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How to upload a video to YouTube correctly

Today, we are going to walk through how to upload a video correctly to YouTube. And it’s kind of one of those things, fill out all the blanks, but there are some things that people don’t understand that play a big piece in the SEO of your YouTube channel. When you login to your YouTube channel, you will have this create video here. Now, a tool that we use is called Tube Buddy, and this is a great add-on to really help add SEO, Search Engine Optimization to your YouTube videos. We’ll get to that within this tutorial, but it’s called Tube Buddy, and right here, you’re going click to upload your video. And after you upload your video, and it just takes a quick second since I’m doing a screen share. You’re going to have an option to select the files from your computer. I’m going go ahead and just do this Zoom recording I had done earlier with a client, it’s going upload the video. Based on the length of your video, it will determine how long it takes to upload it. Okay, once you have the video, it’s processing the video, YouTube does a great job on walking you through what you should be doing, okay, again, filling out those blanks.

Adding a Title and Description to Your YouTube Video

You are required to have a title, and again, the title you want to make sure is using those keywords of what the video is on and what people would be searching for. Here I’m going say, how to create custom images in Canva? Now, in your description, I like having a how to or step, something where people… What the title you should be thinking is what would people be typing into YouTube or Google to find that video? How to is a great way, healthy eating ideas, healthy snacks for kids, whatever that topic is your video is around, this is where that title comes in. Now with your description, you have 5000 characters you can use for your video description. And with that, you need to have at least 500 for each video. What I’d like to do is when you are recording a video. What we do is we record our video and then we transcribe our video on Scribie. And then I would take that first paragraph of that transcription from our blog and put it in here. Maybe it would say, in this video, you will learn how to create custom images in Canva, building a brand with your digital marketing, yada, yada yada, we want to keep on going.

Then you would say to learn more, visit our blog at, and then you could put the URL to your blog there. Okay, this is a great area in here, you want to make sure that you have your keyword and that you are describing what that video is about. It’s clear to the viewer that they understand what it is they are going to be learning. Now, the next thing is the thumbnail, you can create a custom thumbnail in Canva, and what we’ll do is they have… This moved me… If you have used Canva, you’ll know that they have a ton of designs on here, there’s a free version and a paid version. We have the paid version, and it’s running a little bit slow today, but you can actually create a custom YouTube thumbnail. We’ll let that load. But what you would do here is then click upload thumbnail and you would upload that thumbnail from your computer to here. YouTube tends to have, especially if it’s a video of you talking, they pick the worst thumbnails where your eyes are closed. It’s a horrible thumbnail, I always recommend creating a custom thumbnail in Canva, you can have that correct size and then you can upload that to here.

Additonal Features When Uploading Your YouTube Video

Once you have your custom thumbnail uploaded, then what you’re going to do is choose playlist. We have a ton of playlists, this helps keep our channel organized, and what you could do is, if this is, let’s say you are a pediatrician, this can be tips for parents, this can be eating healthy for kids, whatever those categories are, are what your playlists are going to be. I’m going click this to be… We’ll do social media tips, and it could be more than one category, you can choose two or three and then click done. Now, what you want to come down and do is, this is where if it’s made for kids or not. And what this does, if it says yes it’s made for kids, then kids that have access to YouTube Kids, and for whatever reasons they were to type in something similar to what your video is talking about, your video could show up in YouTube Kids. Even though this video there’s nothing wrong with it, it’s a great tutorial. I’m going say it’s not made for kids because they don’t need to know this. You could do an age restriction if you need to, but I just say no, not made for kids, and it’s fine. Here’s a piece you want to make sure you do not skip over, this show more. And this is where Tube Buddy comes in action, right here, your tag, these are keywords that people would type into YouTube to find a video.

