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4 Ways to Get Readers to Spend More Time on Your Blog

4-ways-to-get-readers-to-spend-more-time-on-your-blogA blog’s success greatly depends on its readers. Without readers, all those content you’ve created will go down the drain. The problem is that, modern internet user have short attention span.

More often than not, people will browse through your post for a few seconds. If you fail to give them what they want, their cursor will be heading to the back button and on to another site. You’ve worked hard creating those contents, but why isn’t anybody sticking around to read your posts?

Here are 4 ways to get your visitors to stay on your site longer.

Provide them with valuable content

Content remains the number one reason people visit your site. You need to provide readers with valuable content. This includes detailed information about your products, educational tools, industry news or updates.  This will give you an opportunity to share your knowledge with your prospects and will eventually help you build a loyal fan base.

Use subheadings

Most people will scan through a post and just pick out pieces of information they need. Make it easier for them by using subheadings with descriptive wordings. This way, it will be easier for them to find what they need and allow them to jump to the appropriate section if they wish.

Ensure fast loading time

Your site speed is also critical to its success. No matter how interesting and informative your contents are, people may not be interested to read them if your site takes too long to load. Remember, you only have a few seconds to convince people to hang around. A sluggish site will cause you to lose readers and subscribers. Don’t make people wait.

Make it visually appealing

People make snap judgements. In fact, it only takes less than a second for people to decide whether they like your site. You want to make sure you make a good first impression.

Aesthetics play an important role in first impressions. People like to look at pretty things. A visually appealing blog can attract attention, and may even convince them to stay for a little longer.

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Lead Generation Tips and Tricks

leadtrickstips

Every marketer’s goal is to generate new leads that will eventually turn into paying customers. Unfortunately, a huge percentage of marketers admit that their lead generation efforts are ineffective. In fact, studies suggest that about 80% of visitors who add items to their cart do not buy, and 70% of them will never return.

These lead generation tips will help improve your marketing campaign and hopefully attract more people to your business.

Keep building relationships

The best way to keep your sales pipeline well stocked is to keep building relationships with potential leads. Send them a link to a news article about an industry trend, share some helpful tips or offer some business intelligence.  These may seem like small things, but these little things may help keep you at the top of your prospect’s mind.

Blog consistently

You probably know that blogging is effective for generating leads? So how come it took you an entire month to write a new blog? If you are serious about increasing your web traffic, then try to write blogs as often as you can.

Persistence is key

A lot of people make the mistake of thinking that people will visit their website with a just a few clicks of a button. Unfortunately, that’s not how it works.

Block out an hour or two of your day and dedicate this time for lead generation activities only. That means no checking of emails, texting or playing games. Pick up the phone and talk to your prospects. It doesn’t matter if they have turned you down before, just keep trying. Remember, persistence is what sets successful marketers apart from the unsuccessful ones.

Call-to-action

Visitors need clear instructions on what to do when they arrive on your website. Do you want a subscription to your channel or page? Their contact information? A site visit? Then let them know. Sometimes, all you need to do is ask.

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Resources for Bloggers Who Don’t Know What to Write About

There’s nothing more frustrating than a writer’s block. You stare at your screen and the cursor just taunts at you maniacally. For those times of desperation, content creators are in need of a more forthright solution.

If you are struggling to come up with new articles for your blog and keep your audience engaged, here is a list of some of the most tried and tested resources that you can turn to when word drought sets in.

Yahoo Answers

Yahoo Answers is probably one of the most underrated resources for blog topic generation. This site mostly serves a resource for people who are in search for answers. Creating contents that responds to the challenges that these people are facing will not only boost your credibility, you are also guaranteed that people will return to your site the next time they are looking for an answer.

Google trends

There’s no better way of generating a blog topic idea than using phrases and keywords that are performing well in terms of search volume. Those are the topics that you want to write about, and Google trends can help you bring those topics to light.
The Top Searches option allows users to view the top searches that Google conducted. These searches are sorted into different categories like Sports, Entertainment, Business etc. The Hot Searches option, on the other hand, gives you an opportunity to view the top searches by day.

Blog comments

Content writers fail to realize the importance of blog comments for generating a new entry for their blog. Believe it or not, your next blog entry lies in a small bit of reader feedback. That being said, we suggest going through your old blog posts, especially the most popular ones, and take time to read the comments.

Make a list of all the questions and suggestions that you see and feel free to use it as a resource the next time you find yourself staring at a blinking cursor.

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Solutions to Common Lead Generation Problems

Generating leads for your business is not an easy task. It requires a lot of work. If it would make you feel better, we’d want to let you know that there is a ton of other marketers who are also struggling with the same troubles.

In this article, we have rounded up some of the most common lead generation problems along with the solutions to help you get things rolling in the right direction. Read on and we’ll tell you more about it.

Low traffic

Your ability to produce a steady stream of traffic is important as it affects your ability to turn visitors into leads and leads into paying customers.

If your traffic is leveling off, then optimization is necessary. That being said, you might want to conduct keyword research. On-page SEO practices like the use of keywords in your title tags, headers, meta-description, links and URL will help you boost your search engine results ranking.

Unqualified leads

Producing tons of leads is great, but it’s the quality of incoming leads that will influence the success of your business.

The best way of addressing unqualified leads can only be summed up in 2 words: buyer personas. In order to capture the right leads, you first have to determine your target audience and capture their attention.

Tight budget

If you think lead generation is challenging, it could be even more challenging if you are working on a tight budget. When the money tree shrivels up, you should have a plan in place in order to sustain lead generation.

If you are focusing on traditional methods or PPC, we’re not surprised why you are sweating profusely. Well, we’re not insinuating that inbound marketing is free, but there are a lot of methods that you can use without sucking up your entire budget.

Lead generation doesn’t always have to be costly. This is especially true if you think smarter, not harder.

 

 

 

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