Leveraging the power of social media and content marketing could help increase your followers and customer base dramatically. So, it is important to understand the basics of social media marketing. From increasing your online presence to maximizing quality, abiding by these rules could help you build a foundation that will help stabilize your brand and increase your sales.
Rule of listening
Your success with content and social media marketing requires less talking and more listening. Know your target audience and join discussions so you’ll have a better idea of what they think. After this, you could create content that would capture their attention and spark conversations.
Rule of quality
Quality is more important the quantity. It is better to have at least 800 people who read, share and discuss about your content rather than having 8,000 people who would disappear after reading your content.
Rule of patience
It is impossible to achieve social media and content marketing overnight. If you are determined to introduce your business through social media, you’ll have to invest a lot of time and exert a lot of effort in order to see results.
Rule of compounding
If you publish high quality and interesting content on a regular basis, there is a greater chance that your audience and followers will share them in their own social networking accounts like Facebook, Twitter, LinkedIn and even their own blogs.
When people shares and talks about your content, this provides more entry points for search engines; thus, allowing your keywords to appear in search engines. These entry points could potentially grow into thousands of ways for people to find you online.
Rule of acknowledgement
Acknowledging people who reaches out to you online is important. Building relationship with your followers and audiences is one important aspect of your success. So, try to reach out to them as much as possible.
Rule of accessibility
Publishing a great content and then disappearing afterwards won’t do you any good. Instead, try to come up with high quality and interesting posts once in a while and don’t forget to take part in the conversation. Online readers could be fickle and they won’t even hesitate to jump to another site if you disappear for a week or so.