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Tips for Connecting with Industry Influencers on Social Media

BimsBlog 2.3.15Whether you’re running a small business or a big brand, you can reap great benefits when a highly influential person talks about your business. It can help you drive traffic to your site, increase your SEO and build your online social standing.

You need to be efficient with your time and even more effective with whom you choose to connect with. You want to be able to connect with industry influencers – people who have a success story, speak at conventions, widely published and well respected.

Here are a few tips for connecting with industry influencers on social media. Read on for a simple system you can immediately deploy.

Find your influencers

The first thing you need to do is to find your influencers. Industry influencers are industry experts and thought leaders that have a following that is similar to what you want to achieve. When looking at an influencer, take into account their search engine ranking, Klout score and number of followers.

Interact with them actively

Keep an eye out for influencers for chances to reach out. Interact with them through contents they are sharing. Feel free to ask a question if you think a particular point they’re making requires further explanation, show your appreciation for an article they have written or share their work through social media. Whatever you do, be genuine.

Nurture the relationship

Once you’ve engaged with an influencer, be sure to keep the lines of communication open and reach out to them once in a while. Take the initiative to strike up a conversation. Send them an email to let them know about a campaign you’re running or invite them to events you’re hosting. If you see you can provide assistance, do it. This can help grow your relationship and build trust with the influencer.

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Best Tools for Finding and Connecting with Influencers in Your Industry

BIMS_4.8.15

Social media marketing is one of the most effective methods of growing your brand. However, it goes beyond creating an account, posting occasional updates and special offers.

To make an impact to your target audience, you need a steady supply of quality content and get them in front of as many leads as possible. One way of doing this is by connecting with influencers in your industry. Even a single tweet from a well-known name in your industry could give you 1,000 visits as compared to the usual 100.

There are several tools you can use to find your desired influencer. Here are some of them.

Keyhole

This tracking tool helps identify influencers and content, especially related to events using a hashtag.

It develops that context by analyzing users who are engaging with your competition and gives you an idea as to who is leading in the conversations at industry events.

Klout

Klout is one of the most popular influencer discovery and engagement tools.

Just type in your desired keyword on the search bar and it will generate a list of top influencers. Here, you will notice a number adjacent to their profile image. This serve as their Klout score. The higher the score is, the more influential they are.

Follower Wonk

Follower Wonk is a strong Twitter analytics tool that can be used for several things. The key feature I recommend is the “Search Twitter bios”. All you have to do is to type in the keywords and it will give you a list of all the Twitter users with the specified keyword in their bios.

You can also track who is following you, analyze and sort followers and compare users by the number of followers they have. You can also add a location filter to find Twitter users within a specific region.

 

 

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