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Mompreneur Interview with Jeri Morgan

Jeri Morgan Code Blue Computing

A little more about Jeri

Jeri Morgan is the driving force behind Code Blue Computing, a Denver based I.T. Company that specializes in supporting businesses ranging in size from a one person home-based business to a brick and mortar with 30 employees.  Mom to 7-Year-old twins Zoe and Zachary, Jeri worked for over 20 years in Corporate America before starting her own company.  She enjoys creating a life that includes being a successful business owner and a Mom.

Code Blue Computing was founded by Jeri and her husband Bill in 2010.  They have a passion for supporting business owners. They have clients throughout the United States and enjoy providing Remote Technical Support, Education, Training, and Cyber Security Protection Services.  Her company was named the Best Small Business by the City of Thornton, Colorado in 2012 as well as the Emerging Business of the Year by the Broomfield Chamber of Commerce in 2014.  She has been featured in the Crave Denver City Guides, The Denver Post, and on Colorado’s Best television show in Denver.

Jeri resides in North Denver with her husband Bill, and their children Zoe and Zachary.

Jeri Morgan  |  President
Code Blue Computing
720-746-9763
jeri@codebluecomputing.com
http://codebluecomputing.com

 

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4 Keys to Growing Your Small Business

4-keys-to-growing-your-small-businessEvery business is different, yet all have common goals – to grow and expand their business. The problem is, a lot of business owners them give up even before they reach goal. As an entrepreneur, you need to understand that growth is a long-term, ongoing and always evolving process.

You can be highly successful in your business if you live by these simple ideologies.

Look for new ways to wow your customers

As we welcome the New Year, you should take this opportunity to think of what you can do to impress your customers. Think about the different ways you can really delight, thrill and surprise your customers. Take the time to think of new ways to wow your customers.

Delegate some daily responsibilities

According to studies, 70% of small business owners prefer to do everything on their own. You need to understand, though, that running a small business is no small task. If you try to do everything on your own, you may find yourself swamped with work, stressed and exhausted. Worse, you may be missing out on a lot of business opportunities and time with your family.

As your business grows, you need to start letting go of day-to-day responsibilities and delegate some of these tasks to your team. This way, you can focus on tasks that have the biggest impact on the growth of your business.

Create high quality products

In today’s highly competitive business environment, the only way to thrive and survive is to attain and retain customer satisfaction. To do that, you should consistently deliver high quality products and services to your customers.

In the business world, quality is everything. Customers will continue to buy from you if you deliver quality products. If you do not, they will quickly look for alternatives.

Professional development

We live in a world that is quickly changing. None of us can afford to be stagnant in our knowledge. Regardless of the industry you’re in, make a commitment to continue learning and growing. Knowing the latest trends will help your business stay relevant and stay on top of these changes. Remember, learning is essential to stay on top of things.

The key to your future can be found in ongoing commitment to learning. After all, where you are today is a reflection of the skills and education that got you there.

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5 Tweet Ideas For Small Business

Stuck for ideas on how to optimize your tweets? Here are 5 ideas for things to tweet about on a regular basis:

  1. Share things that are behind the scenes of your business. Tweet photos that provide access to things your customers can’t get or see in other ways.  That will build incentive for fans to follow you on Twitter.
  2. If there is any positive news about your business or even your industry – share it! That is absolutely something to tweet about. A good mention about your industry reflects well on you, and if it is about your company in particular that is even better.
  3. Tweet tips!  For example, you could start hash – tagging #TuesdayTweetTips in which every Tuesday you would share a helpful hint that goes along with your product or service. If you own a brewery, tweet tips on which beers compliment which burgers.
  4. Post questions that clearly urge people to respond. This way you can interact with the tweets that are responses to your questions. Once you have created some dialogue, you can post a tweet with a link to your company blog that holds the correct answers.
  5. Tweet a secret word or code that is only available to your Twitter followers.  When customers use the secret code, they receive a discount.

As you know, a tweet can be a powerful tool for boosting your online presence – you just have to make sure you are using it right!

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Small Businesses on Social Media: Get It Right

Most small businesses feel a sense of urgency to get onto social media because of the tidal wave big brands have made on all social media platforms. Focus on your social media goals. Whatever they are, the bottom line should be to build relationships and grow customer trust. That means that social media is not the place to display your promotional copy. Get rid of anything remotely resembling a “BUY ME” button. Social media is about social engagement. Think of yourself in a social situation – do you spend the entire time talking about yourself? Hopefully the answer is no. This type of etiquette applies to social media as well. Just as you would in a social environment, strive to be interesting on social media. Post content that gives your followers or friends something to react too. If someone were to walk up to you and give you a compliment or ask you a question, you would never just ignore it. You would acknowledge it with a “thank you” or a reply. The same thing should be done on your social media platforms.

You are a small business. Your budget is probably much smaller than that of Starbucks. Inevitably, your social media strategy will be different than those big brands – that is okay! You don’t have to keep up with Pepsi. If you do not have the budget to giveaway the latest IPad – don’t do it. Offer a prize your company can handle such as a service, discount, or small product.  This also means that the participants in your giveaway are likely to be interested in your company, and not just in it for the free Ipad.

You have probably already picked up on the fact that there is no physical cost to join social media.  As a small business, marketing without fees probably sounds like the best kind.  But don’t be fooled – social media marketing is anything but free. Doing it right requires serious man-hours. The commitment to social media is unrelenting and endless. Engaging with followers and sharing valuable content is a full time job.

As a small business, you do not need to be present on every social media account. If you use Facebook over Google +, it does not mean you are a social media failure. The biggest error you could make is to have a Google + account that is completely neglected and shows inconsistent activity. It is better to have one or two active and up to date social media accounts than have five accounts that are not receiving adequate time and management.

Small businesses tend to make these mistakes, which can do serious harm to their social media success. Make sure your business gets it right!

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