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We have been talking to our clients a lot about building their personal brand and how to do that. In this video, below I share with you 7 tips on building your personal brand.

Personal Branding Tips

1. Work on building relationships
2. Really understand your value that you offer
3. Be authentic and transparent
4. Include personal pictures and videos into your digital marketing
5. Live your brand in your everyday life
6. Be consistent with your marketing, social media posts, blogs, videos, newsletters, etc.
7. Listen to your audience

BONUS– share your why and your story!

Mompreneur Interview with Niki Lopez
Sometimes you think you will be in corporate forever, and then you get laid off and things change! Learn how Niki took being laid off as a sign to become a freelancer, replacing her corporate income and now entering in her 10th year of business!

A little About Niki:

Niki followed a career as a producer and sports reporter for NewsRadio 850 KOA in the Denver metro area, Niki found her true passion—marketing—after accepting a position as the marketing director for a small, family-owned contracting company. Niki was then hired as a franchise marketing consultant for a large national franchise organization, which led her to discover that she had a true talent and love for consulting with franchise owners on how to make their local markets work for them.
Niki founded Focus in 2009 after recognizing the need for a boutique online marketing and public relations firm in Denver. Using her extensive media contacts along with her native-born knowledge of Colorado and the Denver market, Niki has built Focus to fit her original vision of helping business owners achieve their dreams and goals through smart and effective marketing and PR strategies.
Niki currently resides just north of Denver with her husband Cory, son Brooks, daughter Teddy, and her two dogs, Hazel and Leo. In her free time, she is an avid reader, Denver sports fan and enjoys hanging out with her family.
Niki Lopez
Focus Marketing + PR
www.focusmarketingandpr.com
303-949-1876
Connect with Me:
Mompreneur Series-Pinterest Niki
How to use KWFinder

We spoke briefly last week about KWFinder and how easy it was to find the correct keywords for your business. Knowing your keyword phrases, also known as long tail keywords will help you create that strategy for your blogging and SEO. Keyword Finder is a powerful tool to help you discover your niche keywords.

KWFinder helps you discover that sweet spot with keywords that many people are looking for but have a low competition level, meaning it would be easy to rank higher on Google for those mid to lower keywords.

The one thing I love about KWFinder is it simple and easy to use. For someone like me who is such a visual person I love the how they show you all the data you need, the ranking, what other sites are using those keywords and what their domain and page authority is. This tool takes the complexity out of keyword research. Be your own keyword expert!

First Step with KWFinder

This is a free tool, but you are only allowed to have 3 FREE searches per day. First thing, create an account here. If you really want to take your SEO and blogging to the next level and really want to dive deep into finding your long tail keywords, I would suggest looking at their monthly or annual pricing.   After your 3 free searches, you will have to either upgrade your plan or wait 24 hours.

The second Step Start Searching for Your Keywords

It is very simple, on the homepage of KWFinder there is a box that says “Enter Keyword” this allows you to search for the keywords you think are important to start with. You can also choose a specific location and language. If you are a local business then the location option would be very beneficial for you. When you are local you want to know what your community is searching for to make sure you re providing them the correct information. Or even if you sell online but only is the U.S. that is something to think of as well. Some of you may be ahead of the game already and have a list of keywords, maybe from an old website company, coach or just your own research, you can upload those into KWFinder, it has to be a CSV file.

One thing to remember or be aware of when you are using the location feature when you type in your keyword and the location you are wanting to search you would then click find keywords and KWFinder will show your results on a single screen. It will then display all sorts of data for you, such as the difficulty level of being able to rank for that keyword, cost per click (CPC), search volume.

The Third Thing, What does this all mean?

How hard it is to rank for that specific keyword.  You will see green, yellow and orange buttons with a number in them, ranging from 15-63 or even higher. This is really important for your strategy. If the keyword is in orange which is usually over 45 that means it is going to be very difficult to rank on Google for that keyword. Your strategy at this point should be looking for the yellow and green keywords. KWFinder shows you different keywords that are similar to the one you searched for, it is also going to tell you how many people a month are searching for that keyword or long tail keyword.

