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Creative Ways to Repurpose Content into Something New

Many of you have probably spent a lot of time creating those high quality blog posts. Despite the effort, most of your blog posts are aging like milk, not wine. Now, no one is interested in them because it has been years since you published them. The good news is that you can make your old content valuable and relevant through the process of re-purposing. The key is to spice up each piece of content and making it a bit different than the last.

Repurposing content can be beneficial for your business. It’s a second chance at content promotion. People who weren’t able to read your post will have a chance to read about it. It also ensures that great content is never forgotten. Ultimately, reformatting your content helps you reach a new audience.

In this blog post, we have listed 3 different ways to repurpose old content. Read on and we’ll breathe new life into your existing content.

Write an ebook

One of the best ways to repurpose old content is by turning it into an ebook. While writing an ebook requires a great deal of effort, they are often considered as high-value pieces. There are dozens of tools that can help you design and publish your ebook. Papyrus, for instance, can help you create a beautiful cover page within a few minutes.

You can either distribute it on the Amazon Kindle Store or as a free giveaway for those who would subscribe to your newsletters.

Create a video  

Online videos continue to grow in popularity with web users. A lot of people prefer watching a one-minute video than to read a 1,000 world blog post. Contents that you have previously published to your site can be a great jumping off point for a larger discussion. This allows you to open up a whole new way to connect with others, especially for your audience who prefers content they don’t have to read. You can post your videos on Youtube or Vimeo for maximum exposure.

Create an infographic

People love visual content. You can repurpose your content as an infographic and then share it on social media. Take boring information like statistics or raw data and turn it into an infographic. This is effective because it provides a fun and creative way to present complex information quickly and clearly.

BIMSYoutube_2.23Today, Youtube is considered as the second largest search engine in the world. In fact, millions of viewers are turning to Youtube everyday to learn more about products and services, find answers to their questions and find solutions to their problems.

Here are a few reasons why it’s time for your business to start embracing Youtube as part of your marketing strategy.

Build trust

Online video marketing provides businesses an opportunity to build trust. Your videos will demonstrate what you can do and what you know. By uploading videos that feature your expertise in your field, it provides you an opportunity to build authority and recognition.

Online video also allows you to project a better and more personal profile to your clients. This gives customers a sense of intimacy; thus, making it easier to build rapport and trust.

SEO benefits

By utilizing Youtube as part of your marketing strategy, you are also increasing your search engine optimization. Search engines such as Google, Yahoo and Bing consider video as important as text-only pages. Marketing on Youtube will help your videos appear more frequently in Google’s search results.

Generate sales

Youtube allows customers to see your products in action before buying them. This is particularly beneficial for those who sell online. Reember, nothing will market your product better than an actual video demonstration.

Youtube can help your business attract customers from different parts of the world. The more people watch your videos, the more business you can generate.

More content in less time

If a picture is worth a thousand words, then a minute of video is worth millions. Every second of video is equivalent to reading an article with at least 15,000 words.

People love videos because it provides them a lot of information in so little time. Long articles provide a significant amount of information. However, some people are not interested in reading them because it will take a lot of time. Who would want to read a long, boring article, when you can just press the play button and get the same amount of information in a minute or two?

It’s where your customers want to find you

Youtube is the 3rd most viewed website in the world, next to Google and Facebook. In fact, over 3 billion Youtube videos are being watched every single day. Plus, millions of people subscribe to different channels each day. With this statistic, it is safe to say that people wants it. Not delivering on this desire means somebody else will.

 

BIMSThe holiday season is the busiest shopping time of the year. According to the National Retail Federation, the average American adult usually spends about $810 during the holiday season. Because of that, retailers and brands are fighting for consumer’s attention to drive up their sales.

Incorporate the excitement and spirit of the holidays into your social media campaigns. Here are some tips on how to take advantage of the holidays with the help of social media.

Help your customers get into the holiday spirit

Most people are sprucing up their homes and putting up lights and ornaments around their home. Why don’t you do the same and add some seasonal touches to your website and social media pages? Update your Facebook cover photos, Youtube channels, Google+ images and Twitter backgrounds where possible.

Holiday promotions

While the shopping season usually starts in September, most people don’t start until November. Others would wait until the first week of December before they start shopping. It’s never too late to capture a holiday shopper.

Share holiday promotions with your followers and give them something to look forward to.  Take advantage of social media advertising options such as Twitter sponsored tweets and Facebook offers if you really want to bank on your sale.

