Today, Youtube is considered as the second largest search engine in the world. In fact, millions of viewers are turning to Youtube everyday to learn more about products and services, find answers to their questions and find solutions to their problems.
Here are a few reasons why it’s time for your business to start embracing Youtube as part of your marketing strategy.
Online video marketing provides businesses an opportunity to build trust. Your videos will demonstrate what you can do and what you know. By uploading videos that feature your expertise in your field, it provides you an opportunity to build authority and recognition.
Online video also allows you to project a better and more personal profile to your clients. This gives customers a sense of intimacy; thus, making it easier to build rapport and trust.
By utilizing Youtube as part of your marketing strategy, you are also increasing your search engine optimization. Search engines such as Google, Yahoo and Bing consider video as important as text-only pages. Marketing on Youtube will help your videos appear more frequently in Google’s search results.
Youtube allows customers to see your products in action before buying them. This is particularly beneficial for those who sell online. Reember, nothing will market your product better than an actual video demonstration.
Youtube can help your business attract customers from different parts of the world. The more people watch your videos, the more business you can generate.
More content in less time
If a picture is worth a thousand words, then a minute of video is worth millions. Every second of video is equivalent to reading an article with at least 15,000 words.
People love videos because it provides them a lot of information in so little time. Long articles provide a significant amount of information. However, some people are not interested in reading them because it will take a lot of time. Who would want to read a long, boring article, when you can just press the play button and get the same amount of information in a minute or two?
It’s where your customers want to find you
Youtube is the 3rd most viewed website in the world, next to Google and Facebook. In fact, over 3 billion Youtube videos are being watched every single day. Plus, millions of people subscribe to different channels each day. With this statistic, it is safe to say that people wants it. Not delivering on this desire means somebody else will.