This says tag to be useful if content in your video is commonly misspelled. Otherwise, tags play a minimal role in helping viewers find your video. You want to have things like how to, very broad and then very niche, I can type in Canva. And then this is where YouTube comes into play, I can do Canva tutorial for beginners. Now, if I scroll down a tad bit, you’ll see these tag tools, these recommended tags. This is Tube Buddy, helping me figure out what I should put into that tag area, you can do it by relevance or keyword score. I like keywords score ’cause I feel like that’s what people are searching more for, this is Canva templates, then we would come down to… And I would just pick the ones that I feel best fit my video that I was talking about. Okay. You can add up to 500 characters in here. I always like to have at least between five and 20, if you can tags in here. TubeBuddy is a great way to help. Obviously, these ones that are in orange and yellow are the best to choose from, and then as they go to red, they become a little bit less searched for. I’m going do one more. And then what I’m going do is I’m going click next.

This is where if you want to have subtitles, you can add subtitles to your video, you can also add an end screen. You can create a template and then add it to there, or you can create your own. And this is just helping people stay on your channel, and be able to find other videos that you have put on. Promote related content at the end of your video. And if you do this, it will tell you, and again, based on the popularity of your channel, how long you have had your channel, if you’re verified, all these things will allow you what you can and cannot have on here. This will say, subscribe to Social Speak, you can choose where you want this to show up. I like to have it towards the end it’s not blocking the content. At the end of your video, if you are just chit-chatting a little bit, that’s where then I would have this come up  so people can subscribe to that video or to your channel. And then you could also add a card, and this is, if you’re talking about maybe a free PDF and in your video, you say, “Be sure to download my free PDF on my website about such and such.” This is where you can promote another video once you reach a certain… When you join the partner program with YouTube, that’s when you’re going have a link. But you can promote your channel, a certain playlist, another video.

This is where you would say, be sure to watch this other video that explains our freebie or how to download our freebie, whatever that is, that call to action. These cards are great for call to action, I may want to do a playlist and I’m going click into, let’s just do healthcare digital marketing tips. Then I can choose at what point in the video, I want this to show up right here. If you are watching a YouTube video and you see this little eye icon, that is an info card. And if you click onto it, it will take you to somewhere else, whether it is a playlist, a video, or if they are a partner of YouTube, take them to a link. Then you can click next and they’ll make sure if you have any music in the background, if you are talking about anything, YouTube just check to make sure that you’re following all of the copyright rules that YouTube set. No issues found, which is great, I can click next. Here, what we have, I get a check mark here. Video elements, I’m going go back to there to see, that’s where these are. I don’t have a check mark here because I didn’t add those to this video. You click next, next, this is where you can schedule a video to post, you can make it public, which means it’s going to be found in YouTube, you can use this link to promote it out, and it’s searchable within YouTube.

Unlisted means that anyone with the video link can watch that video. I like to use unlisted for our newsletters, we may just do a video just for our newsletter subscribers. And I don’t want to be found on YouTube. I’m just housing that video on YouTube, and using unlisted is a great idea because then I can still email that link out to people and they can watch it, but it’s not searchable within YouTube. The other one is private. Private is great, if you’re doing an online course or a private, like maybe telehealth or a coaching session where you recorded that session just for that person, and then you can share it just with them, it’s only viewable to the people that you invite. Okay? For this one, I’m just going do unlisted because this is a video that I am going to publish to the public, and then you will click save, and then what you’ll do is you can from here, share it to any of these. But if you go to the video and you right click on it, and you could copy the embedded code to put that into your blog post. If you’re using Mailchimp or Constant Contact and you want to put this video into your email, then you just need the link and then within there, they would show you how to add that video.

Final Steps to Upload Your YouTube Video

Those are just a few steps you want to take to make sure that your video is being uploaded correctly to YouTube, and you have all of the boxes checked, everything to just make sure that you are optimizing your YouTube videos the best you can. If you need help with creating that YouTube strategy and how to upload your videos to your channel, please let us know. You can schedule a free 30-minute consultation and we would love to walk through that with you. Thank you guys, have a great day.

How important is video marketing_ We ask the experts

In our most recent podcast, we interview G. the Creative Director at B.Co Agency.

With over 11+ years in design and creative visuals, I have been able to study and learn the creative industry and the impact of having proper marketing tools. With my role as the Producer and Creative Director at B.Co Agency, it is my mission to continue to study, learn and produce for companies big and small to help their clients take action! My goal is to produce visual tools that can exponentially grow the company’s byways of video marketing.

