YouTube might try to wow you with the latest statistics by revealing that 48 hours worth of video are being uploaded every minute. By the time you finish reading this article, we’re guessing 3 days’ worth of videos have been uploaded on the site.
With the competition getting tougher, you’re probably thinking if someone would be interested enough to watch your videos. If you are doing this to capture the attention of your target audience, you have to make sure that your videos standout from the rest and focus on conversion.
Here are a few tips to help you get the most from your Youtube marketing campaign.
Keep it short
Whether it’s in TV or the Internet, no one is interested to watch ads anymore.
Most Youtube ads allow users to skip the ad after 5 seconds. Majority of the users would take advantage of this option and click on the “skip ad” button immediately and proceed to watch the video they came to Youtube for. That being said, you only have 5 seconds to capture the attention of your target audience and get your message across. Otherwise, it’ll be out of the picture. Make sure to keep your ads short and watchable. Don’t go beyond the 60-second mark.
Selecting the right keywords
Youtube is the 2nd largest search engine in the world. And the fact that Google owns Youtube cannot be overlooked.
Videos appear on search engines. To make your video more findable, you have to make sure that it lands on top of the search results page. To do that, you need to select the right keywords and use them in the first few words of your title, description and tags.
Create compelling videos
When individuals are searching online, they are looking for quick information. That said, each one of your videos should be relevant, valuable and educational to your prospective and current clients. Create content that addresses your audience’s needs.