Give back to the community

Truly get into the spirit of giving by adding a charitable element to your holiday campaign. Use your platform as a business leader to draw attention to a cause. Get your employees on board and give back to your local community.

Give away prizes

The holiday season is a time for giving. Since people interact with businesses more frequently during the holiday season, this is also the best time to run a contest.

Contests and giveaways are a great way to create buzz around your product. They also help increase social sharing, engagement and fan base. Ask for shares and likes for entries into the contest for a chance to win. The monetary value of the prize is totally up to you, but make sure that you provide them something they will value and appreciate.

 

youtubemarketing_11.25.14

YouTube might try to wow you with the latest statistics by revealing that 48 hours worth of video are being uploaded every minute. By the time you finish reading this article, we’re guessing 3 days’ worth of videos have been uploaded on the site.

With the competition getting tougher, you’re probably thinking if someone would be interested enough to watch your videos. If you are doing this to capture the attention of your target audience, you have to make sure that your videos standout from the rest and focus on conversion.

Here are a few tips to help you get the most from your Youtube marketing campaign.

Keep it short

Whether it’s in TV or the Internet, no one is interested to watch ads anymore.

Most Youtube ads allow users to skip the ad after 5 seconds. Majority of the users would take advantage of this option and click on the “skip ad” button immediately and proceed to watch the video they came to Youtube for.     That being said, you only have 5 seconds to capture the attention of your target audience and get your message across. Otherwise, it’ll be out of the picture. Make sure to keep your ads short and watchable. Don’t go beyond the 60-second mark.

Selecting the right keywords

Youtube is the 2nd largest search engine in the world. And the fact that Google owns Youtube cannot be overlooked.

Videos appear on search engines. To make your video more findable, you have to make sure that it lands on top of the search results page. To do that, you need to select the right keywords and use them in the first few words of your title, description and tags.

Create compelling videos

When individuals are searching online, they are looking for quick information. That said, each one of your videos should be relevant, valuable and educational to your prospective and current clients. Create content that addresses your audience’s needs.

 

Every marketing channel has tools that can make your marketing tasks more
effective and efficient. Social media marketing is one of them.
For the past few years, several social media marketing tools have been launched.
However, not all of them were created equal. So, before choosing which of these
tools you should use, it is important to have a clearly defined objectives and
measurable outcomes. This will help you determine if your social media marketing
efforts are successful.
Listed below are some of the most popular monitoring tools. Read on and decide if
these tools are the ones you need.

Viralheat
One of Viralheat’s most interesting features is that it allows business owners to
compare their overall brand mentions against their competitors. The data is then
presented in a pie chart or graph.
This is advantageous as it helps you determine if your marketing efforts enables
you to increase brand buzz across social media platforms.

Sysomos
Sysomos is especially useful for larger companies. With a $550 monthly plan, you
can throw in a few bells and whistles as it includes a dedicated account manager, 5
users and unlimited data.
Sysomos provides management of your company accounts and social media
account monitoring as well. Data Visualization is one of its best features. This allows
users to get to the root of conversations in order to understand the factors that
influence them.

UberVU
UberVU provides its users with actionable insights. When providing listening and
monitoring data, it sources the most social media networks. This tool monitors a
variety of networks such including Picasa, Youtube, Blogger, LinkedIn, Twitter and
Facebook. It also has a feature which they refer to as “Signal”, which scans all the
conversations and mentions relevant to your brand. They also detect dozens of
signals such as trending stories, spikes in sentiment and volume and influencer
mentions.

Sprout social
This is a modestly priced tool that can help you monitor and manage your company
profiles on the Internet. With a $39 monthly plan, it allows you to manage a
maximum of 10 profiles.
In terms of monitoring your brand metrics, Sprout Social only provides results from
Twitter and Facebook. However, this tool has the ability to monitor brand mentions
from other sources like news sites and blogs.

How do you get more people to watch your YouTube videos? One way to generate traffic is to use the power of Pinterest. To boost your business and increase your subscribers, link your YouTube channel with your Pinterest account. If you already have both a YouTube and a Pinterest account, you may as well leverage the influence of both these social media platforms.  Remember, your YouTube videos cannot help your business if they are not seen!  Here’s how to get started:

If you do not use Google Chrome, download it now (it will make this much easier. Google Chrome offers a “Pin It” button that lets you take an image from any site and put it to your boards.  Once in chrome, to get the “Pin It” button go to http://pinterest.com/about/goodies/ – then simply drag the “Pin It” link to your bookmarks bar.

