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Simple Ways to Generate Leads from Your Blogs

Your business’ blog can do a lot of different things. Blogging does more than let your followers know about upcoming events or recent news. Rather, it can help you develop better customer relationships, position your brand as an industry leader and generate leads.

If you’re not happy with the leads you’re getting from your business blog, then we urge you to keep reading. Use these lead generation tactics to drive more traffic and attract more high quality leads to your website.

Pen a killer headline

Make sure your title is interesting enough to capture the attention of your target audience and will compel them to click through and read your blog post.

Go social

Since you own a blog, you probably know how to write a blog post that that will generate leads. Now, your goal is to extend your reach to those people who know little about your business. Consider sharing your blog posts on social media so that people will come, learn something valuable and share them to their family and friends. This will help spread the word about your business.

Build a mobile-friendly site

A huge percentage of visitors use their tablets or mobile phones to access the internet. If they find it hard to read your blog posts or navigate your site through their mobile devices, they’ll leave even before they start reading your posts. Make sure your site is mobile-friendly or you’ll lose visitors.

Be consistent

Publish new content more frequently if you want people to visit your blog regularly. We know you’re busy, so you don’t have to write a blog every day. However, it is important that you keep up with your posting schedule.

Show up regularly and your readership will grow faster. You can’t expect people to return to your blog if you don’t have new content for them to read. Make sure you offer some valuable content to inspire them to keep coming back.

 

How to Get People to Promote Your Brand

Start-ups and small businesses are always looking for ways to get maximum exposure for their business with limited budget. Value is the most important word when allocating budget for your marketing campaign. But what if you could find people who are willing to write about your products and promote them to their friends for free? Yes, it’s possible.

Getting your customers to promote your business will likely spur some level of success. Here are some tips on how to get people to promote your business.

Find loyal customers

Keep an eye out on people with a history of buying from you. Now, you want to find people who are committed to your brand and loyal to you in more ways than one, and make sure you remember their names. These people are more likely to help you spread the word out about your business than those who made a single purchase.

You won’t be able to turn every single customer into an advocate, so you need to find those people who believe in your brand. Not all people endorse products for money. Some people do it because they like the product or they believe in the company.

Offer awesome customer service

If you want to get people talking about your business, then you need to go above and beyond their expectations. Meeting their expectations is good as well, but chances are, they won’t be singing your praises either.

Build a relationship

When it comes to building advocates, you should aim for ongoing engagement. You cannot just push people to do you what you want if they don’t trust you, so focus on the relationship first. Spend more time engaging them. Reach out and always respond to your customers. The closer they feel to you, the happier they’ll be to tell others how amazing your products and services are.

Referral program

Studies show that 83% of customers are willing to refer a product or service to their family and friends, but only 29% actually do. It’s because most businesses do not ask them to.

Referrals are the best form of advertising. In fact, they are incredibly well equipped to market and sell your products and services. All you need to do is ask. Don’t forget to say thank you every time a successful referral is completed.

3 Ways Social Media Can Help Your Business

As a business owner, you have probably considered using social media to help you get the word out about your business. Building a strong social media presence may take a lot of time and hard work, but the pay off can be incredible.

Social media can be extremely beneficial to companies of all sizes. Here’s how social media can help grow your business.

Reach new audience

Sharing content to thousands of people at once is one of the biggest benefits of social media. But instead of trying to reach everyone, you need to find the right people to engage with. Social media provides the perfect opportunity to help you reach your target audience. Plus, it is one of the fastest and least expensive ways to connect with your audience.

Identify who your target audience is, and then determine which social platforms they spend most of their time in. If you share really interesting and engaging content, you are likely to reach thousands and thousands of people in no time.

Create meaningful relationship with your customers

Social media encourages two-way communication. It’s not enough that you share your knowledge or provide some updates about your products, services and upcoming events; you also want to communicate with your fans and followers.

Social media allows you to communicate with your prospective and current customers. Once you have earned their trust and goodwill, they would be much more willing to recommend your products to their family and friends.

Customer service

Providing stellar customer service is likely already a top priority for your business. Since most customers want immediate response, many of them would post their questions or concerns via social media. If they do, it is important that you respond and address the issue in a timely manner.

If you acquire positive feedbacks, ask the customer if you can share it on your page. People will trust and appreciate you when people say good things about your business.

 

How to Build a Strong Social Media PresenceSocial media marketing may seem like a fairly simple concept. All you have to do is to create an account on different social platforms and post updates every now and then. But the truth is, there’s a whole lot more that goes into building a social media presence and reaching your audience.

Whether you’re a large corporation seeking new ways to improve your online engagement or a new business trying to decide where to focus your social media efforts, there are a lot of ways to boost your social media presence.

Here are some steps you can take to help get you started.

Identify your audience

There are millions of active users on Facebook, Twitter, Instagram and other social media channels. The first thing you need to do is to identify your target audience and determine which sites they use the most. This will help you narrow down your options and know where your focus will be.

