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How to Use Pinterest to Generate Website Traffic and Leads

Use Pinterest to Generate Website Traffic and Leads

For businesses, getting more people to visit their websites is like opening doors to potential customers. It’s a big deal because more visitors mean more chances of turning them into loyal customers. And in this digital age, where competition is fierce, finding effective ways to drive traffic is key. That’s where Pinterest comes into play.

Pinterest is not just a place for pretty pictures; it’s a dynamic platform with the potential to supercharge your website traffic and lead-generation efforts. 

In this article, we’re diving deep into how Pinterest can boost your website traffic and convert more leads.  So buckle up as we explore how this vibrant platform can be the driving force behind your business success.

Understanding Pinterest as a Traffic and Lead Generation Tool

Unlike traditional social media platforms, Pinterest isn’t just a place to share updates or engage with friends; it’s a thriving search engine in its own right. 

With over 400 million monthly users, Pinterest offers a vast pool of potential customers actively seeking inspiration, ideas, and solutions. It’s where users turn their aspirations into reality, making it an ideal platform to showcase your brand’s products or services. 

Create a Pinterest Profile That Converts

Your Pinterest profile serves as the digital storefront of your brand. Creating a Pinterest profile that converts involves more than just selecting a profile picture and filling out a bio. It’s about strategically shaping your brand’s digital identity to resonate with your target audience and guide them seamlessly toward your offerings. 

Use these tips for crafting a Pinterest profile that converts: 

  • Bio and Profile Picture: Your bio should convey your brand’s mission and values, setting the tone for what users can expect from your content. Choose a profile picture that encapsulates your brand’s essence, making it instantly recognizable amidst a sea of pins.
  • Board Organization: Organize your boards thoughtfully, arranging them in sections that mirror your business categories. This makes it easier for users to navigate your content, increasing their likelihood of finding pins relevant to their interests.
  • Search Optimization: Incorporate keywords relevant to your niche in your profile description and board titles. This enhances your profile’s visibility in Pinterest’s search results, driving organic traffic.
  • Branding: Every pin you create and every board you curate contributes to your brand narrative. Maintain consistency in color schemes, fonts, and imagery to create a cohesive brand identity that resonates with users.

Craft Compelling Pins

Pinterest is a visual platform, and the importance of crafting compelling pins that stand out cannot be overstated. 

To succeed in this visual platform, you need to focus on these key elements: 

  • Visual Appeal: High-quality, eye-catching images are non-negotiable. They should evoke emotions or curiosity, prompting users to engage. Vertical images with a 2:3 aspect ratio work best.
  • Clear Headline: Craft a succinct yet enticing headline encapsulating the pin’s content. It should provide a glimpse of the value users will gain.
  • Descriptive Text: The pin’s description should elaborate on the headline, providing more context or details that pique users’ interest.
  • Call-to-Action (CTA): Every pin should have a purpose. Incorporate a CTA that directs users toward the desired action, whether it’s clicking through to your website or saving the pin.

Build Strategic Boards

Boards on Pinterest are like organized shelves in a library, helping users find what they’re looking for. They’re content categories that neatly group your pins, making it easier for users to discover and explore your offerings.  

Imagine you’re a fashion brand. Instead of tossing all your pins into a single digital drawer, you can create boards like “Summer Styles,” “Formal Attire,” and “Accessories Galore.” Each board focuses on a specific theme, helping users quickly spot what appeals to them.

This strategic organization means that users into summer fashion can dive straight into your “Summer Styles” board, finding a collection that resonates with their preferences. This keeps users engaged and increases the likelihood of them following you, engaging with your pins, and visiting your website. 

Leveraging Keywords for Pinterest SEO

Keywords are like signposts on Pinterest, helping people find what they want. They’re super important because they connect your content with users who are interested in it.

To find the right keywords, list words people would type when searching. For instance, if you’re sharing cake recipes, words like “chocolate cake,” “easy baking,” or “dessert ideas” would be a good start.

Pinterest’s search bar is like a treasure chest of ideas. Type in a word and see what comes up – these are the words people seek. Be sure to incorporate those keywords in your pin’s description, the title of your board, and even your profile. This helps your pins show up when people search. More searches mean more chances for people to see your pins.

Using pins to drive traffic to your website

Pins aren’t just pretty pictures. They’re your ticket to bringing more visitors to your website. 

Here’s how to make them work their magic. 