 

Well, we have, as you all know, we talk about videos a lot and how important they are to your digital marketing strategy, especially after our wonderful year of 2020. I think people really realized how important they are and you have to have them. So we brought G on, we have some questions we’re gonna ask him today.

Tell us a little bit about you and your business – 

 My name is G, it’s short for Gagan. I have been in the creative industry for over… I wanna say 11 plus years now, and my background has been graphics and web design. But seeing how marketing was going and where my team was building, we started a video production company. And I’ve been in that industry for going on six years now. We just had our fifth year anniversary last month. So yeah, my company’s name is B.Co Creative Agency. And yeah, we do story-based advertising, we do a lot of commercial work, we do YouTube, Vimeo. We do videos for tech companies, we do videos for sports companies. We do… A huge range of our clients, but primarily focused on the tech world, on healthcare and startups and things of that nature. So yeah, that’s us.

Why is video so important to a client’s digital marketing strategy?

My personal philosophy and B.Co’s personal philosophy are always in four parts, in how I kind of break it down. And we’ve turned a lot of our clients away because they don’t have these four elements before they work with us. And those four elements are branding, website, content creation, and advertising. We kind of build that marketing house with our partners that we have, but those things are essential for the success of our clients. So branding, which… Branding and website are absolutely foundational, so if our clients do not have that, we actually partner with other marketing agencies such as yourself to handle that part of it. So without good branding and a good website, your content creation, which is where we play in the marketing world of video, that video cannot go as far without the proper foundational elements when it comes to marketing. So with that in mind, you’re doing yourself an injustice if you don’t have the proper content strategy. And the video is the most efficient and easiest to consume, the easiest to consume marketing tool out there to reach your clients.

Video is more important than having reading materials or photos, and it’s still the most effective way to market your audience to understand your messaging. And I believe it was Hootsuite who put out a stat from last year stating a survey that said about 70% of consumers would rather watch a video about your product. So to answer your question, if you’re trying to reach your audience in the most effective way then a video is absolutely, enormously important.

Yes, definitely. I liked how you start with the foundation because a lot of people jump in, they don’t have that strategy behind it, and they wanna create a video. With that one video, they want 50,000 views overnight, and it’s just not gonna happen. Unless you have a million dollars to spend on ads, and even then it may not happen.

How often should you update your videos on your website? 

This is actually a really hard question to answer. Probably the right answer is, it depends, but I know people probably don’t like hearing that. Because it’s so specific to your industry and whatever campaigns you have out, you know what time of year you’ve been posting things, right? It depends also on what type of videos are on your website and where exactly. For example, an intro video about your company might last longer than say your fall collection of your clothing line would. There’s a time limit on it. I would say, as a blanket statement, you should update your videos on your site as often as you can or need to. I personally do not believe in evergreen content, even though some… Again, some videos might last longer than others.

The questions to that question I would ask are, are your clients changing, are your client’s interests changing, are your audiences consuming the same video over and over again and not seeing… Or you are seeing a drop in a wash rate or conversion? If you answered yes to any of those questions, then the answer is probably it’s time to update your video and your marketing agency or your marketing experts that you trust should have access to your analytics and they should be able to tell you when time is due for a new video.

 Is it okay to record your own videos for social media use? Do you think there’s a difference between video quality on social media and website? 

Generally speaking… I actually get this question asked a lot. Generally speaking, I believe not only is it okay, but sometimes even needed. Having you record video from your perspective gives you and your company character and personality, but I also believe your customers need to know that you are legitimate and your product or service is worth it, and that’s why you are a professional. So there has to be a mix of the two. The heart of this question usually stems from, do I need a video production company in the first place? Can I do it myself? And my answer to that is usually, “Yeah, try it.” If you need it to be cost-effective, then do it. Equipment is more and more affordable nowadays, but I would also say the majority of businesses or professionals who have come to us usually have tried to film themselves or have worked with less experienced video production companies. And currently, that’s where I’ll leave it at for that question there.

At what point or what types of videos should they really think about hiring a professional company like yourselves? When do you know it’s that time?