For example I searched “Social Media Online Coaching” the ranking was 47 which is yellow meaning it is possible for me to rank on Google with that keyword, but if I wrote about “Social Media Monitoring” which is a 32 it would be easier for me to get on the first page of Goole or other search engines with that long tail keyword.

Here are a few things below that each search will provide you:
* What’s trending
* Monthly Search Volume
* Cost-Per-Click (CPC)
* Pay-Per-Click (PPC)
* Google SERP results

SERP Competition Checker

Get localized Google SERP results with KWFinder. The SERP checker is a Google SERP competitor analysis tool providing 45+ SEO metrics. (SERP= Search Engine Results Page)

Another feature to look at when look at your keywords, on the right-hand side of the dashboard it will show you what websites are using those words and what the competition level is, the green, yellow or orange rankings. It will also display on each website their DA (Domain Authority) and their PA (Page Authority).

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). …Domain Authority is calculated by evaluating linking root domains, the number of total links, MozRank, MozTrust, etc. — into a single DA score.

Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.

Creating Your Keyword Planner

Once you have found the keywords and long tail keywords you want to use, you can create a list within your KWFinder account that you can save to help you manage your search efforts. You may want to think of different lists, categories of your keywords. For us, we may have a list that is “Social Media” and one that is “Digital Marketing Tools” the important reason about having different keyword lists is you will be writing different content on your website, think of the services you offer and how you can write blogs all around those different topics. Those are the keyword lists you need to create.

How to create a new list:

  • Select the keywords you want to add to a list
  • Then you will see “Add to List” click that button
  • Then enter your list name
  • And DONE!

This saves the list to your account, you can always add and delete keywords from that list as you need to. You can also download your list into a CSV file if you would rather do that. One thing to always remember when adding your keywords to your list, it is better to add the easy (green) and mid (yellow) to your list rather than hard (orange).

WrapUp

This amazing tool provides you a ton of powerful information to help you succeed with your SEO and Blogging strategy. In today’s digital marketing world it is important to always stay abreast of the hottest topics and trends in your industry and become even more of an expert than you already are. By utilizing KWFinder and all of its bells and whistles you will be able to find those relevant long tail keywords for you and your business, taking your digital marketing to the next level. This is an efficient way to stay on top of those trends and searches and will save you a ton of time in the long run!

Interested in learning more? Take a look at these articles:

Digital Marketing and Search Engine Optimization in 2018

Off-Site SEO

On-Site SEO

As a business owner, it is important to figure out what steps go into each process, service or product you sell. When we start our business we are excited to serve our customers/clients. We sometimes max ourselves out and take on too much or can’t do everything. We forget to take vacations, spend time with family and friends, take care of US. We are working too hard and too much! Write down each step or task you do for each service or product, look at them and see which ones you can put on autopilot.

Things Each Entrepreneur should have on Autopilot:

  • Social Media Posts
  • Blog Posts
  • Newsletters
  • Chatbox on Facebook Messenger
  • Meeting Reminders
  • Invoicing
  • Leads
  • Networking Connections
  • Sales Pipeline/funnel
  • Event Registration Process

Interested in learning more? Take a look at the following videos:

Finding Related Keywords on Google

Interview with Casey Smith – Wild Liberty Design Co.

Core Values, Why They Are Important To Your Business 

 

What is it like as an entrepreneur? How have you found ways to keep your life organized?

Behind the scenes

I know I feel like each and every day I am running around like crazy. Taking my daughter to school, client work, networking, videos, errands, letting the dog out, house chores, you name it! I have been an entrepreneur for 10 years now, WOW time flies! It can be hard to balance work and life, some nights you are working late, some mornings you are up early, trying to fit everything in in one day! To be honest with you I have really been an entrepreneur at heart since I was 5 years old. I would travel back to Michigan each Summer and started helping my grandma and grandpa in their H&R Block office in Oscoda, MI. I helped make coffee, answer phones, once I learned how to read they had me filing paperwork, getting forms, speaking with the customers and from that moment I knew I wanted to own my very own business. The joy of having my own clients, my own desk, my own business name it was so exciting to me!  Once I set out on my own in 2007 I have been like the energizer bunny who just keeps going and going! I really don’t know how to STOP! I love working, I love having a busy schedule and learning new things. I feel that to be a successful entrepreneur you need to keep yourself busy with the right things, set your goals, be organized and set boundaries.

