In today’s social media era, engagement is like a form of currency. The more likes, comments, and shares you get, the better your online visibility is.
Instagram engagement isn’t just about the number of followers. It’s more about how your audience interacts with your brand. The good news is that boosting your engagement isn’t rocket science.
Wondering how to improve your Instagram engagement? These six tips are all you need.
Have a visually consistent Instagram feed
A visually consistent gallery is a great way to make an impression and earn yourself a follow. When creating social media posts, don’t forget to spare a thought for building your overall visual brand.
You might want to start by deciding on a color palette or selecting 2-3 filters you can maintain throughout all your posts. For instance, you can create a visual feed that features some light colors. Or you can go all black and white.
Of course, you want your Instagram feed to look appealing to your audience. But you also want to make sure that it’s in tune with your brand.
Write engaging captions
While high-quality images are necessary, they aren’t enough to capture the attention of your audience. You should also include interesting and engaging captions.
There is no such thing as a perfect caption. But people are more likely to like and comment if they find your posts helpful or if they can relate to them.
You want to create captions that evoke emotions, highlight the value of your products and services, or something people will find valuable. You can share a story your audience can relate to, provide actionable tips, or share something informative.
Embrace Instagram stories
More than Instagram posts, Instagram stories pique immediate interest and engagement for most users. They sit at the top of the screen. They’re displayed with a colored ring and only take a few seconds to watch.
A simple yet clever way to increase your story’s engagement is to use stickers. They’re fun and will make your stories more interactive. You can use the poll stickers to encourage your audience to provide feedback or get in on their preferences. Question stickers are a great way to connect with your audience or answer questions about your products or services.
Add geolocation to your posts.
Most businesses encourage their customers and clients to check in on their location. However, many fail to realize the benefits of adding geolocation to their posts.
Make geotagging a key part of your social media strategy if you have a physical location. Adding a place to your posts can expand the reach of your posts and make it easier for users to find you. Instagram users will be able to see where your business is located on a map and how far it is from their location. They can even see recent posts from this location.
Activate Instagram Reels
Are you already using Instagram reels? If you haven’t already, now is the best time to get started.
Instagram reels are short-form videos that allow you to express your creativity and bring your brand to life. It will enable you to play with creative tools and add effects and music to make your videos pop. It is an excellent way to share sneak peeks of your products and services or show what goes on behind the scenes.
Time your posts for maximum effect
Instagram’s algorithm loves posts that generate more engagements in a short period. In fact, the more engagement your posts get, the more likely will it appear in users’ feeds.
You can limit your engagement when you post at the wrong time. This is why it’s essential to discover your best time to post. This can help you reach more people, increase your engagement, and grow your brand.
Every Instagram account has different followers with different time zones. Spend time tracking and monitoring your Instagram analytics to find out when your audience is most active.
Amplifying your Instagram engagement is no longer just about posting high-quality photos. It’s also important to get to know your audience, interact with them regularly, and double down on creating content that will keep them coming back for more.
If you need help developing a concrete strategy to increase your Instagram engagement, we’re here to help. Schedule a free 30-minute consultation call, and we’ll help you build your brand and cultivate an audience online.