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Tips to Humanize Your Brand

BimsPeople do business with people they trust. If you let your customers interact with a robot that is programmed to promote your products and offerings, do you think they’ll do business with you? Of course not.

People will only be interested in doing business with you if they know that there is a person behind it that they can trust, relate to and connect with. That said, humanizing your brand is a must.

Here are some tips to make your brand’s voice a little more human.

Avoid corporate speak

Sometimes, business owners think that they sound super smart and important if they use business and industry-specific jargons. We hate to break it to you, but people do not want to hear or read sales talk, corporate jargon or overly fluffed up language. Speak in a language that inspires people to connect to you and your brand.

Use words that your customers understand and ditch the corporate mumbo jumbo speak.

Build bridges

A lot of businesses see their social network followers as nothing more than a new batch of potential customers. While we understand that you’re excited to tell the world about your business venture or new products to be launched, there is no need to talk about the same topic every single time.  You’ll have a hard time connecting with your target audience if you think like a corporate engine.

Put a face on your brand

People may not be interested in doing business with you if you post in anonymity and hide behind a corporate logo. Instead, show customers that there’s a real person working behind that corporate logo.

Be honest

Customers can tell when you’re faking it. Don’t try to make your experiences sound more impressive than they truly are. Don’t say you have experience you don’t have. Don’t fudge the numbers on your publicity packet.

 

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Characteristics of a Great Content

office-594132_640There is a surplus of information on the internet today. In fact, about 2 million blog posts are published every day. Along with that, 70,000 hours of Youtube videos are uploaded and about 290 billion emails are sent on a daily basis. The problem is that most of these contents result in a waste of time, energy and resources.

How do you go about creating content that stands out and captures the attention of your target audience?

While there is no specific way in creating great content, there are a few characteristics that most successful content shares. Keep these things in mind when creating contents for your prospects and clients.

Relevant

When starting out with content marketing, most companies create contents that are centered on their products and services. While there is nothing wrong in wanting to showcase your products and services, you first have to focus on content that your customers care about.

Your content has to resonate with your prospects and existing clients. Otherwise, those contents will just get lost among all other noise.

Provides value

Writing great content is a choice. You can produce high quality content or you can take the easy path and produce junk.

People are searching for information that will educate them, inform them and he6lp them solve a problem. If your content is entertaining, informative and interesting enough, people will be happy to share your content. Add to that, it will get the attention of industry stakeholders and position your company as an educator or expert.

Original

Creating original content will get you great results. Google rewards sites with original, high quality content. On the other hand, it penalizes sites with duplicate content. Original content will help your site get more exposure and improve your site’s ranking.

Easily consumed            

When people use a search engine, they’re not just looking for answers – they want fast answers. In fact, one study revealed that 79% of web users scan contents rather than read them in detail.

Make your posts easier to read by keeping each paragraph short, preferably 3-4 sentences each. Bulleted lists are also very helpful. They are easily scannable and make it easier for users to find the information they need.

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Social Media Trends That Are Bad For Your Brand

BIMS_8.25

Social media marketing can be comparable to traditional media marketing. The only difference is that it is a lot faster. Trends waxes and wanes in hyper speed, going from cool to super lame in a matter of days or weeks. As a result, it is becoming more and more difficult to stay relevant.

Here’s a list of social media trends that can hurt your brand. Read on to find out which trend you should finally put to rest.

Facebook exclusive

Facebook may be one of the most popular social media channels today, but focusing your marketing efforts on Facebook is certainly not a good idea. Why? It’s because it has the most competition and advertising can be more expensive.

Focusing on one platform is like advertising on TV alone, and not using radio, print, billboards and any other channels to reach your audience.

Live blogging

During the SuperBowl event last year, a lot of people were active online, chatting and posting about the event as it happens. Some businesses took the opportunity to engage with their audience by posting something about the said event. If the brand is about sports, then this is justifiable. But if not, then there’s no sense talking about the SuperBowl.

Try focusing in topics that would be of interest to your target audience. They’re expecting you to provide them with content about specific topics, not some general world news.

Half-baked story

Social media is a great place to keep up with breaking news. We strongly advise that you check your facts first before sharing stories on your blog or business page. Do your research and make sure that the news is from a reliable source.

Sharing half-baked stories will affect your brand in a negative way. The last thing you want is for people to see you as an unreliable source.

Ignoring LinkedIn

If you’re not on LinkedIn, then you’re missing out on a lot of opportunities to get more branding for your business. LinkedIn is the best social media platform for business owners and executives to be in. Here, you can expand your network and meet people in the same industry.

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How to Motivate Customers to Buy Your Product

BIMS_8.4.15If you have social media buttons on your product page, we’re guessing that you added them because you wanted people to share your products through different social channels. After all, more shares mean more publicity, and more publicity can lead to more sales. But you also have to understand that people don’t just buy things they see online. They need a reason to visit your store or website and buy your products.

Here are 3 simple ways to motivate customers to want to purchase from you rather than your competitor.

Understand your customers

To increase sales, you have to understand the psychology behind how people make their buying decision. It would be extremely difficult for you to motivate them to buy if you don’t know their wants and needs.

Identify your target market and conduct a survey to help you find out the types of products they’re interested in or if your current products meet their expectations and some products suggestions that they would like to see in you sell in the future.

Feel good products

During the times of economic stress, the sales of non-essential items decrease significantly except for one: lipstick.

While people are looking for ways to put food on the table, lipstick sales were still skyrocketing. Why? For women, these tubes of colored wax are more than just cosmetics. When they’re feeling blue, lipstick provides confidence and represents happiness, hope and opportunity. If you think of it that way, then $8 is just a small price to pay as compared to the benefits they can get out of it.

Sell the benefits

You have probably heard of this a dozen of times before. When creating a product, be sure that it solves a problem. Most customers buy a product to solve a specific problem.

After a long day at work, this man found out that his dog chewed off his favorite pair of shoes. Now, he’s looking to buy a new pair of shoes. Now that you have a potential customer, the best thing you can do is to promote the benefits of your product. Don’t just stop at describing the product; provide them with additional information such as the price, features, awards etc.

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