Considering how tight the competition is in the business world, businesses need to find creative ways to establish a deeper, more satisfying relationship with their audience. Creating video content will help you achieve your business goals.
The use of videos in content marketing is on the rise, with over 86% of businesses using them to reach their target audience. Videos encourage social shares and capture a wider audience. It makes it easier for people to consume the content, which is why people love it.
If you are planning to create video content, then we urge you to read this blog post. Here are some tips for creating amazing videos that people will want to watch and share.
Focus on the first few seconds
As the use of technology increases, it seems that people’s attention span is getting shorter. In fact, studies suggest that the average attention span of humans has reduced from 12 seconds to 8 seconds. Now, what does this have to do with your videos?
You see, there is so much information available on the internet, especially on social media. If you can’t capture people’s attention within the first few seconds, they’ll leave and scroll to other content. That’s why it’s important that you captivate them right off the bat.
The first few seconds of your video should get people curious and encourage them to watch the entire video. You can start with strong hooks, thought-provoking thoughts, or inspiring quotes.
Tell a story
We understand that many of you are creating video content to promote your products, services, or your blogs. But if you want your videos to stand out and capture the attention of your target audience, we recommend that you do away with the sales speech. Remember, this video will be shown on online platforms, particularly on social media channels.
Unlike on television, people have the option to watch the video or to continue scrolling through their feed. Make sure that the video is centered on the story, not the sale. Stories can help you build a deeper relationship with your audience and make your brand more relatable. Plus, people are more likely to remember things when it is wrapped around a story.
Provide excellent content
It is important to keep your audience in mind when creating a video. Your video needs to warrant the time of your audience. Focus on topics that are of interest to them. Find out what they care about. Offer tips, information, and advice. You want to educate your audience, but make sure that you do so by providing them with exciting and inspiring videos.
Keep it short
We understand that there are a lot of things you want to tell people about your business, but you wouldn’t want to bore your audience by creating a super long video. Your video should be no longer than 2 minutes. If it’s longer than that, people may not pay attention. The less you say, the more people are going to remember.
When making video content, focus on one subject at a time. If you want to discuss a few things, then we suggest that you create a separate video for each topic.
Always include subtitles
Your videos are likely to reach people from across the globe. And there’s a good chance that some aren’t fluent in English. Subtitles can help non-native English speakers and people with hearing disabilities to easily consume your content.
Also, Google indexes subtitles on videos, so it helps you improve your SEO rankings. So if you want to make it easier for your audience to find your video content, subtitles are the way to go.
Video content is quickly becoming an essential asset for growing a brand. While there is no secret formula to creating videos that get lots of engagements, there are certain things you need to consider to achieve success. Feel free to use the tips I mentioned above to start producing effective video content.
If you need help creating a more detailed social media campaign strategy that is aimed that driving engagement and brand growth, we’re here to help. Schedule a free 30-minute consultation with us and we’ll help you get started.
Also published on Medium.