Social media marketing is one of the most effective methods of growing your brand. However, it goes beyond creating an account, posting occasional updates and special offers.
To make an impact to your target audience, you need a steady supply of quality content and get them in front of as many leads as possible. One way of doing this is by connecting with influencers in your industry. Even a single tweet from a well-known name in your industry could give you 1,000 visits as compared to the usual 100.
There are several tools you can use to find your desired influencer. Here are some of them.
This tracking tool helps identify influencers and content, especially related to events using a hashtag.
It develops that context by analyzing users who are engaging with your competition and gives you an idea as to who is leading in the conversations at industry events.
Klout is one of the most popular influencer discovery and engagement tools.
Just type in your desired keyword on the search bar and it will generate a list of top influencers. Here, you will notice a number adjacent to their profile image. This serve as their Klout score. The higher the score is, the more influential they are.
Follower Wonk is a strong Twitter analytics tool that can be used for several things. The key feature I recommend is the “Search Twitter bios”. All you have to do is to type in the keywords and it will give you a list of all the Twitter users with the specified keyword in their bios.
You can also track who is following you, analyze and sort followers and compare users by the number of followers they have. You can also add a location filter to find Twitter users within a specific region.