Posts

5 Common AI Mistakes That Could Be Hurting Your Business (and How to Avoid Them)

AI is transforming how businesses create content, connect with customers, and save time.

But while AI is powerful, it’s not a magic solution. Many businesses unknowingly make mistakes that damage their brand, weaken customer trust, and limit results.

This blog highlights the most common AI mistakes small business owners make and how to fix them.

Why AI is a Game-Changer (If You Use It Right)

AI has opened doors that used to be reserved for big brands with big budgets. Today, even small businesses can use AI to brainstorm content ideas, write captions, create graphics, or analyze data in minutes. It helps save time, cut costs, and keep up with the fast pace of digital marketing.

But here’s the key: AI is only powerful if you use it correctly. When paired with a clear strategy and your unique voice, AI becomes a tool that amplifies your message and helps you connect with more people. 

Used carelessly, though, it can backfire, leading to bland content, lost trust, and wasted effort.

5 Common Mistakes Businesses Make with AI

1. Relying Too Much on AI (and Losing Your Voice)

Every brand has a personality. Maybe yours is playful, casual, or professional and polished. AI doesn’t automatically know that. If you take its raw output and publish it as-is, you risk sounding robotic, generic, and nothing like you. 

Over time, your unique voice, which makes customers choose you, gets watered down. And when all brands sound the same, customers stop paying attention.

Treat AI like an intern. It can draft, but you must add your experience, personality, and voice to make it yours.

2. Forgetting to Fact-Check

AI is smart, but it’s not always right. It can pull outdated stats, make up “facts,” or give you half-true information that sounds convincing. 

Many businesses copy-paste and hit publish without checking, which leads to misinformation. And here’s the thing: one wrong fact can make your audience question everything else you say.

Always double-check stats, dates, and claims before posting. Protect your credibility. It’s worth more than saving five minutes.

3. Skipping Strategy and Letting AI “Run the Show”

It’s tempting to ask AI, “What should I post today?” and let it decide. But when you rely on AI without a clear plan, your content ends up all over the place… random tips, scattered ideas, zero connection to your goals. That’s why some businesses feel like they’re posting a lot but seeing little to no results.

Start with your strategy. Define your goals, audience, and key messages first. Then use AI to support your plan, not replace it.

4. Ignoring Originality and Creativity

AI is built to mimic what’s already out there. If you only use it as-is, your posts may look like every other business using the same prompts. That makes it almost impossible to stand out. 

Your audience doesn’t just want polished content; they want fresh, authentic content.. They want your stories, your perspective, and your creativity. Without that, you’re just another echo in a crowded feed.

Use AI as a base, then add your own twist. For instance, you can share your origin story, behind-the-scenes, or lessons from your experience. That’s what makes your content memorable.

5. Chasing Quantity Over Quality

AI makes it easy to pump out endless blogs, emails, and captions. The problem? More doesn’t always mean better. 

If you flood your audience with generic posts, engagement drops. People stop paying attention because nothing feels valuable anymore. Quantity without quality doesn’t just waste time; it weakens your brand.

Focus on creating fewer, higher-quality posts. Prioritize content that’s useful, thoughtful, and engaging, even if that means posting less often.

Use AI to Support Your Business, Not Sabotage It

AI can be one of the most powerful tools for small businesses. It saves time, helps spark ideas, and makes it easier to stay consistent with content. But as we’ve seen, using it carelessly can do more harm than good. 

The good news? With the right strategy, AI has the potential to take your business further than ever before. The key is balance. Let AI handle the heavy lifting, but make sure your unique personality, expertise, and goals always take center stage.

Ready to build a marketing strategy that uses AI the right way? Schedule a free consultation with us today, and let’s create content that works for you, not against you.

5 Common AI Mistakes That Could Be Hurting Your Business (and How to Avoid Them)

5 Common AI Mistakes That Could Be Hurting Your Business (and How to Avoid Them)5 Common AI Mistakes That Could Be Hurting Your Business (and How to Avoid Them)

Facebook Jail: How to Protect Your Brand (and Avoid Costly Mistakes)

Imagine waking up to find your Facebook account frozen… Your ads are paused, your posts blocked, and your customers are unable to reach you. This isn’t a hypothetical nightmare. It’s called Facebook Jail, and it’s a real threat to businesses like yours.

Over 200 million businesses use Facebook tools to reach customers, launch ads, and drive sales. But one wrong move could land you in Facebook Jail, derailing your hard-earned progress. 

Let’s break down what this means, how to avoid it, and what to do if it happens to you.

What is Facebook Jail? (And Why It’s Worse Than You Think)

Facebook Jail is a term used to describe when Facebook temporarily or permanently restricts an account due to violations of its community standards. 