When you sent me these questions over, hiring a professional videographer is how you worded it, and I kinda wanted to… Part of it, as I believe I have probably answered this question above as well, but I wanna preface my answer by defining the difference between a professional videographer and a video production company or agency. And a videographer, by definition, is one person, and a videographer is someone who usually operates a camera. But what about an editor? What about a scriptwriter? A lot of people do these things all in one. There are a lot of one-man bands out there that wear a lot of these hats, which is great, and no knock against anyone who is hustling and grinding in that way, but generally those relationships are not long-lasting and because they are usually looking for the next gig or cannot stretch their capacity to make the types of videos or content that you might want out. What’s gonna happen when you have to operate two cameras? What’s gonna happen when you need a faster turnaround and this person has multiple projects asking the same thing?

Think about this. When you see credits to the next show or movie that you watch, granted a lot of businesses are not creating Hollywood blockbusters, but think about how many tasking experts are out there that need to complete this show or movie. There’s a reason why a commercial or show or movie have teams and teams of people. If you’re expecting a videographer to handle 0.01% of those tasks, you are sacrificing something somewhere. 

Whether that be speed, cost, quality, or output, those one-man bands that are producing at a high level are very rare. So the difference in working with a video production company is that you are working with the video team. We are a production company. We hire for specific duties before we ever roll the camera, and they range from director level to editors or animation teams. And we’ve already taken the time to connect with the assets or resources to produce at a high level, or get your message across and connect with your audience. So to answer your question, so when to hire, it is when you have tried it yourself when you have worked with the one-man band, and the message is not coming across as needed or when you need your product or service to be thrown out in a wider net when you are ready to spend advertising dollars. These are just some of the whens you should hire those professionals, but the real answer is as soon as possible. Because most likely your competitors are doing video, 50% of your audience is online daily and 70% of America is online weekly. And those numbers are specifically during the pandemic. Video is becoming more and more of a need rather than a nice to have, due to the ease of access of info, and you want to get your message out there again quickly and in the most effective way.

I think you bring up a great point as far as that team because if anyone has tried to edit their own videos, oh my gosh, it’s painful and that alone is a lot. It’s just as you’re hiring a digital marketing team, it’s not just me at Social Speak. We have a whole team of people that have that special niche in what they do. And so video production is no different, and I think that that sometimes can get people… They can be a little scared to jump into it because as soon as they hear the video, they think of dollar signs. But when you break it down to those videos that they are producing, if it’s able to bring them in patients or clients or customers in their door, then it pays for themselves. I think that’s something that people really need to think of. With video being as big as it is, and it’s not going anywhere, and I think the pandemic really showed that it’s even more important because that’s how people are connecting. If you’ve been putting it off, the time is now to do it.

How do you think that these videos help streamline a company’s brand? 

As you mentioned, we’ve talked about some of the elements already based on the stats that are out there. Again, 50% of your audience is online daily and 70% of America is online weekly. But to streamline, by definition, is to be the most effective and your consumers want an easy way to consume. Whichever company takes it easy or makes it easy, rather, or is more visually engaging or a company is effective in conveying their brand messaging is going to win. And to be quite honest, video can do all of that. To have videos in your strategy, I would say is streamlining your business [chuckle] and your brand itself. To have video is to streamline. To be more effective, to reach your audience, isn’t that what you want to do?

Yes. It really adds that, again, going back to that question, one of the foundations. You have your website, you have your social media. You start with your logo and your brand colors and all of that and then add the video into the mix, it really allows your brand to step outside the box and just live its fullest potential, adding in these different types of videos.

Right. Absolutely. Actually, this is one point I wanted to go back on. You mentioned dollar signs in the previous question.

My immediate thought process was also, what is the opportunity cost of not having video? Again, those competitors are out there doing it and going back to streamlining, those things go hand-in-hand. You wanna get, again, your message out and show the product or service that you have to the world. That is the most effective way and if you’re not doing that, then you’re missing out on something there.

How has the pandemic affected the filming process and is it something that businesses need to worry about? 