Before you do any official linking between your YouTube channel and Pinterest, you must make sure your YouTube channel is fully optimized to your brand. Anything in your YouTube description box must have a URL/link back to your blog or company website. This is usually where viewers look to get more information. You also want to ensure that your YouTube profile is fully developed – add a personal photo or company logo, and keep your description short and sweet (all of this will help to leverage all of your traffic from Pinterest).

Let’s go back to the “Pin It’ button you downloaded earlier. Simply click the button to Pin the video you want to share. Create a board that is dedicated to your YouTube channel.  When coming up with a board name, remember to focus on keywords. Pinterest not only generates traffic from its own community, but also from Google Search. So it is very important to consider search engine optimization.

Now that you have pinned your video, it is time to add keywords to your pin description.  Whatever you do, do not leave this box empty. It is also a good idea to add the complete URL to your company site inside the description box. This makes it easy for viewers to get back to your page.

Since you have pinned your video from your YouTube channel, users who click will automatically be taken back to your channel. In linking your YouTube channel, Pinterest account, and company blog you are generating more traffic to all three of your marketing platforms. Remember to pin all of your videos!

 

The fact is you could put as many videos as you want on YouTube, but you are not getting any positive return if nobody is watching them.  So the big question is, how do you get more people to watch your videos?

The answer: Pinterest.

To boost your business and increase your subscribers, link your YouTube channel with your Pinterest account. If you already have both a YouTube and a Pinterest account, you may as well leverage the influence of both these social media platforms.  Here’s how to get started:

If you do not use Google Chrome, download it now (it will make this much easier. Google Chrome offers a “Pin It” button that lets you take an image from any site and put it to your boards.  Once in chrome, to get the “Pin It” button go to http://pinterest.com/about/goodies/ – then simply drag the “Pin It” link to your bookmarks bar.

Before you do any official linking between your YouTube channel and Pinterest, you must make sure your YouTube channel is fully optimized to your brand. Anything in your YouTube description box must have a URL/link back to your blog or company website. This is usually where viewers look to get more information. You also want to ensure that your YouTube profile is fully developed – add a personal photo or company logo, and keep your description short and sweet (all of this will help to leverage all of your traffic from Pinterest).

Back to the “Pin It’ button you downloaded earlier. Simply click the button to Pin the video you want to share. Create a board that is dedicated to your YouTube channel.  When coming up with a board name, remember to focus on keywords. Pinterest not only generates traffic from its own community, but also from Google Search. So it is very important to consider search engine optimization.

Now that you have pinned your video, it is time to add keywords to your pin description.  Whatever you do, do not leave this box empty. It is also a good idea to add the complete URL to your company site inside the description box. This makes it easy for viewers to get back to your page.

Since you have pinned your video from your YouTube channel, users who click will automatically be taken back to your channel. In linking your YouTube channel, Pinterest account, and company blog you are generating more traffic to all three of your marketing platforms.

Remember to pin all of your videos. Give this a try and boost your marketing!

 

 

 

 

 

 

 

 

YouTube is now making it difficult for users to remain anonymous when trying to post negative or inappropriate videos and comments. Currently the site is pushing for users to use their full name when uploading videos or making comments. Rather than showing a pen name that links to their YouTube account, the site would prefer to link to the user’s Google+ account, showing their picture and full name.

This new move by YouTube will attempt to prevent any hurtful, inappropriate or negative comments to be posted onto the site. In a YouTube company blog, it was stated that YouTube is, “giving you the ability to change how you appear on YouTube, with the option to use your Google+ profile on your YouTube channel.” This idea launched after the option to have one Google-wide identity seemed popular among new YouTube users when it was first offered back in March. Now the site wants to extend this option to its current users as well.

Now when posting a comment on YouTube, the site will ask if you want to use your full name. If you decline to use your full name, you must select a reason for doing so, such as, “My channel is for a product, business or organization.”

YouTube has stated that, “We’ll help you review your YouTube content before your full name starts to display.” Furthermore, if a user changes their mind, they are able to return back to their username.

This new information about YouTube’s commenting system was released just about a month after a YouTube developer at Google’s I/O conference claimed that the website would be, “undergoing some changes to prevent bullying” in the site’s comments section.

