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Rules of Social Media Marketing

Leveraging the power of social media and content marketing could help increase your followers and customer base dramatically. So, it is important to understand the basics of social media marketing. From increasing your online presence to maximizing quality, abiding by these rules could help you build a foundation that will help stabilize your brand and increase your sales.

Rule of listening

Your success with content and social media marketing requires less talking and more listening. Know your target audience and join discussions so you’ll have a better idea of what they think. After this, you could create content that would capture their attention and spark conversations.

Rule of quality

Quality is more important the quantity. It is better to have at least 800 people who read, share and discuss about your content rather than having 8,000 people who would disappear after reading your content.

Rule of patience

It is impossible to achieve social media and content marketing overnight. If you are determined to introduce your business through social media, you’ll have to invest a lot of time and exert a lot of effort in order to see results.

Rule of compounding

If you publish high quality and interesting content on a regular basis, there is a greater chance that your audience and followers will share them in their own social networking accounts like Facebook, Twitter, LinkedIn and even their own blogs.

When people shares and talks about your content, this provides more entry points for search engines; thus, allowing your keywords to appear in search engines. These entry points could potentially grow into thousands of ways for people to find you online.

Rule of acknowledgement

Acknowledging people who reaches out to you online is important. Building relationship with your followers and audiences is one important aspect of your success. So, try to reach out to them as much as possible.

Rule of accessibility

Publishing a great content and then disappearing afterwards won’t do you any good. Instead, try to come up with high quality and interesting posts once in a while and don’t forget to take part in the conversation. Online readers could be fickle and they won’t even hesitate to jump to another site if you disappear for a week or so.

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Social Media Strategy in 8 Steps

When working in an industry like social media you can’t create strategies for the present. By the time you complete your marketing strategy, all the tools and networks you rely on will have changed. In order to be strategic and be ahead of your competitors, you have to look into the future. What trends are on the horizon for social media? What’s coming next that we need to prepare for? Here’s what we think:

Step 1: Build an Ark

Nobody should “own” social media strategy in your organization. Social impacts all corners of the company, and should be more like air (everywhere) than like water (you have to go get it). Thus, the first step in the process is to create a cross-functional team to help conceive and operate the rest of the strategy.

 

Step 2: Listen and Compare

It’s an old social media strategy chestnut by now, but “listen” is still good advice that’s often ignored. The reality is that your customers (and competitors) will give you a good guide to where and how you should be active in social media, if you broaden your social listening beyond your brand name.

 

Step 3: What’s the Point?

Yes, you can use social media to help accomplish several business objectives. Butthe best social media strategies are those that focus (at least initially) on a more narrow rationale for social. What do you primarily want to use social for? Awareness? Sales? Loyalty and retention? Pick one.

 

Step 4: Select Success Metrics

How are you going to determine whether this is actually making a difference in your business? What key measures will you use to evaluate social media strategy effectiveness? How will you transcend (hopefully) likes and engagement? Will you measure ROI?

 

Step 5: Analyze Your Audiences

With whom will you be interacting in social media? What are the demographic and psychographic characteristics of your current or prospective customers? How does that impact what you can and should attempt in social media?

 

Step 6: What’s Your One Thing?

Passion is the fuel of social media.

It doesn’t matter who you are, or what you sell, your product features and benefits aren’t enough to create a passion-worthy stir. How will your organization appeal to the heart of your audience, rather than the head? Disney isn’t about movies, it’s about magic. Apple isn’t about technology, it’s about innovation. What are you about?

 

Step 7: How Will You Be Human?

Social media is about people, not logos. 

The mechanics of social force companies to compete for attention versus your customers’ friends and family members. Thus, your company has to (at least to some degree) act like a person, not an entity. How will you do that?

 

Step 8: Create a Channel Plan

Only after you know why you’re active in social at all, and how you’ll measure social media strategy success should you turn your attention to the “how” of Facebook, Twitter, Tumblr and the rest. This channel plan should be distinct, in that you have a specific, defensible reason for participating in each.

 

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April Social Media Marketing Class

Picking your brand colors



How to work with the NEW Facebook Business Timelines and get an ROI on your Social Media!

April 4th 11am-2pm OR April 13th 9:30am-12:30pm 2012 Social Media Class flyer April

What you will learn:

Facebook-

  • How to utilize the new Facebook Business Timeline
  • How to create a Welcome tab
  • Engage with people that “Like” your page
  • Making your profile stand out
  • Implementing keywords in your Facebook business page

Twitter-

  • How to use # marketing with your tweets
  • How to utilize Hootsuite to interact with your followers
  • How to increase your followers by using Twellow

LinkedIn-

  • How to find groups and interact with them
  • Adding new connections
  • Implementing your keywords within your profile

When: April 4th 11am-2pm AND April 13th 9:30am-12:30pm

Where: Egg & I 80th and Sheridan

Cost:  $67

RSVP: Marketing@TheBIMSTeam.com 


Email us the class you are attending, Marketing@TheBIMSTeam.com

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Testimonials

Amber is a wizard with Social Media!  I was reluctant and slowly started building a facebook community over many months and now I actually enjoy it. The next step was creating strategies that supported my business–that was over my head. Amber turned my uneasiness into trust, safety and confidence.  She is knowledgeable, has great skill at putting me at ease when I feel overwhelmed, and she effectively implements my social media strategies that we developed.  She answers questions and offers great recommendations to further develop my business and helps me develop myself. I would never have believed I would have done a you tube video–much less two!  Wow, what growth, and a testament to Amber’s ability to create trust, ease and confidence with this fun and wacky world of Social Media! I would highly recommend Amber -Your Marketing Voice to anyone who is ready to take the plunge or expand your existing strategies.  With many thanks, Regina Sisco

“Since I have used Amber’s services to do my social media, the traffic to my website has increased by 30%
and is getting more attention than without her services! Thank you for helping me become more visible in the community online and offline. ”www.Places2Network.com

“As a small business owner, I know that it’s very important where to put your marketing dollars, and most importantly, who has your best interest and knows what they’re doing!  Amber with “Your Marketing Voice”, is well educated and passionate about social media, and she has brought a professionalism and an internet presence out there in cyberspace for me and has brought new customers to me with the Youtube videos, (which I highly recommend). In this new era, businesses need to stay consistent with the times, and your marketing voice can take you there!!!” Lisa Keyeswww.VisionsofNaturalHealth.com

“I started my own business knowing that social media was now a very important part of marketing my business, but did not have any idea where to start.  Amber has not only given me that starting point but all the points.  She is very passionate about social media and the businesses she serves.  I found her to be informative and conscientious.  She just has a flare for this business and brings that flare to your business.  Hire Amber and watch your business grow!” Ann Waller www.prepaidlegal.com/hub/awaller16

“I have had the opportunity to have Amber Montel teaching me  the process of internet social marketing.  She is teaching me how to navigate on all the network sites.  Before meeting  Amber I took a class from another person who I felt taught me nothing.  I was more lost after the class with that person and did nothing more with network media sites until now.    Amber is easy to work with and explain things more and she wants to make sure you understand how each site works to benefit your needs.  I have a long way to go, but I am feeling more confident now to proceed further.

If anyone is looking for a teacher in network marketing I strongly suggest calling Amber!” Betty Smith

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