This definitely is a topical question, obviously. The film industry has taken a hit because filming is such an art form that it thrives off collaboration. The fact that you have to gather and film, the pandemic has made filming obviously very difficult. And we were stuck in that same wave early last year as well. And I was lucky enough to have partners who had specific insight early on the pandemic which led us to think about how to counter that. We have certain protocols now that help us gather and film, but what inspired us to make these protocols were actually Apple. They were continuing their famous keynotes but converted to videos instead of having live audiences attend. People who know me personally, I’m a huge fan of Apple, so, of course, I watched their pandemic presentation, their latest, greatest releases. But what intrigued me was their end credits which also specified how they filmed their pandemic keynotes.

I looked at those and thought of those precautions that they took. To be quite honest, they’re not hard or difficult to execute. So our protocols essentially became the same as Apple’s. We took those and the ordinances that were made by our county in Santa Clara and our industry, and merged those with those of Apple’s. And out came B.Co’s protocols. So I guess my final advice would be, when you are looking to hire a video professional or a production team, to be safe is, ask for their safety protocols. The last thing you want is your marketing efforts to kinda lead to health problems [chuckle] which that obviously is not what you want there. So there are plenty of other high-stress situations specifically that comes to marketing, but COVID should definitely not be one of them.

As people are recording and doing their own videos, I know the iPhones are of great quality, we use Zoom a lot for our interviews. What types of tools or tips can you give people that are recording on their own?

This goes actually not even to people who are doing it themselves but even the camera operators or directors that are coming up, is focus less on the equipment that you have and focus more on the story that you’re trying to tell. Because, as you mentioned, literally every camera phone that’s out there has a great and amazing camera on it. So it’s hard to mess up on the camera, the lenses that you have at your disposal. The only thing, if it does come to equipment and it does come to what it looks like in front of the lens, is definitely focused more on the lighting aspect of it. If something is less lit, then it’s just harder and less appealing. You want something that is either dramatically lit or well lit. Generally, those, from what I have experienced, go further as far as likes go on your Instagram. I think there was another stat by Hootsuite that said people are more likely to like a clearer, more well-lit picture versus the opposite. So focus on the story and make sure you have good lighting and yeah, use your phone. Absolutely.

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How Important is Video Marketing

How Important is Video marketing for Your Mental Health PracticeHow Important is Video marketing for Your Health and Wellness Practice

How Important is Video marketing for Your Family Medicine Practice

Digital marketing tips for a family practice

In today’s blog, we’re going to dive into a digital marketing strategy for a family practice.

Be a resource.

It’s really important to make sure that you are sharing valuable content that your patients and potential patients want to know about, and this can be through social media, blogging, and curated content. When you’re using social media to be a resource, you wanna make sure that you are sharing different kinds of content. Think of what your patients are into, what questions they’re asking. If they’re asking you questions about the pandemic, about kids with COVID, answer those questions. You can do that by, creating an image on Canva and then writing content around it. You can do it by a quick little five-minute video answering some questions that your patients have been asking utilizing social media to be in front of your audience and with social media. 

Social Media Ideas

 We mentioned videos, also talk about patient stories, ask your patients if they’re willing to share their story if they’ve been coming to you for one condition and they are healing and getting better, and they want to share that story, or maybe they brought their child into your family practice with something and you helped them. Get those patients’ stories. How have you been able to change their lives and get them back to the life they had before they had come into your office? The other one is being able to highlight your employees and your staff, your nurses, your front desk, your doctors, and I think that this is really a turning point for Family Practice marketing, because when your patients, especially now with telehealth, they wanna know who they’re going to see, and they wanna know if they’re coming into the office, that they’re gonna be safe, and especially during these times, reiterating to them that you are taking the right protocols to make sure that they remain safe and you and your staff remain safe.

Highlighting the staff is great because they can see who they are and learn more about their personal life.  Do they have kids? Do they have pets? Who are the nurses? Who are the doctors? Highlight somebody every week, and you can do that again just by making a little collage of images, maybe just one of them at the front desk, one of them with their family or their pets. What do they like to do outside of work? Allow those relationships to really start being built by highlighting them on social media. You could also have them do a quick one-minute video. It’s great like this is a great way to utilize social media to really highlight what you guys are or what you guys do and who you are.

Blogging

The other part of being a good resource is having a blog. Blogging is so important, and again, as a family practice, you can cover so many different topics if you just listen to your patients. What are they dealing with? You could have different categories for your blog to be a resource. Once you have that written blog post on your website, that’s social media content that you can then share, your video or your blog post can also be a video, and so think about if it’s easier for you to sit in front of your computer and record a blog. You can also give a transcription ordered of that video, so you have the written content and the video content.

