Moving from 0 to 100,000 visitors takes a lot of leg work, no matter how easy a blog post or interview makes it sound. Unless of course you are buying ads, which provides a short-term solution, you’ll need to get working!
Depending on your industry, Pinterest. Reddit, Quora, and LinkedIn can all provide avenues to increase your site traffic. I’ll take a look at each below.
In order for any of these to be successful, however, you need to make sure there is a reason to go to your website. I recommend a combination of new blog posts, freebies, and diverse media (videos, infographics, etc).
- Pinterest: On Pinterest there are a variety of ways you can boost your traffic. You need to start with the basics.
- Complete your profile and confirm your website. By confirming your account, your profile tends to rank higher in search results. Also, let people know what to expect if they follow you.
- Use Rich Pins. These add more content to your pins from your site, which can increase their impressions and clicks.
- Optimize Descriptions: Not only do you want your pins and boards to appear in search results, you also want to entice people to click them.
- Engage: Don’t just go through and Follow everyone you can to gain Followers, go through and Like, Comment, and Repin appropriate Pins before Following someone (yes, there are automation tools like this, such as NinjaPinner or Tailwind*).
- Participate in Group Boards: Find group boards that fit your business and request to join them. Of course follow the rules when you pin to these boards, but they open the door to a much wider audience (BoardBooster* is great for automating your pinning).
- Reddit: The goal on Reddit is to get a lot of Upvotes. When a post makes it big, it can bring thousands of visitors to your site. Reddit is set up to prevent spammers, so you do need to be cautious about what type of content you are posting here.
- Find your subreddits: These are the subcategories that you can post to. You need to find the ones that is made up of your target market. You can find these subreddits through searches on Reddit. Look for the results that are relevant and have high traffic. You can also use Metareddit to find subreddits. Just make sure that the subreddits you decide on FIT your topic and aren’t too broad.
- Research the posts in the Subreddit: take note if you see consistencies in the posts and what the most upvoted posts tend to be. You will want to emulate what works within each specific subreddit.
- Participate: Hold off on posting your links for just a bit more and focus your energy on commenting on other posts (new accounts can only comment once every 10 minutes or so).
- Post your own links! But only if it fits the guidelines for the subreddit. When you are posting, don’t hesitate to test different headlines and time of day. Always be clear about what the post is about and then don’t try to upvote your own things. Redditors can smell marketing from a mile away, so don’t try to hide what you are doing. Of course sometimes, even if you get downvotes, you still may make a sale, which has happened a few times to me).
- Quora: We are just starting out on Quora, so there are other folks who can provide better insight here, but participate and provide great answers to questions.
- On Quora the best way to is to get traffic to your website is to find questions to answer have followers, but less than 10 answers. This means you have found a question people are interested in learning more about, but you can have your answer stand out compared to others.
- Don’t be afraid to answer questions that aren’t directly related to your business, either. You have expertise in a lot of different areas, so you can more generally have your profile stand out if you start receiving up votes across the board.
- Research how other people are answering the question. Are they writing quick responses or going into detail? This can show you how you need to be writing the replies.
- LinkedIn: If you are B2B, you need to be on LinkedIn. I highly recommend using Group Discussions to push out your blog posts and LinkedIn Articles to re-publish your popular blogs with a call to action back to your site.
- Find Groups: LinkedIn has switched around their interface, but the goal is to find active groups that fit your target market.
- Participate: Just like with Reddit and Pinterest, you need to participate. This means liking and commenting on other members’ discussions.
- Post Discussions: Often your discussion will be flagged if you just post the link to the blog post, so you want to start by asking a question as the discussion title. In the body of the discussion, use some of your blog post and then provide the link to your site.
With each of these tactics, you need to be CONSISTENT and focus on sharing high-quality content. If you want to learn more about how to grow your traffic, please join my free email course on digital marketing.