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Discovering your Patient't Journey

From the moment a patient seeks medical care for an injury or makes an appointment with their family doctor to determine the cause of their recent symptoms, the patient has begun a journey during which multiple people may be involved.

Hospitals, physicians, nurses, and other providers, may all be, at one point or another, involved in this patient journey.

When we start to think of the “Patient Journey” we need to think of these things:

  • What they are going through?
  • What are their pain points before they get to you?
  • What are they experiencing and struggling with?

By identifying these things this helps you as a business owner be able to provide the right resources they are looking for.

In today’s healthcare landscape, consumers have more options, choices, and resources when it comes to the direction of their own care. This ecosystem shift slab that the patient transportation is not a linear one, but rather a multi-stage clause with many different channels and touch points along with the media (much like a tree with dozens of different branches).

A few stages of the “Patient Journey” –

Awareness: Self-assessment of barrier and symptoms, leading to online research and education, consequence problem on social media, etc. This is the start id their journey, they have recognized that something is not right with their body, or how they feel. Most people will become aware of their issue and then start the research process. 

This is where they will spend hours online on different tools like Google, Pinterest, Facebook, WedMd, etc. to try to identify what they are going through.

Help: At this point, the patient understands they need help with their symptoms and are looking for the correct place to go. This is where your resource marketing comes into handy because you have been building a rapport with your patients, they trust you and know you are the right person to start with. 

Care: This piece is where the “know, like, trust” factor comes in. When a patient chooses you to be their caretaker and help them with their issues or symptoms this is a really big deal. most people just think I am a doctor and this is what I am supposed to do, but you are doing so much more. You are becoming a large resource mentally, physically, and emotionally. 

Treatment: You may be on the journey with these patients for a while, or just a couple visits. It’s important to take note of their treatment so you can use that data to help other patients like them. Treatment can be anything from home remedies, physical therapy, chemo, counseling, whether it be large or small treatment it will be a world of difference to your patient if they are no longer in pain. 

Behavioral/Lifestyle Change: Changes to reduce readmissions and promote proactive health. How has your care and treatment helped them to live a better life? This piece right here is the end goal, this is what people are looking for. 

  • Do they want to be able to walk with ease again?
  • Be able to live to see their family grow?
  • Be able to overcome their fears?

Whatever that lifestyle is for them that they will be able to achieve when they are doing work with you and your practice is the first step to your digital marketing. They are wanting something better in their life, they became aware of their problem, sought help, got treatment, and now ready to live their life again.

Ongoing Care/Proactive Health: What is the call-to-action? Do they need to come for follow-up appointments, exercises at home, home remedies, physical therapy, etc.? What do they need to do to continue their lifestyle and be proactive from here on out? 

It’s important for the patient to understand their journey and continue to improve. 

WHAT IS PATIENT JOURNEY MAPPING?

Patient route mapping in the healthcare industry is a data-driven, patient-centric approach to planning marketing activity, communications, and (to some degree) even delivery care. It’s a way to gather the facts, discover the anticipation of your patient, and then line-up that information to deliver an exemplary healthcare experience.

What testament a patient excerpt map do for you?

In short, patient section maps give you a clear guide for how to improve retention and acquisition through customer satisfaction. Exceeding patient expectation benefits your saps relation convenience twofold:

  1. It increases retention rates through patient satisfaction
  2. It increases new patient acquisition through evangelism

Word of mouth is still, and most likely always will be the best form of marketing, but if you can really connect with your patient’s on a much deeper level and be able to provide information, be a resource for them and their family. This allows you to take your digital marketing to the next level and reach more people. 

Conclusion

Active listening and putting systems in place is key! You will always want a steady flow of patient’s, and as their lives change maybe they move or find a different doctor or maybe your services are no longer needed, it’s important to keep that pipeline full with new and potential patient’s that need your services.

Digital marketing is a great way to connect with a potential patient’s in your community and be more than just a provider, but a resource. Once people feel they can trust your practice and get their questions answered, that’s when the magic happens. They start talking about you online and referring you more and more.