These restrictions could mean: 

  • Being blocked from posting, commenting, or running ads.
  • Losing access to your page or ad account for days, weeks, or even permanently.

The duration of these limitations varies, ranging from a few hours to 30 days, depending on the nature of the violation. In rare cases, Facebook may deactivate an account if the violations are serious or repeated.

Why does this happen? Facebook’s algorithms and moderators enforce strict Community Standards and Advertising Policies. Violations—even accidental ones—can trigger restrictions. While Facebook isn’t “out to get you,” automated systems don’t distinguish between honest mistakes and intentional rule-breaking.

How Does It Affect Your Business?

For a business or personal brand, getting your account restricted can cause real problems:

  • Lower Engagement: Restrictions limit your ability to interact with your audience, reducing visibility and engagement.
  • Damaged Reputation: Customers may question the credibility of a business that appears inactive or restricted on social media.
  • Lost Sales: For businesses that rely on Facebook for sales and marketing, downtime can translate to lost revenue.
  • Operational Challenges: Inability to access your account can disrupt communication and customer service efforts.

Common Reasons Businesses End Up in Facebook Jail

There are a few common reasons why accounts get restricted. Here are some of them.

Excessive Posting or Spamming

Sharing the same content repeatedly or posting too frequently in a short period can be flagged as spam.​

Inappropriate Content 

Posting material that includes hate speech, nudity, or other offensive content violates Facebook’s community standards.​

Overuse of Automation Tools 

Bots that auto-comment, auto-like, or blast DMs can get flagged as spam.

Plagiarized Content 

Sharing content that isn’t original or properly credited may violate community standards.

Customer Reports 

If multiple users report your posts as “offensive” or “spam,” Facebook may act before investigating.

Unpaid Ad Bill

Missed payments for ads? Facebook may freeze your account until you settle your bill.

Best Practices to Avoid Facebook Jail

Here are some best practices to protect your account: 

  • Understand Facebook’s Community Standards: Familiarize yourself with the platform’s rules to ensure compliance in all your activities.
  • Create Original Content: Focus on producing unique and engaging content tailored to your audience.
  • Slow Down & Act Human: Post consistently but sparingly. Avoid overwhelming your audience by spacing out your posts and interactions.
  • Monitor Account Activity: Regularly review your account for any unusual activity and address issues promptly.
  • Separate Personal and Business Accounts: Maintain separate accounts to reduce the risk of cross-violations affecting your business presence.​

Steps to Take If You’re in Facebook Jail

I’m in Facebook Jail! What now? Don’t panic!

Here are some steps you can take if your account gets restricted. 

  1. Identify the Cause
    Review any notifications from Facebook. This will help you understand the reason for the restriction.
  2. Delete Flagged Content
    Remove posts or comments that broke rules.
  3. Appeal the Decision
    Use Facebook’s appeal process to contest the restriction if you believe it was a mistake.
  4. Pivot Temporarily
    Use email or other social media platforms to stay connected with your audience until your account is restored.
  5. Prevent Repeat Offenses
    Create a compliance checklist for future posts.

Final Thoughts

Facebook Jail is scary, but it’s avoidable. By following the simple steps above—learning the rules, posting thoughtfully, and monitoring your account—you can protect your business and personal brand from unnecessary restrictions.

Remember: Facebook wants you to succeed (they make money when you do!). Stay informed, stay authentic, and keep connecting with your audience the right way.

Facebook Jail: How to Protect Your Brand (and Avoid Costly Mistakes)

Facebook Jail: How to Protect Your Brand (and Avoid Costly Mistakes)Facebook Jail: How to Protect Your Brand (and Avoid Costly Mistakes)

Jeri Morgan Code Blue Computing

A little more about Jeri

Jeri Morgan is the driving force behind Code Blue Computing, a Denver based I.T. Company that specializes in supporting businesses ranging in size from a one person home-based business to a brick and mortar with 30 employees.  Mom to 7-Year-old twins Zoe and Zachary, Jeri worked for over 20 years in Corporate America before starting her own company.  She enjoys creating a life that includes being a successful business owner and a Mom.

Code Blue Computing was founded by Jeri and her husband Bill in 2010.  They have a passion for supporting business owners. They have clients throughout the United States and enjoy providing Remote Technical Support, Education, Training, and Cyber Security Protection Services.  Her company was named the Best Small Business by the City of Thornton, Colorado in 2012 as well as the Emerging Business of the Year by the Broomfield Chamber of Commerce in 2014.  She has been featured in the Crave Denver City Guides, The Denver Post, and on Colorado’s Best television show in Denver.

Jeri resides in North Denver with her husband Bill, and their children Zoe and Zachary.

