, please keep in mind that it takes knowledge and practice to pull leads from the conversations that occur on these platforms.

In this article, we’ll give you a few ways on how to use social media in generating leads for your business. Read on and learn how to incorporate these steps into your marketing campaign.

Share useful and informative content

If you have a blog, feel free to share your content to different social media platforms. Make sure that the contents you share are valuable and informative as this will help increase your chances of getting more leads. Also, consider writing contents that your audience will appreciate and may find interesting.

Engage with your audience

Engaging with your audiences on a regular basis will help you create a great impression among your potential leads. By interacting with your audience, you will build a lasting relationship that could eventually result to more leads and sales.

Don’t wait for leads, look for them

In some cases, people use social networking sites to search for products or services they need. This is especially true for B2B, where a business may require the services of other company. In search for the best candidate, they use their social media connections and ask around.

Feel free to check on groups and communities from time to time and use certain keywords to find anyone who might be interested in your products or services.

Advertise on social media

Social media could help you reach lots of potential leads. Take advantage of Facebook’s Promoted Post feature. Use this to advertise your posts and watch as it drives traffic to your site, which could lead to conversions.

Regular advertising may also be of helpful. If you have a special offer that is ongoing, feel free to advertise it through social media.

 

 

 

 

 

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Marketing Your Business On LinkedIn

 

 

 

 

 

 

LinkedIn is a very prominent social media platform for B2B and B2C marketing. Here are some unique features to utilize on LinkedIn in order to successfully market your business.

1. Company Pages

LinkedIn is a very intelligent network in that it monitors other social sites and uses features from them that will benefit its users. Company Pages for example, let LinkedIn members follow a company, then share and recommend their products and services and directly connect with business employees in their network.

A Company Page lets you use hot links to highlight products and services that link back to landing pages. You can also add in pictures and videos within the product and services section of the page. The page acts like an online brochure, and you can even offer special discounts to followers.

In order to grow your marketing reach, you should promote your Company Page by adding a button on your website and email. Company Pages are easy to set up and maintain, so take advantage of them.

2. SME Groups

LinkedIn now has over 1 million groups. These groups are becoming the most used feature on the site. However, smaller companies that are not well known may not be able to get many users to join a group they’ve created on LinkedIn.

So, the best way to market by using Groups is to begin a Subject Matter Expert (SME) group. In a group like this, you can post discussions about the latest and upcoming trends in your industry, and invite other experts to join and post their comments. Try not to post news releases from your own company in these types of groups.

Position your company to be subject matter experts and your brand will grow in the industry it represents.

3. Group Discussions

Many marketers on LinkedIn will join a group of fellow business partners and end up posting only to that group. While it is important to interact with your peers, it is important in marketing to interact with potential consumers.

Try joining groups that your customers belong to. Join the groups that you feel could be the most relevant to your company. Don’t immediately begin posting about your company’s products and services, but rather offer insight and become a group member who people can go to if they’re interested in the services you offer.

4. The Status Bar

The LinkedIn Status Bar feature is helpful in notifying the network about company news, events and blog posts. In 140 characters, the update on your Status Bar can be updated to Twitter at the same time. Any person in your network can view your posts on the Status Bar and share, like or comment on them.

5. Answers

With the LinkedIn Answers feature, you can ask a question and promote that question within your network. You can even email a link to that question. Pose questions that let you market your business in a subtle way and it will help increase your network reach.

This feature lets you respond and comment to your own question, and interact and communicate with those who answer privately.

It is very valuable to learn the features of LinkedIn, as the site can be a great marketing tool for almost any business. Utilize these features on your LinkedIn account today and boost your social media success.

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Marketing Your Business On LinkedIn

morethanmarketing

 

 

 

 

 

LinkedIn is a very prominent social media platform for B2B and B2C marketing. Here are some unique features to utilize on LinkedIn in order to successfully market your business.

1. Company Pages

LinkedIn is a very intelligent network in that it monitors other social sites and uses features from them that will benefit its users. Company Pages for example, let LinkedIn members follow a company, then share and recommend their products and services and directly connect with business employees in their network.

A Company Page lets you use hot links to highlight products and services that link back to landing pages. You can also add in pictures and videos within the product and services section of the page. The page acts like an online brochure, and you can even offer special discounts to followers.

In order to grow your marketing reach, you should promote your Company Page by adding a button on your website and email. Company Pages are easy to set up and maintain, so take advantage of them.

2. SME Groups

LinkedIn now has over 1 million groups. These groups are becoming the most used feature on the site. However, smaller companies that are not well known may not be able to get many users to join a group they’ve created on LinkedIn.

So, the best way to market by using Groups is to begin a Subject Matter Expert (SME) group. In a group like this, you can post discussions about the latest and upcoming trends in your industry, and invite other experts to join and post their comments. Try not to post news releases from your own company in these types of groups.

Position your company to be subject matter experts and your brand will grow in the industry it represents.

3. Group Discussions

Many marketers on LinkedIn will join a group of fellow business partners and end up posting only to that group. While it is important to interact with your peers, it is important in marketing to interact with potential consumers.

Try joining groups that your customers belong to. Join the groups that you feel could be the most relevant to your company. Don’t immediately begin posting about your company’s products and services, but rather offer insight and become a group member who people can go to if they’re interested in the services you offer.

4. The Status Bar

The LinkedIn Status Bar feature is helpful in notifying the network about company news, events and blog posts. In 140 characters, the update on your Status Bar can be updated to Twitter at the same time. Any person in your network can view your posts on the Status Bar and share, like or comment on them.

5. Answers

With the LinkedIn Answers feature, you can ask a question and promote that question within your network. You can even email a link to that question. Pose questions that let you market your business in a subtle way and it will help increase your network reach.

This feature lets you respond and comment to your own question, and interact and communicate with those who answer privately.

It is very valuable to learn the features of LinkedIn, as the site can be a great marketing tool for almost any business. Utilize these features on your LinkedIn account today and boost your social media success.

 

 

 

 

 

 

 

 

 

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