A few things to do when you get a new patient:

  1. Collect their email address – don’t just leave this in your system and not do anything with it, add it to your CRM like MailChimp, InfusionSoft, SalesForce, MyEmma, Constant Contact, etc. an email software so you can send them monthly newsletters with valuable information.
  2. Ask them to like you on Facebook or Instagram
  3. Invite them to leave a positive review on Google and/or Facebook once they are satisfied with their treatment
  4. Then have a strong social media presence to continue to stay top of mind

Remember, you are an important piece of your patient’s journey!

Learn more about  3 Tested Tactics to Integrate Patient Journey in Digital Marketing Strategy

Understanding your patient's journey and How to market to them online

How to Use Digital Marketing to Grow your Healthcare Practice

As a healthcare practice, it is really important to stay top of mind with your current patients and also future patients. By using digital marketing there are so many ways to stay connected.

One question we get asked a lot is:  

“How do we increase our engagement and promote our practice with digital marketing?”

Well, that answer is a little tricky since there are many different options out there. It’s more of a combination of different tools to make your digital marketing work for you. In the digital marketing world, it is about trial and error, seeing what your audience responds to the most and how to start those conversations. 

In this blog, I am going to talk about 5 ways to help increase your engagement and promote your practice. 

Word of mouth and referral marketing are still the best ways to grow your practice, but with people being able to access information from SO many places we have to be a little more creative and think outside the box to build those relationships and loyalty.

Once they have come into your practice you want to make sure you stay top of mind, more importantly, you want to make sure you have good online profiles so it is easy for your audience to refer you.

How many of you have wanted to try something new with digital marketing but just don’t know where to start or what to try?

Social media marketing is one of the most popular ways to get in front of your current audience and potential new patients.

You can do this organically or implement paid ads as well. This is not an overnight success, it does take time, but it does work!

Let’s talk about the 5 Ways to Help Increase Your Engagement and Promote Your Practice:

1. Instagram

We have been talking about Instagram a lot this year and we will continue to do so, it is one of the fastest growing social media platforms with the average age 35-65-year-olds. Instagram is all about the visuals, from building a strong brand presence on your feed, having font styles on your images, color scheme, image theme, etc. this makes your feed look clean and interesting. Let’s dive into how to master Instagram Stories

This biggest thing with Instagram right now is the Instagram Stories, these stories only stay up for 24-hours, so this is a great place for:

One really cool thing you can do with these stories is “Highlight” them, this saves them into an area about your feed pictures, you can categorize them so all your stories go to the correct boards.  This turns into a great resource for your audience, each video on Instagram Stories can be 15 seconds long, you can record a 45sec to a 1 min long video and then use this app called CutStory and it automatically cuts your video into 15-second increments for you to share.

How to highlight Instagram Stories

You can also create branded Instagram stories images with Canva, they have different themes you can choose from, you can use your own font styles, brand colors, logo, and images.

Now, you may be thinking what if I do a video that is more than 1-minute long, where should I put that? Well, don’t worry, Instagram has you covered and that is where IGTV comes into play. This is similar to YouTube but it allows your audience to watch the full video on Instagram, they don’t have to leave the platform.

A few ideas to create IGTV videos around are:

  • New mother tips
  • Birthing Plan
  • Vaccines
  • Physical Therapy
  • Counseling Tips
  • National Observance Days
  • Surgery Tips
  • New medical practices
  • Interviews with nurses and doctors

Instagram has a lot of bells and whistles you are able to tap into and really grow a long-lasting relationship with your audience.

2. Video Marketing

It’s 2019 and it’s all about the videos! Video marketing is huge and will continue to grow. Videos are great because it allows your audience to connect with you quicker. We wrote a blog a few months ago about “How to Create a Strong Video Marketing Strategy” videos are something you either love or hate.

Videos can be educational for your audience, videos with closed captions are even better. Here are a few good stats about video:

Let’s dive into the statistics behind healthcare marketing with video:

  1. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)
  1. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. (Source: Eloqua)
  1. Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewery)
  1. The average user spends 88% more time on a website with video. (Source: Mist Media)
  1. Video and e-mail marketing can increase click-through rates by more than 90%.(Source: Mist Media)
  1. Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)
  1. Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
  1. Blog posts incorporating video attract three times as many inbound links as blog posts without video. (Source: SEOmoz
  1. 59% of senior executives prefer video over text. (Source: Brainshark)
  1. Having a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google(Source: Mist Media)

Source Here

When you think of video marketing, most people think you have to have a studio, pay a professional, take a lot of time on editing, props, backgrounds, and more. In all honesty with the technology of the newer smartphones and HD cameras, you can really shoot your own videos in office. Actually, the more authentic videos are the ones that get the most engagement online.