We do this a lot for ourselves and also our clients because you’re killing two birds with one stone. It makes so much sense. If you’re not naturally a writer or you simply don’t have the time, and if you are not hiring a digital marketing agency like ours, sometimes it’s just easier to sit down in front of the computer record and get it done with, and you don’t even have to use a video, you can just use the transcription if you want to. So under being a resource, social media, blogging.

Curated Content.

This is sharing content from sources that you know, like, and trust, so this can be… If you are looking at WebMD, this could be the CDC website with all of the new information that’s coming out on COVID, maybe talking about the vaccines of your area is one of the areas that’s providing them, or you have news tips being able to provide information outside of your original content. This can also be local news. So you are, as a family practice, in this geographical area that maybe you may reach 25-mile radius, so you wanna show that you are involved in the community. So you may wanna highlight if there are new things in your area that are opening or fun safe family activities to do on the weekends, just letting, again, letting your audience know that you’re a resource.

Be Found Online

The second big tip for your digital marketing strategy is being found online. Now, this is really important. We’ve talked about this a few times, making sure that you have claimed your directory listings.

Directory Listings

This can be your WebMD listing, your vitals, your health grades, Google My Business, also just making sure your social media links are all updated that you have one account per social media platform, and also making sure that your website content is updated as well and that contact information is correct. Sometimes we change a phone number or we change something that we forget to then update it everywhere and especially, if you don’t utilize that social platform as much and especially Google My Business if you’re not using that and you haven’t updated it, make sure you take a look and do your due diligence of making sure everything that’s reflecting your practice is updated online.

SEO Strategy

This also ties into your SEO strategy. Making sure you have a strong website presence and that you do have a strong SEO team that’s building that back-end because your audience is going to Google, they’re searching, and so you wanna make sure that you are pulling up for those keywords.

Email Marketing

Number three, the big next digital marketing strategy is email marketing. Email marketing is not dead. This is still a great way to stay top of mind with your current patients because again, they may not come in on a regular checkup, they just may come in if something’s wrong, but you can keep them up-to-date with things that are outside of what you’re posting on social media.

Newsletters

You can do an exclusive doctor interview or FAQ video, and put that just in your newsletter. You can also have an email signup on your newsletter, maybe even offer depending on the season.

Updates and Freebies

You could offer a freebie for them to download, maybe top five remedies for allergy season or 10 healthy snacks for kids age five and over, something along those lines where your audience wants to sign up, they get that freebie, you’re collecting those names and emails. This can be, if you’re giving away a freebie, this could be a lead generation, which we’ll get into, but you’re collecting those names and emails for them to go on to your email list, you have a consistent plan of sending them a monthly newsletter, and then they say oh, I need a new physician. I know where to go, I get their newsletters, I love them. I feel like I already know them. And in the door, they come.

Website Functionality

The fourth digital marketing strategy tip is your website. So it is really, really important that you make sure you have a user-friendly, up-to-date website. It is 2021 and in 2020, we learned a lot about the pandemic and making sure that we had the telehealth implemented into your strategy, that your website is… Your patients can go on there and book an appointment, whether they come in or it’s a telehealth consultation, they… On there, there’s a patient portal, so it’s easy for them to use, to go in and they feel safe to type in all of their information, it’s a secure site that it’s HIPAA compliant, and especially, you may still have, in your patient portal, the new client paperwork, it could still have an option to be printed if you have the older demographics that may not be tech-savvy to fill that out online, but being able to have the option to fill it out online or they can print it and bring it into you.

Have your website looked over by a website expert, see how you can improve your site, making sure you have your blog on there, your social media, about us, you’re highlighting your doctors, you have a strong back-end with SEO, and that when patients come to the site, they understand where to go, that is key. A lot of times and if you’re monitoring your website traffic with Google Analytics, if your bounce rate is really high, over 80%, that means people are coming to your site and leaving quickly because they’re not finding what they need. With Google Analytics, you can also monitor where people are coming from, but also how long are they spending on your website. Are they reading the blog, are they looking at your… If you treat certain conditions and each condition has a page, what page are they staying on and where are they going, making sure that you do have a Contact Us area and that you monitor that.