  • Pin with purpose: When creating pins, consider where you want people to go next. If you’re sharing a recipe, make sure the pin clicks through to a page with that recipe. It’s like leaving a trail of breadcrumbs for them to follow. 
  • Landing pages that wow: Picture this: someone clicks on your pin, and they’re excited to see more. Your landing page should be like a warm welcome, giving them exactly what they came for. If it’s a recipe pin, the landing page should have the full recipe, with some extra tips or stories.
  • Keep track of your pins’ performance: Check your data to see how many people click through your pins. This helps you understand what’s popular and what might need a little boost. 

Ready to Unlock Pinterest’s Full Potential?

If you’re looking to harness the true power of Pinterest for driving traffic and generating leads, we’re here to help. 

We specialize in crafting tailored Pinterest marketing strategies that align with your brand and goals. From pin creation to board creation and tracking, we’ve got you covered.

Use Pinterest to Generate Website Traffic and Leads

Use Pinterest to Generate Website Traffic and LeadsUse Pinterest to Generate Website Traffic and Leads

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Pinterest SEO: 5 Tips to Make Pinterest Work For You

Pinterest SEO: 5 Tips to Make Pinterest Work For You

Pinterest is a visual social network, so you might think that SEO doesn’t play much of a role here. I mean, nobody actually comes to Pinterest to search for content, right? After all, pinning stuff is what Pinterest is all about! But it turns out that Pinterest has a lot of SEO potential.

In fact, Pinterest users love to share links! When creating compelling boards and pinning tons of great stuff, you’re also sending traffic to your website.

Tons of businesses use Pinterest to drive more traffic to their website, but it’s not just about pinning pretty pictures. If you want your Pinterest pins to rank well in search engines, you need to make sure you’re doing SEO correctly.

So how can you use Pinterest for SEO? Read on!

Do keyword research to give you an idea of what users are looking for 

Using the right keywords can help your content reach the right people. So before you get started, it is essential to do keyword research. Create a list of the top keywords in your niche, and use them to inspire your content calendar.

Recipes are a huge hit on Pinterest. Let’s say you’re a nutritionist or a blogger who focuses on healthy living. You might want to create recipes related to the keywords you found.

If you’re a fashion blogger or a clothing retailer, take note of the keywords related to your niche and then create different boards and pins for each season.

Optimize your Pinterest boards

You can optimize your boards by making sure they’re relevant to your blog content or business. So that when someone searches a particular topic, they will find you.

When optimizing your boards, be sure to use keywords that people would search for to find the pins associated with them. Also, make sure you have at least three boards with lots of pins on them. The more boards you have, the more traffic you will get from Pinterest.

Write thoughtful pin descriptions

Including detailed descriptions can help your pins perform better. This, in turn, can help improve your reach and improve your pins’ SEO rankings.

If your Pinterest content isn’t optimized for pinner’s searches, then you’re missing out. You have 500 characters for your descriptions, so make the most out of it. Provide some helpful information about your pin. Give your audience a preview of what they’ll get from your content: what they’ll learn, how it would benefit them, and a call to action. These small bits of information may be just what they need to click through to your site.

If possible, include long-tail keywords in your description. They perform better than single or 2-word keywords since they describe what people are looking for. Just be careful not to overdo it. Google hates it when you stuff keywords into your descriptions, and you’ll likely be penalized for it in search engine rankings.

Use keywords as hashtags

Even though hashtags are optional on Pinterest, they are still considered beneficial. For one, they help users quickly find the content they are looking for. Plus, it helps you quickly get your pins to the top of the search results page.

Only include relevant words and phrases that describe the content in the pin. Avoid using popular but irrelevant hashtags to get people’s attention.

While Pinterest allows users to use more than 20 hashtags per pin, we advise that you limit your hashtags between 2 and 8. Having too many hashtags will make your pins look spammy.

Optimize your website for Pinterest SEO

Linking your website to your Pinterest account is an excellent step towards a better SEO performance.

You can use Pinterest tags to determine what types of Pinterest content deliver the most traffic to your website and what kind of content isn’t working. Plus, it gives you an idea of what people are doing on your website after interacting with your pins. The data is collected and sent back to your Pinterest account, so you can use it to adjust your strategy accordingly.

It’s also a good idea to add share buttons to your product pages. This allows visitors to pin items from your website to their boards.

Final thoughts

Pinterest is a great way to connect with your target audience. It’s visual and social, so it lends itself well to highlighting your content or promoting your products. Whether you’re a blogger, an artist, or a retailer, you can use the platform to drive traffic back to your website and gain followers in the process.