A couple of things to remember when shooting a video from your smartphones when you are recording a video for Instagram be sure to have your phone vertical, and when shooting a video for YouTube, Blogs, or Facebook you will want your phone horizontal.

Let’s start recording! Be Authentic, real, give value, and have fun!

3. Facebook Groups

Facebook groups are climbing higher on the list for digital marketing, gone are the days where just having a Facebook page worked, Facebook pages work great if you plan on spending money on ads.

There are a ton of Facebook groups out there that your practice can join, you can even start your own group.

For example – Let’s say you are a women’s medical office, Your services include OB-GYN, birthing center, primary care, pediatrician, etc. But, one special thing that your office focuses on is wanting to help new mothers with education. Vaccines, breastfeeding, car seats, home care, feeding, etc. Most of your patients come from within a 25-mile radius of your office, you can create a group on Facebook called “Tips for New Mothers YOUR CITY” in this group you can invite your current patients to join, post daily, as your group continues to grow you will post two or three times a day. You are creating a community of women that are going through the same thing and want answers. You can allow the members of the group to post questions and concerns for your practice to answer. This is a wonderful way to create trust with your patients. You can then start to mention the other services your practice offers.

In this video below, I will show you how to start a group from scratch and also how to search for groups to join.

4. Email Marketing

Email marketing is NOT dead, I know some may think that email marketing and newsletters are a waste of time, but they actually work great. It is a convenient way to stay top of mind with your patients. With social media marketing and the algorithms it’s hard to really know who has seen your organic posts, then to monitor the engagement. Now, the insights and analytics on the social media platforms tell you how many likes, comments, and shares you had on posts. With email marketing, you can actually see who opened your emails, who read them, and who clicked through to your website.

There are a few ways to incorporate email marketing into your plan:

  • Content Upgrades, also known as Free downloads. This is a piece of content you put together for your ideal patient to download, in order for them to download it they have to submit their name and email. For example – if we go back to the example in number 3, you could create:
    • Newborn checklist
    • Going home checklist
    • Breastfeeding Tips
    • New Momma Myths
    • Top 10 products to have at home for your new baby
    • etc.

This pdf would then be uploaded to your website and linked into MailChimp or Leadpages to create a landing page with the form for name and email, you can then push this out to social media, your current email list of current patients. Over time you will create quite a few content upgrades. Make a list of different checklists, ebooks, resources you can create for your patients now and then you push that out to gain new email subscriptions to grow your email list. This is an example of what a sign-up form looks like:

  • Newsletters – You can send weekly or monthly newsletters to your lists, in some cases you may have multiple lists and can customize a newsletter for each list based on your audience. It is important to understand what your audience wants to know about so you can pack your newsletters with valuable content. It doesn’t matter if you do weekly updates or monthly, what matters most is consistency. Whatever you choose to do be sure to stick with it. You can also incorporate your videos into these emails, this allows you to build those deeper relationships!

5. Blogging

Blogging serves dual purposes, it is great for SEO (Search Engine Optimization) and it allows you to show your expertise. When you are promoting your practice on social media your end goal is to get them back to your website to sign-up for your email list, book an appointment, or fill out paperwork, how do you give them an incentive to go back to your website?

When blogging just like everything else we have spoken about it is all about consistency. One blog per month or two, as long as you do one each month, these are no longer 300-500 word blogs, these are cornerstone blogs which means 1500+ words per blog. We recently wrote a blog on how to share your blog, in that post there is a FREE download, a blog checklist, you can download it here.

Your blogs should cover content that your audience wants to learn about, whether this is myths around vaccines, childbirth, new momma tips, etc.

This is where you tie the above 1-4 items into your blogging. In each blog post you will be:

  • Making an image you can share onto Instagram
  • Make a “teaser” video for Instagram with 3 inside tips from your blog
  • Create a longer video for IGTV about your blog
  • Create videos to go inside your blog post – you will place these videos on YouTube then insert them into your blog posts
  • You can also create a content upgrade or call to action for your readers to sign-up for your email list. Here is an example of a great blog post

Your website/blog is your hub, you want to drive traffic to your hub. Once your blog is complete you can then share it to multiple platforms with links back to your site, this helps reach new potential patients as well.