Patients may be putting in information there, and if you don’t have that right system in place to know where those emails are going, you could be missing out on, not only your current patients and building that relationship with them, but potential patients as well, so just doing that website overview and making sure that is up-to-date is huge.

Lead Generation

Number five for our digital marketing strategy tips is lead generation. So everything that we’ve talked about has really been organic. Social media, you’re creating the content, you’re creating the videos unless you pay for a digital marketing agency to do that, all of these things are things you’re gonna be doing in-house for organic reach. One way to increase and step up your game from your efforts is doing some paid advertising on Facebook and on Google AdWords.

Google AdWords are great for that search engine optimization. So as you do your keyword analysis, then you would make sure that you’re ranking for those keywords, so when somebody types in family physician near me, your ads would show up, your Google My Business listings would show up, so making sure you have that strong Google AdWord campaign running and also Facebook ads. Again, that kinda goes back to number three of email marketing. If you have that freebie, we call that a lead generation tool, that’s something that we can create a landing page for. We can promote on social media, and we’re going to collect names and emails of people that are interested in that freebie, then we’re allowed to market towards them and they’re able to… They see oh, they’re a family physician, this is what they do, and they get the freebie and we stay top of mind with them.

With Facebook ads, it’s also important to run a like campaign to make sure that you’re reaching more people in your demographic, that… And especially in your geographical location, because again, if you have multiple practices, you want a campaign running for each practice or each area, because you wanna make sure that you’re reaching those people within a 25-mile radius, and so lead generation is a really important piece. I wouldn’t start there if you don’t have these other things in place first. Lead generation is kind of the cherry on top, and you wanna make sure you have built that foundation and all these other things are working together before you start your lead generation.

If you need help creating and implementing this digital marketing strategy for your family practice we are here to help you. Click here for a free 30-minute consultation. 

 

Digital Marketing Tips for Family Practice

 

Digital Marketing Tips for Family Medicine PracticeDigital Marketing Tips for Counseling Practice

Digital Marketing Tips for Health and Wellness Practice

National Podcast Week - The importance of keeping your content up to date

It is National Podcast Week, and in today’s podcast, we will be covering some great information!

Today the questions we will be covering are:

  • Why is it important to Google yourself and your practice?
  • How do you fix outdated or wrong information on old directories?
  • How often should you be updating your content on your website and social media sites?
  • How does each social platform work for your practice?

Be sure to subscribe to our podcast on Podbean and iTunes

The importance of keeping your content up to date

 

The importance of keeping your Family Medicine content up to date
The importance of keeping your Health and Wellness content up to date
The importance of keeping your Mental Health content up to date
Online Health & Fitness Coach Tips with Digital Marketing

We had the pleasure of interviewing Jessica Suzanne, who is a Health & Wellness Coach on a mission to help women thrive in each area of their lives. Jess shares with us the challenges and successes she has had as an online coach, reaching her target market, staying connected, and growing her business.

To learn more about Jess visit her website at https://www.jessica-suzanne.com/

A little bit about Jess

I help ambitious biz babes boost revenue through increased energy, improved cognition, and time-efficient fitness!

You’re probably wondering, why do I care so much about your health… and the health of your business?

Why am I so passionate about creating a healthy lifestyle?

How do I understand your challenges?

Before I really started focusing on my health, I was a scattered hot mess of stress.  I was trying to start and run a business, but my tank was running on empty and I just couldn’t catch any momentum.

I lost my mom unexpectedly one year prior, which was undoubtedly the toughest obstacle I’ve ever been faced with.

Not to mention, the transition out of corporate life was turning out to be way more difficult than I thought it would be!

No routine, no structure, no boss telling me what to do, and no real solid direction…

I thought once I got my health coaching certification, I was going to build my program and all the people were going to come running…

It was going to be easy, right?  Wrong! 

7 Digital Marketing Resolutions for Healthcare Professionals

January marks a time for new beginnings. Now that 2020 is just around the corner, it’s time to start thinking about your New Year’s resolutions.