Jeri Morgan  |  President
Code Blue Computing
720-746-9763
jeri@codebluecomputing.com
http://codebluecomputing.com

 

4-keys-to-growing-your-small-businessEvery business is different, yet all have common goals – to grow and expand their business. The problem is, a lot of business owners them give up even before they reach goal. As an entrepreneur, you need to understand that growth is a long-term, ongoing and always evolving process.

You can be highly successful in your business if you live by these simple ideologies.

Look for new ways to wow your customers

As we welcome the New Year, you should take this opportunity to think of what you can do to impress your customers. Think about the different ways you can really delight, thrill and surprise your customers. Take the time to think of new ways to wow your customers.

Delegate some daily responsibilities

According to studies, 70% of small business owners prefer to do everything on their own. You need to understand, though, that running a small business is no small task. If you try to do everything on your own, you may find yourself swamped with work, stressed and exhausted. Worse, you may be missing out on a lot of business opportunities and time with your family.

As your business grows, you need to start letting go of day-to-day responsibilities and delegate some of these tasks to your team. This way, you can focus on tasks that have the biggest impact on the growth of your business.

Create high quality products

In today’s highly competitive business environment, the only way to thrive and survive is to attain and retain customer satisfaction. To do that, you should consistently deliver high quality products and services to your customers.

In the business world, quality is everything. Customers will continue to buy from you if you deliver quality products. If you do not, they will quickly look for alternatives.

Professional development

We live in a world that is quickly changing. None of us can afford to be stagnant in our knowledge. Regardless of the industry you’re in, make a commitment to continue learning and growing. Knowing the latest trends will help your business stay relevant and stay on top of these changes. Remember, learning is essential to stay on top of things.

The key to your future can be found in ongoing commitment to learning. After all, where you are today is a reflection of the skills and education that got you there.

Stuck for ideas on how to optimize your tweets? Here are 5 ideas for things to tweet about on a regular basis:

  1. Share things that are behind the scenes of your business. Tweet photos that provide access to things your customers can’t get or see in other ways.  That will build incentive for fans to follow you on Twitter.
  2. If there is any positive news about your business or even your industry – share it! That is absolutely something to tweet about. A good mention about your industry reflects well on you, and if it is about your company in particular that is even better.
  3. Tweet tips!  For example, you could start hash – tagging #TuesdayTweetTips in which every Tuesday you would share a helpful hint that goes along with your product or service. If you own a brewery, tweet tips on which beers compliment which burgers.
  4. Post questions that clearly urge people to respond. This way you can interact with the tweets that are responses to your questions. Once you have created some dialogue, you can post a tweet with a link to your company blog that holds the correct answers.
  5. Tweet a secret word or code that is only available to your Twitter followers.  When customers use the secret code, they receive a discount.

As you know, a tweet can be a powerful tool for boosting your online presence – you just have to make sure you are using it right!

Most small businesses feel a sense of urgency to get onto social media because of the tidal wave big brands have made on all social media platforms. Focus on your social media goals. Whatever they are, the bottom line should be to build relationships and grow customer trust. That means that social media is not the place to display your promotional copy. Get rid of anything remotely resembling a “BUY ME” button. Social media is about social engagement. Think of yourself in a social situation – do you spend the entire time talking about yourself? Hopefully the answer is no. This type of etiquette applies to social media as well. Just as you would in a social environment, strive to be interesting on social media. Post content that gives your followers or friends something to react too. If someone were to walk up to you and give you a compliment or ask you a question, you would never just ignore it. You would acknowledge it with a “thank you” or a reply. The same thing should be done on your social media platforms.

You are a small business. Your budget is probably much smaller than that of Starbucks. Inevitably, your social media strategy will be different than those big brands – that is okay! You don’t have to keep up with Pepsi. If you do not have the budget to giveaway the latest IPad – don’t do it. Offer a prize your company can handle such as a service, discount, or small product.  This also means that the participants in your giveaway are likely to be interested in your company, and not just in it for the free Ipad.

You have probably already picked up on the fact that there is no physical cost to join social media.  As a small business, marketing without fees probably sounds like the best kind.  But don’t be fooled – social media marketing is anything but free. Doing it right requires serious man-hours. The commitment to social media is unrelenting and endless. Engaging with followers and sharing valuable content is a full time job.

As a small business, you do not need to be present on every social media account. If you use Facebook over Google +, it does not mean you are a social media failure. The biggest error you could make is to have a Google + account that is completely neglected and shows inconsistent activity. It is better to have one or two active and up to date social media accounts than have five accounts that are not receiving adequate time and management.

Small businesses tend to make these mistakes, which can do serious harm to their social media success. Make sure your business gets it right!