As you can see through these 5 different marketing platforms, they each allow you to grow your practice and connect with your audience on a deeper level. They all work based on consistency and planning. This is why having a digital marketing plan is so important.

If you are ready to take control of your digital marketing and want to see how to implement these tasks into your marketing plan please schedule a FREE 30-minute consultation with us today! 

How to Use Digital Marketing to Grow your Healthcare Practice

We have been talking to our clients a lot about building their personal brand and how to do that. In this video, below I share with you 7 tips on building your personal brand.

Personal Branding Tips

1. Work on building relationships
2. Really understand your value that you offer
3. Be authentic and transparent
4. Include personal pictures and videos into your digital marketing
5. Live your brand in your everyday life
6. Be consistent with your marketing, social media posts, blogs, videos, newsletters, etc.
7. Listen to your audience

BONUS– share your why and your story!

Mompreneur Interview with Niki Lopez
Sometimes you think you will be in corporate forever, and then you get laid off and things change! Learn how Niki took being laid off as a sign to become a freelancer, replacing her corporate income and now entering in her 10th year of business!

A little About Niki:

Niki followed a career as a producer and sports reporter for NewsRadio 850 KOA in the Denver metro area, Niki found her true passion—marketing—after accepting a position as the marketing director for a small, family-owned contracting company. Niki was then hired as a franchise marketing consultant for a large national franchise organization, which led her to discover that she had a true talent and love for consulting with franchise owners on how to make their local markets work for them.
Niki founded Focus in 2009 after recognizing the need for a boutique online marketing and public relations firm in Denver. Using her extensive media contacts along with her native-born knowledge of Colorado and the Denver market, Niki has built Focus to fit her original vision of helping business owners achieve their dreams and goals through smart and effective marketing and PR strategies.
Niki currently resides just north of Denver with her husband Cory, son Brooks, daughter Teddy, and her two dogs, Hazel and Leo. In her free time, she is an avid reader, Denver sports fan and enjoys hanging out with her family.
Niki Lopez
Focus Marketing + PR
www.focusmarketingandpr.com
303-949-1876
Connect with Me:
Mompreneur Series-Pinterest Niki
How to use KWFinder

We spoke briefly last week about KWFinder and how easy it was to find the correct keywords for your business. Knowing your keyword phrases, also known as long tail keywords will help you create that strategy for your blogging and SEO. Keyword Finder is a powerful tool to help you discover your niche keywords.

KWFinder helps you discover that sweet spot with keywords that many people are looking for but have a low competition level, meaning it would be easy to rank higher on Google for those mid to lower keywords.

The one thing I love about KWFinder is it simple and easy to use. For someone like me who is such a visual person I love the how they show you all the data you need, the ranking, what other sites are using those keywords and what their domain and page authority is. This tool takes the complexity out of keyword research. Be your own keyword expert!

First Step with KWFinder

This is a free tool, but you are only allowed to have 3 FREE searches per day. First thing, create an account here. If you really want to take your SEO and blogging to the next level and really want to dive deep into finding your long tail keywords, I would suggest looking at their monthly or annual pricing.   After your 3 free searches, you will have to either upgrade your plan or wait 24 hours.

The second Step Start Searching for Your Keywords

It is very simple, on the homepage of KWFinder there is a box that says “Enter Keyword” this allows you to search for the keywords you think are important to start with. You can also choose a specific location and language. If you are a local business then the location option would be very beneficial for you. When you are local you want to know what your community is searching for to make sure you re providing them the correct information. Or even if you sell online but only is the U.S. that is something to think of as well. Some of you may be ahead of the game already and have a list of keywords, maybe from an old website company, coach or just your own research, you can upload those into KWFinder, it has to be a CSV file.

One thing to remember or be aware of when you are using the location feature when you type in your keyword and the location you are wanting to search you would then click find keywords and KWFinder will show your results on a single screen. It will then display all sorts of data for you, such as the difficulty level of being able to rank for that keyword, cost per click (CPC), search volume.

