Tiktok and business may not seem like a good match. After all, the platform is mainly composed of teens showing off their dance moves, right? Not really. You’d be surprised to know that many brands, entrepreneurs, and service providers are on the platform.
In a leaked Tiktok for Business pitch deck, we learned that the average user spends 89 minutes per day on the platform. For businesses, 89 minutes gives you invaluable opportunities to get in on the action, capture your audience’s attention, and pique their interest.
If you’re new to the platform and wondering what type of content you should be doing, we got you covered.
In this blog post, we’ll go over some content ideas to help you gain more followers and boost your engagement rate. Let’s get started!
Tell your brand story
If you’re hoping to build a community on Tiktok, this would be a great way to introduce your brand. People are interested to learn about your story, and Tiktok would be the perfect platform to share your journey.
Share the meaning behind your brand name. Or you can share your brand’s mission and vision. It’s a compelling way to let your prospects know that they’re your priority. Plus, it humanizes your brand.
Create educational content
You can use Tiktok to share tips and answer questions your audience may have.
If you’re a financial advisor, you can share bite-sized information about building wealth or managing money. This encourages the younger generation to think differently about their finances and helps them reach their financial goals.
If you’re a healthcare provider, you can create videos that educate viewers about your specialty. Use the platform to dispel medical myths and talk to your audience about medical issues that may otherwise go unaddressed.
It’s an excellent way to provide information to people who need it and meet them where they are.
Tiktok is a great platform to highlight your product, explain what it is, and what problems it solves. When done right, a product video can persuade buyers who are still on the fence about buying your product.
If you’re an eCommerce brand owner, try shooting your video in a creative way to get people intrigued and mesmerized. Think of iPhone teasers that show us how sleek their products are. If you’re a SaaS founder, consider creating a video walk-through to show potential users how to use your app and what problems it solve. The goal is to convince people to buy your product.
Share your success story
Your content doesn’t always have to be about your products or services. You can also share business tips or life hacks with your audience.
There are a lot of aspiring business owners out there. While many dreams of starting their own business, some may not know how to start. You can share a story of how you began, mistakes you’ve made in the past, and obstacles you’ve overcome.
Success stories, when told authentically, will hook your audience and motivate those struggling to make their dreams come true.
Collaborate with influencers
Savvy brand owners leverage the power of Tikok collaborations. They partner with like-minded businesses and creators to reach new audiences, increase engagement, and boost sales.
For instance, Chipotle engaged famous Tiktok personalities like Zach King and Kombucha Girl to extend the viral reach of their Halloween #Boorito challenge. The said campaign offers discounts to customers who wear costumes while visiting its restaurant on Halloween.
The Boorito campaign brought in a whopping 3.9 billion views in 4 months.
With over 1 billion users worldwide, Tiktok has become advertising have for businesses. It can be your best bet to attract a wider audience and increase your conversion rate.
Keep in mind, though, that Tiktok isn’t a serious platform. You’ll need to show your fun and creative side to grow your following and capture the public’s attention. Fun, light-hearted, and audio-driven videos thrive the most on the platform.
Get in front of the camera and try the content ideas we shared to help you get started. Be sure to post content regularly. You may feel like your videos aren’t getting much attention initially, but don’t quit. With consistent effort, you’ll be able to succeed on the platform and eventually see the fruits of your hard work.