Who’s with me as a female entrepreneur we wear many different hats during the day. I can be on a conference call while changing laundry or letting the dog out.  We have to organize the family schedules, work schedules, and fun schedules. People have NO clue what goes on behind the scenes of your day to day life!

Being Organized

I have always been organized in life, ask my mom! I love things neat, clean and organized. I have realized over this past year, life is NOT always like that. We have been going through a remodel of our house and it has been a bit challenging. We have contractors in and out all day, trying to organize their schedules is like trying to find a taxi in New York!

I try really hard to remain ORGANIZED, but sometimes I feel like I am just overwhelmed. I am shifting my schedules and my day around to find time to write blogs, make videos, and take calls. It’s easy for calls because they CAN’T see my office or lack of space for an office. When I do my videos I NEED a nice clean background, that can be hard to find right now. So, what I guess I am trying to get at it, it’s ok to be disorganized once in awhile. It has shown me the importance of setting that foundation early on in my career of being able to adapt to different situations and know what I need to get my work done each day. You just have to be a little creative some days.

A few tools I found to keep my family and business organized:

Google Calendar – Everything I do is on my calendar! I can invite my husband to family functions or my business partner Caitlin to team calls. I can color code each of my calendars, from networking, personal, writing, videos, etc. It keeps me on my toes. I love when things are color coordinated, so this is perfect!

Google Drive and Google Pictures – these allow me to share documents with my family and business life.  I can have different folders for personal and business. I have my daily task sheet on Google Sheets for everything I need to get done each day, our client information, social media posts and more. I am able to share documents or folders with the people I want. The thing I like the most is I can access the items from any device I own! It makes my life SO much easier.

It is important to find these systems to put in place to help you stay on track. As an entrepreneur we can get lost in creating our own schedules so staying organized and setting boundaries is key!

Putting systems in place and being able to delegate

One thing we have earned over the past 10 years is we can’t do EVERYTHING! In order for our company to grow we needed to find people to help with daily tasks, maybe twitter followers, Facebook Likes, Content writing, etc. We wrote down one day things we LOVE to do for our clients and things we know we need to do, but not in love with it. We then reached out to the local colleges and found interns to help!  We have been able to put systems in place for each client on what needs to be done and when. how much time it should take and when the project should be complete. We were then able to implement these systems with our interns and now contractors. By putting these systems in place it allows us to be able to create a schedule for what we want to get done and the flexibility for our team to work when they can.

Don’t get me wrong this did NOT happen overnight, it took us awhile to find the right people and what the right tasks were for them, we have had about 7 people work for us and some didn’t work out, some went their own ways but still keep in touch and for our interns they all ended up getting awesome jobs, thanks to us!

It’s like that motto, “You have to spend money to make money” well in a way it is true. If you try to manage everything in your business you will limit yourself. Start making lists of the things you love to do in your business and the things that you don’t love. Maybe like your books, calls, networking, social media, etc. Then start looking for other businesses that offer those services. Ask friends or even post to Upwork.

It is scary taking the first step to delegating something, trust me coming from a control freak, nothing is the way you do it! HAHA Once you find the right person or company it takes a BIG weight off your shoulders that is one less thing you have to worry about and you know it is getting done.

Are you tired of going through hundreds of websites each week to find content to share or write about? These two free tools will help you get your industry new at your fingertips!

Feedly

The content you need to accelerate your research, marketing, and sales.Feedly allows you to become a smart reader with less noise!

Google Alerts

Monitor the web for interesting new content. How often. As-it-happens. At most once a day. At most once a week. Sources. Automatic. News. Blogs. Web. Video. Books. Discussions.  And much more!

I don’t know about you, but my mind has been consumed with planning for 2018!  Specifically, I have been asking myself “how I can grow my business in the new year?”  The biggest question I have been asking myself is “What are the activities that I need to be involved in to grow the business and how can I tell if those activities will work and are working?”  Almost like kismet, I stumbled over the SMART acronym while surfing social media.  While it is not a new idea, it is definitely a timely one!

