Social media marketing may seem like a fairly simple concept. All you have to do is to create an account on different social platforms and post updates every now and then. But the truth is, there’s a whole lot more that goes into building a social media presence and reaching your audience.
Whether you’re a large corporation seeking new ways to improve your online engagement or a new business trying to decide where to focus your social media efforts, there are a lot of ways to boost your social media presence.
Here are some steps you can take to help get you started.
Identify your audience
There are millions of active users on Facebook, Twitter, Instagram and other social media channels. The first thing you need to do is to identify your target audience and determine which sites they use the most. This will help you narrow down your options and know where your focus will be.
Build a targeted community
As an entrepreneur starting or running your own business or a professional trying to build your online brand, you want to have a good social media presence. But in order to do that, you first need to develop a large following. That means followers and fans on Instagram, LinkedIn, Twitter, Facebook and other social media accounts.
Engage with everyone
Social media should be less about you and more about your audience. It’s about making connections and having conversations.
Rather than focusing on your promotion, you want to use this opportunity to engage with people. Speak to them. Ask them to take part of the conversation, ask questions and encourage them to submit photos while using your product. People are likely to like, comment and share your content if you have established a relationship with them.
Produce valuable content
There are several types of content you can post on social media. You can post videos, blog posts, client or customer testimonials and others.
Aim for social updates that contain educational content rather than product-focused content. Make sure your Facebook posts, tweets and LinkedIn updates consist of engaging, useful and valuable content.