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You are here: Home / Blog / Membership Only / Social Media / Instagram / Using Instagram Story Tools to Engage your Viewers
Instagram, Social Media, Social Speak

Using Instagram Story Tools to Engage your Viewers

Instagram is by far my favorite social media outlet. I shamelessly could sit there for hours following tags, searching for new wellness accounts to follow, and seeing what people are up to. But the thing that always grabs my attention are the Instagram Stories. To me, they are by far the most engaging and intriguing part of Instagram.

Instagram Stories are a huge viewer engagement opportunity. They add a personal level that truly grabs your followers’ attention.

Involving your Audience

There are so many tools you can use on Instagram Stories to make your audience feel like they are a part of your journey or your daily life. Here are the top engaging tools that you can use to engage your viewers:

  •  Poll
  •  Ask me a Question
  •  Countdowns
  •  Swipe Up

Each of these tools either ask for an action step from your followers such as responding with a question of their own or giving you their opinion, or they encourage your followers to check back for the post/event that the countdown was for.

Poll

Poll is by far, my personal favorite when following stories. It gives me a chance to feel involved in the person’s post. Polls are great for hearing what your viewers want to see. Use polls to give options to them and see what they are interested in listening to. This will encourage them to continue following you and checking in for the content they feel they had a say in. As health professionals, there are so many topics to talk about so see what information is being asked for.

Ask a Question

This is a great tool for health and wellness companies. Most people that are interested in health have questions and if they are following you, they are interested in what you have to say. A trend right now for fitness/health professionals is a Q&A session via IG Stories using the “ask a question” feature. Set up a time to have your followers ask questions, post their questions in your stories and address their questions during the videos. This involves the person asking the question and gives your viewers answers to questions they may have as well. During these sessions, utilize hashtags and tags to increase engagement and give the viewers something to follow up on after your session is complete. You can also create the label for the question meaning you can dictate what direction you want the questions to go. This will keep the conversation and videos you make focused on your specialties.

Countdowns

The Countdown feature can be great for creating excitement for an upcoming event, product release, or follow up post. Blogs are great to use countdowns for as well. It creates a buzz about your content and with the help of another feature (see below), you can have the follow up post lead directly to your blog.

Swipe Up

This can be one of the most useful and easy features in terms of marketing. The Swipe Up feature is used to take a viewer directly to a site that you would like them to see. You can increase website traffic, send your viewers directly to a post you want to highlight, or for healthcare professionals, send viewers to a scheduling system to get started utilizing your business. Consumers want easy ways to find information and we love social media. The Swipe Up feature address both of these aspects.  Please note that to utilize the “Swipe Up” feature, you must have a minimum number of 10,000 on your business account.

 

Using Stories to Increase Website Traffic

By utilizing these features, you engage your viewers, give them a voice, provide information, and direct them to the next step. These features create an interactive environment and spike curiosity in your business. It may start just as another Instagram account for them to follow, but, if you keep providing top information that is sought after and provide an engaging environment, those followers may become future clients.

 

Swipe Up and how to use it for your health and wellness business #socialmarketing #instagrammarket #instastories #instagram

Best Instagram tools for Marketing #socialmarketing #instagramtools #instagramstories #marketing

Using Ask me a Question on Instagram for marketing #socialmedia #instagram #marketing #askmeaquestion

February 19, 2019/by Amanda Anderson
Tags: Ask a Question, Countdowns, Engaging enviornments, health marketing, instagram, Instagram stories, Involving your Audience, Poll, social media for health and wellness, Swipe Up, Using Stories to Increase Website Traffic
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https://socialspeaknetwork.com/wp-content/uploads/2019/02/How-to-Use-Instagram-Stories-to-Engage-your-Health-Minded-Followers-1.png 800 800 Amanda Anderson https://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.png Amanda Anderson2019-02-19 08:00:062019-02-19 21:21:12Using Instagram Story Tools to Engage your Viewers
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