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Blogging Benefits that Will Change Your Business Forever

Blogging Benefits that Will Change Your Business Forever

In the early days of the internet, blogging was one of the most popular ways to share information and connect with others. Today, social media has taken over as the primary platform for online communication, and many people have questioned whether blogging is still relevant.

While it is true that social media has eclipsed blogging in terms of popularity, it is still a powerful tool that can help you reach your goals.

If you’re thinking it might be time to start blogging, but you’re not sure if it’s worth the time and effort, then we urge you to keep reading. Here are 6 blogging benefits that will change your business forever.

Boost search engine optimization

SEO is extremely important for any business operating on the web. Every time you write a blog post, more pages from your domain become indexed in search engines. This gives you another opportunity to be found by people.

Search engines don’t want to send users to abandoned websites with outdated content. By regularly publishing contents to your website, you stand a better chance of being found by your target audience.

Drive traffic to your website

Blogging is an inexpensive way to attract more potential customers and drive traffic to your website. Studies suggest that companies who blog get 67% more leads as compared to those who don’t. In order to do that, you first need to know your target audience and create contents that will be of value to them.

Position your brand as an industry leader

Blogging is especially beneficial for small businesses looking to gain credibility. Majority of people go online to because they want information. By providing fresh, valuable information in your blog posts, you can build trust and clout within your industry. Over time, people will come to you for informative, helpful content and will be seen as an industry leader.

Convert traffic into customers

Now that you have captured the attention of your target audience, you want them to keep coming back to your site. To do that, you need to provide them with fresh, interesting and informative content on a regular basis. Once you have built an audience of loyal and trusting readers, it will be a lot easier to sell to them. In fact, studies show that 67% of American buyers have made a purchase based on blog posts.

Building your personal brand

Blogs are a great way to share your thoughts and ideas with the world. You can blog about anything, from your personal life to your professional journey. And unlike social media, blogs allow you to control the narrative. You can decide what information you want to share, and how you want to share it. As a result, blogs can be a powerful tool for building your personal brand. In addition, blogs can help you to connect with like-minded people and create a sense of community.

Differentiate your brand from the competition

Blogs are a powerful tool that can help businesses to differentiate their brands from the competition. This is essential in business; it’s what sets you apart from the competition and drives customers to your door. When used effectively, blogs can provide insights into your company culture, values and vision. They can also be used to share news and announcements, showcase customer testimonials, and promote special offers.

In addition, a blog can help humanize your brand, making it more relatable and approachable. By sharing the story of your brand, you can connect with potential customers on a personal level and build trust. So if you’re looking to differentiate your brand from the competition, consider starting a blog. It could just be the thing that sets you apart and helps you attract more business.

Final thoughts

A blog can be a powerful asset for your business. It can help you drive traffic to your site, position yourself as an industry leader, and convert traffic into customers. If you need help starting a business blog, we’re here to help. We’ll work with you to create content that is relevant to your target audience and helps you achieve your marketing goals. Schedule a free consultation today to get started.

Blogging Benefits that Will Change Your Business Forever

Blogging Benefits that Will Change Your Business ForeverBlogging Benefits that Will Change Your Business Forever

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How to find topics for articles and social media posts in 2021

Blog Topics for 2021

This blog talks about how to find content to discuss in social media as well as your blog posts as a way to increase patient engagement and to build credibility in your field, as well as how to really build that search engine optimization on your website. So there recently, just last week, there was a Google algorithm update. If you follow anybody who talks about SEO, they are talking about this update and about the volatility that a lot of industries saw especially healthcare. But I think the biggest thing that this volatility comes down to is that Google wants to show individuals the best content for whatever search they’re looking for. So Google’s algorithm updates are continually trying to weed out the websites that are following bad SEO practices, and that haven’t taken the time to update their website to make sure that it’s fulfilling all of the most recent and up-to-date SEO protocols.

I wouldn’t worry so much about this algorithm update. Another one is going to happen again. Everything that you change now might change again. So instead of focusing on the minute details, as long as you have proper SEO in the back-end structure of your website, and for that, please feel free to reach out, we can run a couple of reports for you, make sure that that is all set up correctly. But instead of really focusing on that and worrying about that, worry about the content that you’re putting out there, and that you’re putting together. So I had a great call today with a new prospect, and he runs a few websites that put out exceptional articles, interviews, information for his clients, and really his goal is to empower them to be able to make informed decisions. And that is the whole goal of his website, however, we recommend any website, any service-based website, or even product-based website, seeks to fulfill the same goal and the same mission.