Pinterest may seem intimidating at first, but once you get the hang of it, you’ll realize that it’s easy to navigate. If you need help with Pinterest marketing, please schedule a free 30-minute consultation call with us. We’ll help you leverage Pinterest SEO to ensure your pins are getting maximum results.

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6 Ways to Use Pinterest for Your Healthcare Marketing Plan

6 Ways to Use Pinterest for Your Healthcare Marketing Plan

For most people, Pinterest is nothing but a big visual search engine. It is a platform users turn to when looking for  DIY projects to tackle, put-together outfits to wear, or recipes to make. But a lot of people fail to realize that Pinterest also provides a great opportunity, not only for businesses but also for healthcare providers and organizations.

Pinterest isn’t the first platform you’d think of when promoting your practice, but it can introduce your practice to a whole new audience. Plus, it can help you drive traffic to your website, generate leads, and even attract new patients.

So if you’re still not using Pinterest for your healthcare practice, now is the best time to get started.  Here are 6 ways to use Pinterest for your healthcare marketing plan.

Create pin-worthy images

Pinterest is an image-sharing platform. It is filled with appealing eye candy. So if you want to get gain some traction on the platform, then you need to create eye-catching and attractive images.

Unlike other social media platforms, Pinterest’s images are tall and vertically-oriented. The ideal image size is 1,000 x 1,500px and an aspect ratio of 2:3. Also,  including texts in your images can make a difference. Not only will it make your pins more enticing, it will also help users know exactly what your pin is about at a glance.

Educate your audience

According to Hootsuite, two-thirds of Pinterest users are women, and the majority of them are mothers. As moms, they are always looking for new ways to keep their kids healthy. If you’re a pediatrician, you can use the platform to educate them and promote healthy eating. You can share kid-friendly recipes, suggestions for making living a healthy lifestyle fun, or help moms identify health concerns in kids.

If you’re an OB/GYN, you can promote good breast health with pictures of what to expect during a mammogram. Or if you’re a cardiologist, you can create a pin on the importance of a stress test, and how to prepare for the said test. Simple pins like these can help take some of the anxiety out of such tests and would help your audience understand the importance of these tests.

Create boards centered around your specialty

Pinterest isn’t just about sharing your content and images. It’s an excellent platform where you can expand the idea of what your brand is.

Create boards that are centered around your specialty and make sure that it resonates with your audience. If you’re an OB/GYN, you could pin educational resources related to prenatal care, fertility tips, and gynecology information. If you’re a yoga instructor, you can create boards about yoga poses, yoga outfits, meditation, and healthy recipes.

The key is to create boards that interest your target audience. The more users engage with your content, the more likely will Pinterest see you as a great pinner. As a result, your content will be more visible in searches. Win-win.

Drive more traffic to your blog

Do you have an updated blog that you post content to? Pin your posts! Doing so can help drive traffic to your blog.

To capture the attention of your audience, the visuals need to stand out. It’s a great way to entice readers to click through your blog post. Keep in mind, though, that you don’t need to pin every blog post on Pinterest. Consider pinning blogs on topics that already have an audience on Pinterest.

To really maximize your pin’s potential, you also have to focus on your copy description. Provide enough information to entice a pinner to click through your blog.

The main goal is to draw people’s attention to your boards, get people to share your posts, and attract clients who are looking for your services. Keep these tips in mind when creating content for Pinterest. It won’t be long before you start seeing them coming to your website to find out more about what you offer.

See what topics are trending

One of the best things about Pinterest is that it gives you an opportunity to see and understand topics that are trending at the moment.

Pinterest acts as a search engine all on its own. Simply type in the keywords on the search bar to see what’s showing up on Pinterest already. Before you start creating pins and driving traffic to your website, it’s a good idea to look around on the platform to see what shows up. You can also check what your competitors are doing in the space.

According to Entrepreneur.com, pins related to trending topics see an average of 94% increase in click-throughs. Use the platform to find trending topics and use the information you gathered to position your products and services.

Promote your event

Pinterest might not get as much attention as compared to other social media channels. However, it remains to be a powerful platform for getting your content discovered and connecting with your audience. That said, this image-centric platform would be a great place for promoting upcoming events.

