Today we are going to talk about Instagram! What posts get the BEST engagement??? Instagram is one of the fastest growing networks out there and a place where people LOVE to engage! A lot of our clients see more interaction on Instagram than Facebook or Twitter. I wanted to share our Top 5 posts and how to do them. Enjoy!
1) Behind the Scenes
Bring your audience behind the scenes of what you do! You can post fun or funny pictures, short videos or even better Instagram stories!
Instagram Stories can give your followers and customers more insight into who you are as a person and as a business. Go live at an event you are at or attending!
2) Play with your content
Have a palette of different content to share. Create custom images using Canva, Create fun short videos with Ripl, try out different story ideas, since stories only stay on Instagram for 24 hours you can get a good idea of what really gets engagement.
3) Get PERSONAL
It’s time to bring out the family pictures and your personality! People love when you talk about your interest. Be authentic, be able to capture who you are and what your core values are. Think of the WHY, why you are selling these products, offering this service, running your own business, what’s your story behind YOU??? Then get out there are ask your customers and clients for video testimonials, maybe what’s their WHY, why do they love you, why do they love your products, WHO are they as a person? Get creative and have fun!
4) Active listening
Remember your customers want to feel valued, they want to feel loved, so incorporate them into your planning. Ask them questions like “Do you like this color or this color?” “Would you prefer to have this one or this one?” Create polls that they can comment on, ask them to submit ideas or suggestions. People LOVE to be apart of something and LOVE to give their opinion. Then you can @mention them and thank them for their input!
5) Be organized
Utilize Pinterest boards for ideas, create a holiday board, quotes board, etc. You can also create a Google Drive folder or Dropbox folder to start stashing away pictures. These pictures can be from Pixabay, Pexels or even your own photos (which are the best), Once you have your images made you can keep your Instagram posts organized with Trello. Trello is an FREE tool that you can create streams or cards of your Instagram posts, then you can copy the text straight from there and post to Instagram!
- Think of industry leaders and repost and comment on their stuff
- Create a branded hashtag for your holiday campaign.
If you need help with your Instagram Marketing Strategy, we are here to help!