This individual and I were talking about different ways that he currently is finding his blog topics, and he brought up one place that we actually haven’t really mentioned or dived into in the past. So we’ve talked about doing Google searches and we’ve talked about doing, taking notes when you are speaking with prospects or speaking with some of your clients and some of your patients about what those general questions are that they’re always asking and always looking for answers for it, but he gave a great idea to look at Facebook groups. And he said that he is a part of numerous Facebook groups within this niche part of healthcare that he is a part of, and he pays attention to the topics and the discussions and the questions that are happening there, and his assumption is if somebody or multiple people are asking the same question in multiple ways, that that information is not easily accessible on Google. It’s not easily accessible online, on the sources for information where these people are used to going. So what this individual does is he finds the expert that talks about that specific question, and he reaches out to them and does an interview on his website about that topic.

He then follows our process that we’ve talked about a lot, where you transcribe the video, do a quick edit, make sure that it does have the headers, things that increase readability such as bullet points, bold words, italics, and then he publishes it and make sure that the video is embedded of the interview as well. Then he goes ahead and shares that interview, that article on to social media, he shares it in his newsletter and post it other places online as well. And so this is just such a great strategy, and such a great way to find topics to discuss. So the first step here is diving into Facebook and finding groups that people are part of, where your target market is. So if you focus on, oh goodness, family care, for example, you might be able to find different groups that have mothers in them, or that talk about exercise for children or diets for children, maybe it’s picky eaters. And so you dive into these groups and you see what topics people are talking about, and you’re going to find at some points in time, everybody is asking the same questions. So take that as your opportunity to jump on and to answer the questions for them.

These individuals will be forever grateful that you have provided them with the information, and it helps build that know, like and trust factor if you continually do this over and over again. So let’s say there are no groups on Facebook where people are asking these questions, you can always jump on over to LinkedIn and join groups, or one of my personal favorites and one that we’ve talked about in the past, is jumping over to Quora and seeing what questions people are asking, and then also you can get some ideas for the answers by looking at the discussions of the comments back and the people answering these questions. One of the things that we enjoy seeing frequently is when you answer a question a little bit differently than anyone else has answered it, let’s say there is a common mindset about one specific procedure that you offer, a service that you offer. Maybe take a little bit different stance, as long as it’s still truthful and you’re not making any health claims or health assumptions, you can answer it, however, your training really aligns.

You don’t have to follow the mold that everybody else has had. And the reason why we do this is because that helps you set apart. And Google actually through its algorithm can recognize when people are creating new fresh content or when they’re just regurgitating what somebody else is saying. So today, I want your biggest takeaway to be that you can rely on other people and you can rely on your target market to come up with topics for you to discuss. By doing this, I believe that you will get ahead of the curve when you look at Google Trends with keywords, and that you are best positioning yourself not only to withstand future Google updates, but also to truly connect with your target market and potential clients, potential patients online. So if you have got any questions about how to best write the blog post or a process that you can put into place to make sure you are always staying ahead of these trends and finding the topics that are going to relate to your target market, please feel free to reach out. Head on over to socialspeaknetwork.com, click that free consultation button, and of course, be sure to subscribe to our channel. Thank you.

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Reasons Why Your Business Should Be Writing a Blog

A lot of business owners say they’re too busy managing their business that they don’t have time to write blogs. Others put off blogging because they think it’s just a waste of their time and effort. What they fail to realize is that blogging is a great tool that can provide a wide range of benefits for their business. This is especially beneficial for small businesses.

If your business doesn’t already have a blog, we encourage you to create one today. Here are 4 reasons why your business should be writing a blog. Hopefully, these benefits would encourage you to start a blog for your business.

Establish your business as an industry leader

Blogging allows you to share your expertise. Here, you can post how-to articles, tutorials, trends, industry news, your thoughts or opinion about relevant topics and more. If you run out of ideas to write about, we suggest that you listen to questions customers and prospects usually ask, and answer them in your blog. By providing them with helpful information, people will eventually look to you as a reliable source for information in your industry.

Let your brand’s personality shine.

Blogging gives you a chance to reach potential and existing customers. Through this platform, you can share your business’ story, provide more information about your products and services, as well as future events. Every post you publish helps increase brand awareness and provides more insight into your company. Through this platform, you can show people what your business is all about.

Drive traffic to your website

Writing blogs is one of the most effective ways to attract prospective customers and bring traffic to your website. Most people go online when looking for answers or when they want to learn more about certain topics. If you can provide them with content that are interesting, informative and unique, they’ll keep coming back to your website. Once you gain the trust of your target audience, it would be easier for you to turn them into paying customers.

Boost search engine optimization

Blogging is an effective way to improve your site’s SEO –if you do it right, that is. When people research about specific topics, most of them would only visit websites on the first page of search engines. Some would only check out the first 3 sites.

Search engines like Google reward websites that produce great content. By taking time to create good quality content and publishing one on a regular basis, your website is likely to rank on search engines. But if you write poor quality content or just copy someone else’s blog posts, Google will penalize you by placing your site on the last page.

With all the benefits listed above, now is the best time to start a blog for your business. If you need help writing them, please contact BIMS today. We can help you create blog posts that are informative, unique and relevant to your business.

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