People are searching for everything online – from restaurants that will deliver food to their doorstep, to the latest fashion trends. Searching for a health practitioner is no exception.
Your potential patients are looking for you online. The search engine is usually the first place people go to when looking for a healthcare provider. As such, the goal is to make sure you show up at the top of the search engine results page.
When done properly, SEO has the potential to earn an impressive ROI for your practice and attract the leads you need to grow.
Here are 5 SEO strategies to get more patients for your medical practice.
Optimize your website
A well-optimized website can help bring in people who are interested in your service, but who aren’t necessarily familiar with you. Not only will it help boost awareness of your practice, but you’ll also look more credible to prospective patients.
Doing SEO requires knowing who your target audience is, as well as their pain points. You need to start by conducting keyword research.
Using keywords that best describe your business and industry will help make your website more visible. Tools like Keyword Tool and Google Keyword Planner can help you find keywords and key phrases people search online to find your practice.
Create high-quality content
Building a website that highlights your service isn’t enough to get you the top spot on the search engine results page. You also need to create high-quality content.
Not too long ago, ranking your website on search engines was easy. All you need to do is write keyword-packed contents and you’ll start seeing results. But not anymore.
Search engines like Google love fresh, unique content. While keywords are still a vital ranking factor, you also have to consider the quality of your content. Write for your audience first and then search engines.
Having more custom content on your site can drive more traffic to your site and help you rank higher in search results. Write content that is interesting, informative, and unique. Make sure that you do it better than your competition.
Claim and optimize business listing
If you want to attract more patients, then you need to get listed in local directories. While most patients do use search engines when finding healthcare providers, not all of them would book an appointment immediately after making a quick Google search. In fact, studies suggest that 77% of potential patients do further research and read reviews before making a decision.
Claiming and optimizing listing on local business directories can increase your chances of being found by search engines.
Prospective patients usually visit third party sites such as Google My Business, Healthgrades, and more. You want to increase your local footprint to ensure that they find you no matter which site they are looking for. Having customer reviews will also help you gain the trust of prospective patients.
Optimize for local search
One of the best ways to convert a searcher to a patient is to ensure that your location shows up at one of the top three positions in a search engine’s “near me” map.
Potential patients usually search for facilities and doctors nearby. Optimizing your site for local search will make you more visible to people in your area, and ultimately contact you right when they need you.
Be sure to register your business on Google maps. Don’t forget to add your location to your page titles and content on your site.
Build a strong social media presence
Living in the digital world, having a social media presence is a must. While social media isn’t a direct SEO ranking factor, it does help with your ranking somehow.
If you want to get SEO benefits from your social media marketing, then you need to optimize your profile first. Also, make sure that you post updates regularly. You don’t need to create an account on different social platforms. Just choose one or two platforms and maintain an active presence on those channels.
Share your blogs on social media. This will help you reach a wider audience as well as build trust. If people start sharing your content, it’s more likely that more people will link to it. Links are a hugely important SEO ranking factor.
With the world going digital at a rapid pace, more and more people are turning to the internet to find answers to their health queries and find health practitioners.
Your medical practice can’t grow if it lacks the attention of prospective patients. It’s time to start taking a more focused and strategic approach in getting your practice in front of thousands of potential patients with search engine optimization. If you still haven’t invested in SEO, then you’re giving away clicks to your competitors.