You can do this by creating boards specifically for your event. Make sure to include all relevant information, including the venue, behind-the-scenes photos, freebies, etc. Also, keep in mind that pinners are planners. In fact, 75% of pins are saved 1 to 2 months before an event. So make sure that you start pinning your event-related content months before the big day.

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How to go from 0 to 100,000 Website Visits

Moving from 0 to 100,000 visitors takes a lot of leg work, no matter how easy a blog post or interview makes it sound. Unless of course you are buying ads, which provides a short-term solution, you’ll need to get working!

Depending on your industry, Pinterest. Reddit, Quora, and LinkedIn can all provide avenues to increase your site traffic. I’ll take a look at each below.

In order for any of these to be successful, however, you need to make sure there is a reason to go to your website. I recommend a combination of new blog posts, freebies, and diverse media (videos, infographics, etc).

  1. Pinterest: On Pinterest there are a variety of ways you can boost your traffic. You need to start with the basics.
    • Complete your profile and confirm your website. By confirming your account, your profile tends to rank higher in search results. Also, let people know what to expect if they follow you.
    • Use Rich Pins. These add more content to your pins from your site, which can increase their impressions and clicks.
    • Optimize Descriptions: Not only do you want your pins and boards to appear in search results, you also want to entice people to click them.
    • Engage: Don’t just go through and Follow everyone you can to gain Followers, go through and Like, Comment, and Repin appropriate Pins before Following someone (yes, there are automation tools like this, such as NinjaPinner or Tailwind*).
    • Participate in Group Boards: Find group boards that fit your business and request to join them. Of course follow the rules when you pin to these boards, but they open the door to a much wider audience (BoardBooster* is great for automating your pinning).
  2. Reddit: The goal on Reddit is to get a lot of Upvotes. When a post makes it big, it can bring thousands of visitors to your site. Reddit is set up to prevent spammers, so you do need to be cautious about what type of content you are posting here.
    • Find your subreddits: These are the subcategories that you can post to. You need to find the ones that is made up of your target market. You can find these subreddits through searches on Reddit. Look for the results that are relevant and have high traffic. You can also use Metareddit to find subreddits. Just make sure that the subreddits you decide on FIT your topic and aren’t too broad.
    • Research the posts in the Subreddit: take note if you see consistencies in the posts and what the most upvoted posts tend to be. You will want to emulate what works within each specific subreddit.
    • Participate: Hold off on posting your links for just a bit more and focus your energy on commenting on other posts (new accounts can only comment once every 10 minutes or so).
    • Post your own links! But only if it fits the guidelines for the subreddit. When you are posting, don’t hesitate to test different headlines and time of day. Always be clear about what the post is about and then don’t try to upvote your own things. Redditors can smell marketing from a mile away, so don’t try to hide what you are doing. Of course sometimes, even if you get downvotes, you still may make a sale, which has happened a few times to me).
  3. Quora: We are just starting out on Quora, so there are other folks who can provide better insight here, but participate and provide great answers to questions.
    • On Quora the best way to  is to get traffic to your website is to find questions to answer have followers, but less than 10 answers. This means you have found a question people are interested in learning more about, but you can have your answer stand out compared to others.
    • Don’t be afraid to answer questions that aren’t directly related to your business, either. You have expertise in a lot of different areas, so you can more generally have your profile stand out if you start receiving up votes across the board.
    • Research how other people are answering the question. Are they writing quick responses or going into detail? This can show you how you need to be writing the replies.
  4. LinkedIn: If you are B2B, you need to be on LinkedIn. I highly recommend using Group Discussions to push out your blog posts and LinkedIn Articles to re-publish your popular blogs with a call to action back to your site.
    • Find Groups: LinkedIn has switched around their interface, but the goal is to find active groups that fit your target market.
    • Participate: Just like with Reddit and Pinterest, you need to participate. This means liking and commenting on other members’ discussions.
    • Post Discussions: Often your discussion will be flagged if you just post the link to the blog post, so you want to start by asking a question as the discussion title. In the body of the discussion, use some of your blog post and then provide the link to your site.

With each of these tactics, you need to be CONSISTENT and focus on sharing high-quality content. If you want to learn more about how to grow your traffic, please join my free email course on digital marketing.

*Affiliate Link

The Definitive Guide on How to Grow Your Website Traffic from 0 to 100,000: Moving from 0 to 100,000 visitors takes a lot of leg work, no matter how easy a blog post or interview makes it sound. Unless of course you are buying ads, which provides a short-term solution, you’ll need to get working!

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