The Third Thing, What does this all mean?

How hard it is to rank for that specific keyword.  You will see green, yellow and orange buttons with a number in them, ranging from 15-63 or even higher. This is really important for your strategy. If the keyword is in orange which is usually over 45 that means it is going to be very difficult to rank on Google for that keyword. Your strategy at this point should be looking for the yellow and green keywords. KWFinder shows you different keywords that are similar to the one you searched for, it is also going to tell you how many people a month are searching for that keyword or long tail keyword.

For example I searched “Social Media Online Coaching” the ranking was 47 which is yellow meaning it is possible for me to rank on Google with that keyword, but if I wrote about “Social Media Monitoring” which is a 32 it would be easier for me to get on the first page of Goole or other search engines with that long tail keyword.

Here are a few things below that each search will provide you:
* What’s trending
* Monthly Search Volume
* Cost-Per-Click (CPC)
* Pay-Per-Click (PPC)
* Google SERP results

SERP Competition Checker

Get localized Google SERP results with KWFinder. The SERP checker is a Google SERP competitor analysis tool providing 45+ SEO metrics. (SERP= Search Engine Results Page)

Another feature to look at when look at your keywords, on the right-hand side of the dashboard it will show you what websites are using those words and what the competition level is, the green, yellow or orange rankings. It will also display on each website their DA (Domain Authority) and their PA (Page Authority).

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). …Domain Authority is calculated by evaluating linking root domains, the number of total links, MozRank, MozTrust, etc. — into a single DA score.

Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.

Creating Your Keyword Planner

Once you have found the keywords and long tail keywords you want to use, you can create a list within your KWFinder account that you can save to help you manage your search efforts. You may want to think of different lists, categories of your keywords. For us, we may have a list that is “Social Media” and one that is “Digital Marketing Tools” the important reason about having different keyword lists is you will be writing different content on your website, think of the services you offer and how you can write blogs all around those different topics. Those are the keyword lists you need to create.

How to create a new list:

  • Select the keywords you want to add to a list
  • Then you will see “Add to List” click that button
  • Then enter your list name
  • And DONE!

This saves the list to your account, you can always add and delete keywords from that list as you need to. You can also download your list into a CSV file if you would rather do that. One thing to always remember when adding your keywords to your list, it is better to add the easy (green) and mid (yellow) to your list rather than hard (orange).

WrapUp

This amazing tool provides you a ton of powerful information to help you succeed with your SEO and Blogging strategy. In today’s digital marketing world it is important to always stay abreast of the hottest topics and trends in your industry and become even more of an expert than you already are. By utilizing KWFinder and all of its bells and whistles you will be able to find those relevant long tail keywords for you and your business, taking your digital marketing to the next level. This is an efficient way to stay on top of those trends and searches and will save you a ton of time in the long run!

Interested in learning more? Take a look at these articles:

Digital Marketing and Search Engine Optimization in 2018

Off-Site SEO

On-Site SEO

As a business owner, it is important to figure out what steps go into each process, service or product you sell. When we start our business we are excited to serve our customers/clients. We sometimes max ourselves out and take on too much or can’t do everything. We forget to take vacations, spend time with family and friends, take care of US. We are working too hard and too much! Write down each step or task you do for each service or product, look at them and see which ones you can put on autopilot.

Things Each Entrepreneur should have on Autopilot:

  • Social Media Posts
  • Blog Posts
  • Newsletters
  • Chatbox on Facebook Messenger
  • Meeting Reminders
  • Invoicing
  • Leads
  • Networking Connections
  • Sales Pipeline/funnel
  • Event Registration Process

Interested in learning more? Take a look at the following videos:

Finding Related Keywords on Google

Interview with Casey Smith – Wild Liberty Design Co.

Core Values, Why They Are Important To Your Business 

 

What is it like as an entrepreneur? How have you found ways to keep your life organized?