Build a targeted community

As an entrepreneur starting or running your own business or a professional trying to build your online brand, you want to have a good social media presence. But in order to do that, you first need to develop a large following. That means followers and fans on Instagram, LinkedIn, Twitter, Facebook and other social media accounts.

Engage with everyone

Social media should be less about you and more about your audience. It’s about making connections and having conversations.

Rather than focusing on your promotion, you want to use this opportunity to engage with people. Speak to them. Ask them to take part of the conversation, ask questions and encourage them to submit photos while using your product. People are likely to like, comment and share your content if you have established a relationship with them.

Produce valuable content

There are several types of content you can post on social media. You can post videos, blog posts, client or customer testimonials and others.

Aim for social updates that contain educational content rather than product-focused content. Make sure your Facebook posts, tweets and LinkedIn updates consist of engaging, useful and valuable content.

 

Blogging Benefits that Will Change Your Business Forever

Whether you’re a multi-million dollar company or just running a start-up business, blogging is an important part of your online marketing strategy. But in today’s social media marketing environment, there is some debate out there as to whether blogging is still relevant.

If you’re thinking it might be time to start blogging, but you’re not sure if it’s worth the time and effort, then we urge you to keep reading. Here are 4 blogging benefits that will change your business forever.

Boost search engine optimization

SEO is extremely important for any business operating on the web. Every time you write a blog post, more pages from your domain become indexed in search engines. This gives you another opportunity to be found by people.

Search engines don’t want to send users to abandoned websites with outdated content. By regularly publishing contents to your website, you stand a better chance of being found by your target audience.

Drive traffic to your website

Blogging is an inexpensive way to attract more potential customers and drive traffic to your website. Studies suggest that companies who blog get 67% more leads as compared to those who don’t. In order to do that, you first need to know your target audience and create contents that will be of value to them.

Position your brand as an industry leader

Blogging is especially beneficial for small businesses looking to gain credibility. Majority of people go online to because they want information. By providing fresh, valuable information in your blog posts, you can build trust and clout within your industry. Over time, people will come to you for informative, helpful content and will be seen as an industry leader.

Convert traffic into customers

Now that you have captured the attention of your target audience, you want them to keep coming back to your site. To do that, you need to provide them with fresh, interesting and informative content on a regular basis. Once you have built an audience of loyal and trusting readers, it will be a lot easier to sell to them. In fact, studies show that 67% of American buyers have made a purchase based on blog posts.

 

RulesofFacebookforAdmins

Many of you have probably forgotten about Facebook groups, but it’s actually one of the best tools for engaging with your audience. It is also a great way to invite people with the same interest with you and get them to converse about the same topic.

How do you get the people in your group to become more engaged? Here are 4 ways to increase social engagement in your Facebook group.

Be active

As the administrator of the group, it is your responsibility to get the conversation cracking. Ask question that will encourage members to chime in and join in the discussion. If you’re not active in the group, then they won’t either. Also, make sure you post the type of content your members want to see.

Welcome new members

Much like a tourist visiting a new city, people would spend some time on your group, exploring what it has to offer. Unless they know they felt at home, they won’t want to stick around or engage with you and other members.

Create a welcome message for every 10 or more members who have joined your group. Include details like why the group exists and who the group is for. Let them know that they are welcome to post and share within the group.

Make it fun

If you want to keep people active in your community, then you need to give them a reason to keep coming back. You can ask members to share something that they like. Invite them to tap into a part of their lives that excites them and lightens them up. Another way is to host an exclusive giveaway to reward loyal customers.

Do not advertise your business on the group

Use your group as a platform to engage with your target audience and get to know them well. People don’t want to hear about your products. Rather, they want to participate in discussions that are related to a topic they are interested in. You want them to see your group as a place where they can learn, share and collaborate.

Online Marketing

As a founder of a growing company, you may feel that you need to do everything yourself to ensure that it is done right. We understand the buzz of excitement that keeps you going, even when you’re exhausted. We understand the passion you feel for what you do. But sometimes, outsourcing certain parts of your business is the way to go, especially if you have too much on your plate.

Here are some strong indicators that you need to outsource your digital marketing.

You don’t have the right skills

Many of you are probably familiar with social media marketing and search engine optimization. But the question is, do you know how to use them to grow your business? If not, consider getting professional help to harness the power of the internet and grow your business. Yes, you may have to spend money, but hiring an experienced marketer will help maximize the potential and profitability of your business.

You’re overexerted

As a small business owner, you have grown accustomed to doing everything on your own. As your business grows, you try to put in more hours hoping to tackle everything on your to-do list. After a few weeks, you show up to work feeling defeated because you know there is no way you you’ll be able to get all of those tasks done. You’re overexerted. It’s time to find someone who can help you manage your digital marketing.