If you are not familiar with the SMART acronym, here is how it breaks down as it applies to business and goal setting:

S – Specific (make your goal is clear and not ambiguous) 

M – Measurable (how will you measure your results to ensure you have reached your goal?)

A – Attainable (make sure the goal is something realistic, something you can achieve)

R – Relevant (does the goal make sense for your business and your business plan?)

T – Time-Bound (how long will it take you to achieve your goal or what deadline did you assign to this goal?)

This acronym is a favorite as it reminds me to be laser focused when planning my goals for 2018.  Each goal I set for 2018 will need to be SMART.  Each letter of the acronym will be filled out in order for it to be considered a serious goal for 2018.  To do that, I created a 2018 SMART planner that I am excited to share with you!  You can download the planner and complete SMART for each goal you plan to achieve in 2018.

To get your SMART planner, click HERE.

Canva is a great tool for business owners to use, to create those eye-grabbing images for social media. It is an easy to use platform, that allows you to be super creative and make amazing images without being a graphic designer and having to pay a fortune for images. Canva is great for creating your branded images, marketing materials, presentations, menus and so much more! Sometimes you will see an image as you scroll through social media and say WOW that is an awesome image! You may think to yourself “how did they do that?” Now you know! Create images that STOP THE SCROLL as we say! Enjoy!

How can you get the most out of Twitter for your business?  We get that question A LOT!  Twitter can be confusing and some may be stumped on how to use Twitter.  When getting started with Twitter, it’s best to take baby steps and then grow from there.  Once you get your feet wet and splash around a little you can’t help but take a swim in the deep end.

Starting Out…

When first with Twitter, use it for two things:

  1. Gather information
  2. Share information

Gathering Information:

Twitter can be extremely valuable for gathering information on a number of topics.  To do this effectively you will want to follow these steps:

  • Follow credible sources who deliver valuable content about the topic you are interested in.  Topics can range anywhere from sports scores, business trends, world news, marketing tactics, etc.
  • As you identify the sources you want to follow, add them to lists in order to sort the feeds by category or topic.  Using lists will help you keep all of the topics you want to follow organized
  • To create a list, follow these steps:
    • Visit your “Lists” section of Twitter by clicking the gear icon drop-down menu or by clicking Lists on your profile page.
    • Click Create List.
    • Name the List & create a description.
    • Mark the List as Public or Private.
    • Save the List.
  • Now that you have your list created, you can easily add sources to the list by:
    • Click on a Twitter user’s profile
    • Click on the person icon drop-down menu on the profile.
    • Choose add or remove from Lists.
    • Choose the List you would like to add the person to or uncheck the List the person was already a member of.
  • Add as many people to your various lists as you would like
  • Check your lists often to get the latest news from your trusted sources

Sharing Information:

Twitter is a great way for you to position yourself as an authority on a certain topic, field or industry.  The trick is to share “tweet-able” information, share it often and on a consistent basis.  A good rule of thumb is to share 21-70 Tweets a week.  That is a minimum of 3 Tweets a day or a maximum of 10 Tweets.  It seems like a lot, but there are a couple of things to remember:  

  1. You are Tweeting sound bites of information that link back to a bigger story (your website, blog, landing page, or another social platform that has more detailed info).
  2. There is only room to Tweet up to 280 characters which is not a very large amount of content.
  3. If you do not maintain a constant flow of information, a single message will get lost in the Twitter-sphere minimizing your opportunity to be found by others.

So What’s “Tweetable?”

We are glad you asked!  Below is a list of some generic ideas to get you started:

  • Industry trends
  • Tips
  • Events
  • Statistics
  • Recommendations
  • Best tools for your industry
  • Links to your blog post
  • Pose questions (this is a great way to encourage engagement)
  • Attention-grabbing graphics
  • Video
  • Quote
  • Poll
  • Follow appreciation post
  • Short and sweet “how-to”
  • Data
  • Something funny

Now that you get the idea of what types of things you should post, it’s time to put a plan into action.  An efficient way of releasing multiple Tweets a day is to use a bulk scheduler like Hootsuite or Buffer.  Visit this blog post to get more information about bulk schedulers.

Happy Tweeting!