Behind the scenes

I know I feel like each and every day I am running around like crazy. Taking my daughter to school, client work, networking, videos, errands, letting the dog out, house chores, you name it! I have been an entrepreneur for 10 years now, WOW time flies! It can be hard to balance work and life, some nights you are working late, some mornings you are up early, trying to fit everything in in one day! To be honest with you I have really been an entrepreneur at heart since I was 5 years old. I would travel back to Michigan each Summer and started helping my grandma and grandpa in their H&R Block office in Oscoda, MI. I helped make coffee, answer phones, once I learned how to read they had me filing paperwork, getting forms, speaking with the customers and from that moment I knew I wanted to own my very own business. The joy of having my own clients, my own desk, my own business name it was so exciting to me!  Once I set out on my own in 2007 I have been like the energizer bunny who just keeps going and going! I really don’t know how to STOP! I love working, I love having a busy schedule and learning new things. I feel that to be a successful entrepreneur you need to keep yourself busy with the right things, set your goals, be organized and set boundaries.

Who’s with me as a female entrepreneur we wear many different hats during the day. I can be on a conference call while changing laundry or letting the dog out.  We have to organize the family schedules, work schedules, and fun schedules. People have NO clue what goes on behind the scenes of your day to day life!

Being Organized

I have always been organized in life, ask my mom! I love things neat, clean and organized. I have realized over this past year, life is NOT always like that. We have been going through a remodel of our house and it has been a bit challenging. We have contractors in and out all day, trying to organize their schedules is like trying to find a taxi in New York!

I try really hard to remain ORGANIZED, but sometimes I feel like I am just overwhelmed. I am shifting my schedules and my day around to find time to write blogs, make videos, and take calls. It’s easy for calls because they CAN’T see my office or lack of space for an office. When I do my videos I NEED a nice clean background, that can be hard to find right now. So, what I guess I am trying to get at it, it’s ok to be disorganized once in awhile. It has shown me the importance of setting that foundation early on in my career of being able to adapt to different situations and know what I need to get my work done each day. You just have to be a little creative some days.

A few tools I found to keep my family and business organized:

Google Calendar – Everything I do is on my calendar! I can invite my husband to family functions or my business partner Caitlin to team calls. I can color code each of my calendars, from networking, personal, writing, videos, etc. It keeps me on my toes. I love when things are color coordinated, so this is perfect!

Google Drive and Google Pictures – these allow me to share documents with my family and business life.  I can have different folders for personal and business. I have my daily task sheet on Google Sheets for everything I need to get done each day, our client information, social media posts and more. I am able to share documents or folders with the people I want. The thing I like the most is I can access the items from any device I own! It makes my life SO much easier.

It is important to find these systems to put in place to help you stay on track. As an entrepreneur we can get lost in creating our own schedules so staying organized and setting boundaries is key!

Putting systems in place and being able to delegate

One thing we have earned over the past 10 years is we can’t do EVERYTHING! In order for our company to grow we needed to find people to help with daily tasks, maybe twitter followers, Facebook Likes, Content writing, etc. We wrote down one day things we LOVE to do for our clients and things we know we need to do, but not in love with it. We then reached out to the local colleges and found interns to help!  We have been able to put systems in place for each client on what needs to be done and when. how much time it should take and when the project should be complete. We were then able to implement these systems with our interns and now contractors. By putting these systems in place it allows us to be able to create a schedule for what we want to get done and the flexibility for our team to work when they can.

Don’t get me wrong this did NOT happen overnight, it took us awhile to find the right people and what the right tasks were for them, we have had about 7 people work for us and some didn’t work out, some went their own ways but still keep in touch and for our interns they all ended up getting awesome jobs, thanks to us!

It’s like that motto, “You have to spend money to make money” well in a way it is true. If you try to manage everything in your business you will limit yourself. Start making lists of the things you love to do in your business and the things that you don’t love. Maybe like your books, calls, networking, social media, etc. Then start looking for other businesses that offer those services. Ask friends or even post to Upwork.

It is scary taking the first step to delegating something, trust me coming from a control freak, nothing is the way you do it! HAHA Once you find the right person or company it takes a BIG weight off your shoulders that is one less thing you have to worry about and you know it is getting done.

Are you tired of going through hundreds of websites each week to find content to share or write about? These two free tools will help you get your industry new at your fingertips!

Feedly

The content you need to accelerate your research, marketing, and sales.Feedly allows you to become a smart reader with less noise!

Google Alerts

Monitor the web for interesting new content. How often. As-it-happens. At most once a day. At most once a week. Sources. Automatic. News. Blogs. Web. Video. Books. Discussions.  And much more!