You get a lot of traffic, but your sales are not increasing

If you’re not witnessing any growth in your sales, it isn’t always due to a poor sales force. In most cases, this is due to ineffective marketing. Maybe you should look into hiring an outside agency to help increase your sales and revenue.

An experienced marketer can help by looking at your current strategy, letting you know what you’re doing wrong and providing some suggestions on how to get your sales back on track.

 

Online MarketingWith the huge amount of information online and online companies popping out of the woodwork, capturing the attention of your target audience can be a challenging task. This can be daunting, especially for small business owners. But the truth is that you don’t have to spend a huge sum of money in order to get the word out about your business.

Having a small marketing budget doesn’t mean you can’t generate results. Here are a few online advertising strategies that you can use, even on a shoestring budget.

Know your target audience

Figure out your target market first before you spend a dime on marketing. You are likely to waste your time and money if you start marketing before you have a clear customer profile. Ask yourself, who will be most interested in your products or services? Male or female? What is their age group? Once you have a thorough profile of your target audience, that’s the only time you can start with your marketing campaign.

Email marketing

Email marketing can help you earn more traffic and conversions as long as you’re willing to put in the time. However, people don’t just give their email address to anyone. So you’ll have to think of some strategies in order to get people to subscribe to your newsletters.

Social media marketing

It wouldn’t cost you anything to establish your brand on most social media platforms, but don’t be fooled into thinking that social media marketing is easy.

A solid content marketing is essential if you want your business to succeed. The most successful companies are the ones who post and share things that are interesting to their audience. You may not have a lot to offer in terms of discounts and giveaways to lure in new customers, but you have great contents to share.

Blog

Helping people before they need your help is an excellent marketing strategy. Not only will it help you get the attention of your target audience, it can help you build a relationship with them. Make sure that you provide them with useful tips, industry news and good content that is relevant to them.

emailmarketing While everyone is focusing on building a strong social media presence, others tend to forget about the importance of email.

Your email list plays a big role in your marketing campaign. It can help you build relationships with your target audience, generate buzz about your business and attract new customers. That said, it makes sense to continuously grow your email contacts.

Interested to grow your email list and grow your subscribers? Then you came to the right place. In this blog post, we’ll be sharing with you some effective strategies on how to get more email subscribers. Follow the tips below to get your first 1,000 subscribers.

Place a subscription box on every page of your website

Most website owners think that people would first access the home page before navigating through the site. But that’s not always the case. They may check your products, scroll through the “about us” section or any other page on your site. In order to get people to subscribe to your newsletters, make sure your sign up box is a prominent feature of your website. The more visible it is, the more subscribers you’ll get.

Content is king

You won’t have a hard time getting people to sign up for email updates if you have great content on your site. As a marketer, it is your responsibility to constantly supply your readers with fresh, relevant and informative content.

Offer an incentive

People love receiving free stuff. If you can give them something like a free trial of one of your products, a free ebook with useful information or access to an exclusive video, you’ll make an impact to your target audience. When done correctly, it can help you build a relationship with your audience and grow your email list.

Your offer should be interesting enough to your ideal customers. Find out more about your target audience and know what’s keeping them up until 3:00 am.

Run a contest

Social media contests are one of the most effective ways to get email addresses from folks who want to hear from you. You are free to hold whatever contest and on any social media channel you want. But since majority of the adult population has a Facebook account, you might want to start there. Also, ask people to enter their email address in order to participate.

content  creationContent is the new method of advertising. Over the years, business owners and marketers have realized the importance of utilizing content in their marketing strategy. Because of this, most companies have made a commitment to push content out there to keep feeding the masses with information. Audiences today, however, have wised up. That said, the importance of quality content cannot be stressed enough.

Forget about the dry press release and the hard sell. Rather, provide your audience with good content that they can to share with others.

Here are 3 reasons why high quality content still matters

Helps improve your ranking on search engines

Every user is searching for content in some form or another. Some businesses, however, think that the more content they have, the better their chances are of appearing in Google or other search engines. What they fail to realize is that quality is one of the key ingredients of a successful content marketing.

Google’s primary goal is to provide users the best results possible. Search engines are getting better at sniffing out bad content. Google, for instance, constantly update their algorithms to ensure that top-ranking sites contain high quality and relevant information. Just having something on your site is not necessarily good.

First impressions matter

In this digital age, people first visit your website and read through your content to decide whether you’re a credible business. It is often the first interaction a prospective customer has with your brand. Hence, it is important to take time to make your website as appealing as possible.

If your site is full of bad writing and grammatical errors, users are likely to migrate away from your site. Remember, contents that aren’t well written convey incompetence and laziness. These are two things you certainly don’t want associated with your business.

Attention is getting harder to grab

With professional services firms now churning out more content than ever, there is far more marketplace noise to cut through in order to capture the attention of your target audience. Companies that provide high quality content are those that are succeeding in reaching their audiences and converting their visitors into paying customers.