 

YouTube is hoping that this new change will encourage users to think twice before posting an inappropriate comment. And for users who have made comments that they now regret posting, the site has a ‘Review my content’ section to view every video and comment they’ve ever posted to the site and decide if they want those videos or comments to be associated with their full name before committing to the new change.

 

 

 

 

 

 

YouTube is now making it difficult for users to remain anonymous when trying to post negative or inappropriate videos and comments. Currently the site is pushing for users to use their full name when uploading videos or making comments. Rather than showing a pen name that links to their YouTube account, the site would prefer to link to the user’s Google+ account, showing their picture and full name.

This new move by YouTube will attempt to prevent any hurtful, inappropriate or negative comments to be posted onto the site. In a YouTube company blog, it was stated that YouTube is, “giving you the ability to change how you appear on YouTube, with the option to use your Google+ profile on your YouTube channel.” This idea launched after the option to have one Google-wide identity seemed popular among new YouTube users when it was first offered back in March. Now the site wants to extend this option to its current users as well.

Now when posting a comment on YouTube, the site will ask if you want to use your full name. If you decline to use your full name, you must select a reason for doing so, such as, “My channel is for a product, business or organization.

YouTube has stated that, “We’ll help you review your YouTube content before your full name starts to display.” Furthermore, if a user changes their mind, they are able to return back to their username.

This new information about YouTube’s commenting system was released just about a month after a YouTube developer at Google’s I/O conference claimed that the website would be, “undergoing some changes to prevent bullying” in the site’s comments section.

YouTube is hoping that this new change will encourage users to think twice before posting an inappropriate comment. And for users who have made comments that they now regret posting, the site has a ‘Review my content’ section to view every video and comment they’ve ever posted to the site and decide if they want those videos or comments to be associated with their full name before committing to the new change.

 

 

The social media site Pinterest has over 11.7 million visitors a month now, and about 17.8 million registered users! It has become one of the most popular social media sites for a few main reasons.

The visually appealing aspect of the site draws in viewers and keeps their attention. The fact that users sign into the site using their Facebook or Twitter account allows them to be automatically integrated into their existing social network sites. So, sharing across social media sites is already built into Pinterest. The site has a clean and simple interface, so people are able to use it easily, with little confusion.

However, compared to other leading social media sites, Pinterest does not offer as many discovery methods. It can take a little effort to trace a pin to the user who initially pinned it, making it somewhat harder to directly engage with fellow users. Pinterest also does not yet have a way of recommending or directing pinners to other pinners or boards based on activity. This can be a little inconvenient for brands trying to build and grow an audience.

Another key aspect of Pinterest is that its demographics are quite unique compared to those of Twitter or Facebook. Half of all Pinterest users are parents, and 68.2% are women. Facebook and Twitter have a more evenly split gendered audience. This means that for brands with a predominately female target market, Pinterest might be the best sight to utilize to engage with fans.

For companies who have passionate followers across several platforms, like Facebook, Twitter and YouTube, you can bet that those followers will also engage with your brand on Pinterest. Pinterest can be a great site to engage on a personal level with followers because you share your own, personal interests with your users. While the site clearly helps build relationships, it is not so efficient in “selling” products to followers. But, remember that engaging, not selling, is the ultimate goal of social media!

Pinterest is also a great platform in terms of sharing. You can easily post pictures from your own site, or pin images from other sites. A “Pin It” button can be installed on the Safari browser, making sharing images and information across the web easier than ever. You can also place a Pinterest button that links to your Pinterest account on your website or blog. Facebook even allows you to add a Pinterest tab onto your timeline.

The fact that fans can pin your images onto their own boards is another way that fans engage directly with your brand. You can use the “Pin It” button next to images on websites that you would like to share with your fans. This provides a chance to make viral connections, as followers of your fans will see their pins.

Additionally, there are a few apps available to help you to build a community on Pinterest. The app, Shareasimage, converts text found on the web into an image that can be shared on Pinterest. The app also works for Facebook and Twitter. Another app, Url2pin.it, lets users “screenshot” a picture of a website then share it on Pinterest. This could be a great way to share interesting sites with your fans, or it could be used as a promotional tool for your own site.

Pinterest is a site that truly models the purpose of social media: to be social! The site does not sell; it shares. Sharing with your consumers is how you must market with social media in order to gain brand loyalty and expand your fan base!