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Tips to Get More Email Subscribers

emailmarketing While everyone is focusing on building a strong social media presence, others tend to forget about the importance of email.

Your email list plays a big role in your marketing campaign. It can help you build relationships with your target audience, generate buzz about your business and attract new customers. That said, it makes sense to continuously grow your email contacts.

Interested to grow your email list and grow your subscribers? Then you came to the right place. In this blog post, we’ll be sharing with you some effective strategies on how to get more email subscribers. Follow the tips below to get your first 1,000 subscribers.

Place a subscription box on every page of your website

Most website owners think that people would first access the home page before navigating through the site. But that’s not always the case. They may check your products, scroll through the “about us” section or any other page on your site. In order to get people to subscribe to your newsletters, make sure your sign up box is a prominent feature of your website. The more visible it is, the more subscribers you’ll get.

Content is king

You won’t have a hard time getting people to sign up for email updates if you have great content on your site. As a marketer, it is your responsibility to constantly supply your readers with fresh, relevant and informative content.

Offer an incentive

People love receiving free stuff. If you can give them something like a free trial of one of your products, a free ebook with useful information or access to an exclusive video, you’ll make an impact to your target audience. When done correctly, it can help you build a relationship with your audience and grow your email list.

Your offer should be interesting enough to your ideal customers. Find out more about your target audience and know what’s keeping them up until 3:00 am.

Run a contest

Social media contests are one of the most effective ways to get email addresses from folks who want to hear from you. You are free to hold whatever contest and on any social media channel you want. But since majority of the adult population has a Facebook account, you might want to start there. Also, ask people to enter their email address in order to participate.

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Reasons Why You Should Use Infographics in Your Content Marketing

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Living in the digital world, there seems to be a surplus of information on the web. On average, we create 1.5 billion pieces of content, 2 million videos and 140 million tweets every day. The web is cluttered and the competition is tough.

If you are a digital marketer or a business owner, it is very easy for your content to get lost in the jungle, making it extremely difficult for your target audience to find you. If you want to break through the clutter and capture the attention of your target audience, you’ll have to create contents that are memorable, attractive and of high quality.

Here are some of the reasons why you should include infographics in your content marketing.

Easier to process

Visual content is a great way to make your content stand out online. This is because our brain processes visual content 60,000 times faster as compared to the time it takes to decode written contents. Plus, people are more likely to retain information that is presented in infographics.

Attention-grabbing

Humans are visual creatures. We are easily attracted to visual contents, facts and stats. Infographics presents a lot of contents, and these facts are attention-grabbing. In fact, views can jump up by as much as 48% if contents include photos and videos.

By combining well-written texts with visual elements, it can be a powerful tool that will help your content cut through the noise and into the brains of your target audience.

Positions you as an expert

Infographics are often presented in charts, graphs and tables to present the content in an easily understandable manner. A great deal of research has to be done before compiling the information into a one-page document. This highlights how knowledgeable the creator is in this particular niche.

By publishing useful and relevant infographics that educate and offer value to your target audience, it positions you as an expert in your niche.

Increase brand awareness

Infographics should include relevant information about the creator like company logo, email address, and website URL. This helps brand your business, and if used properly, it can increase your traffic by at least 12%.

 

 

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