For busy physicians and other healthcare professionals, resolutions to improve medical practice and maintain work-life balance are ideal. But it is also a good idea to include some marketing-related resolutions to your list. After all, the start of the year is the perfect time to set ambitious goals to ensure that your practice is more successful than the last.

Here are 7 digital marketing resolutions you should make this year. Keep these resolutions in mind, and you could be well on your way towards making 2020 the best year for your practice.

Plan ahead

Content marketing is a powerful and cost-effective way to reach your audience and establish authority for your brand. Unfortunately, doctors and other healthcare professionals fail to set aside time to create content.

We know you’re busy. But planning everything at the last moment is the worst possible strategy. If you aim to build an online following, then it’s vitally important that you publish content regularly.

Creating a content marketing calendar will make your life easier. It will not only help you save time, but it will also keep you on schedule and ensure that your content marketing doesn’t end up on the back burner.

Tap into social media

Who said doctors can’t be social? Social media provides a way to reach a new audience, promote your practice, and stay in touch with patients outside the office.

People have all kinds of questions about diseases – symptoms, treatments, prognosis, etc. Many of them turn to the internet for answers. Social media allows you to lend your insights to a larger audience and get a sense of what they want from their doctors.

By staying active on social media, you’ll be able to reach a wider audience, build a relationship with them, and ensure greater loyalty among existing patients. Remember, your practice is built on a good relationship.

Create high-quality content

Today, people, young and old, get the majority of their news and information from social media.

Social media provides a great platform to teach the public about important health matters. By consistently sharing quality content and relevant medical information, you can combat misinformation, educate your audience, and position yourself as an expert in your field.

While people may not run off and book an appointment with you, you’ll be on top of mind the next time they may be in need of your service. Plus, you’ll have plenty of opportunities to make an impact on the lives of potential patients.

Creating new content takes time. Make the most of your old content by turning them into videos, infographics or podcasts.

Invest in video

We’ve said this plenty of times before, but it bears repeating. Video marketing is the future. It absolutely needs to be a part of your marketing strategy.

As visual species, humans are addicted to video content at the moment. Studies suggest that 85% of internet users watch online videos. 95% of them claim that they are more likely to learn and remember the information after watching a video as compared to reading it in text format.

With the increasing demand for video content, it is worth putting your time and money into video marketing.

Monitor and improve your online reputation

Reputation management is critical to the success of your medical practice. With the sheer amount of information online, patients are no longer limited to the physicians in their area. In fact, most people turn to the internet when looking for physicians. Many of them would read reviews before booking an appointment.

Online reviews are a great way to get more patients through the door. Negative reviews, on the other hand, can tarnish your online reputation. A lot can go wrong if you don’t address the problem head-on.

Focus on activities that bring more results

Track the time you spend on different activities as well as the results. Based on these results, you will know which ones have generated high results. Spend more time on the ones that bring in more engagements and conversion.

Call on professional help

A strong online presence takes time to develop. Plus, you need a detailed and comprehensive strategy in order to drive results. A professional digital marketer will know the best methods for obtaining them.

As a professional with a vast array of responsibilities, marketing your practice online may not be high on your priority list. That’s what we’re here for. We’ll help you put together a marketing strategy and execute them on your behalf. This way, you’ll have more time to focus on your patients and your practice.

Having a team of healthcare marketing professionals by your side will do more than just guarantee better leads and engagement, it can provide long-term success for your medical practice.

We can help you take your practice to the next level. Fill out this form to schedule your free consultation.

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5 Holiday Marketing Ideas for Your Medical Practice

Patient’s interest and behavior change during the holiday season. During this time of year, people are usually focused on shopping, office parties, and family gatherings. There may be a significant decrease in the number of patients, but that doesn’t mean that there’s less interest in health towards the rest of the year.

Stand out in marketing your practice and boost patient engagement with these holiday marketing tips. 

“12 days” email series 

“The Twelve Days of Christmas” is one of the most popular Christmas songs. During the holiday season, it is heard everywhere – TV commercials, shopping malls, school programs, and even church functions. Why not use it as an inspiration for your holiday email marketing campaign? 

Email marketing is one of the best channels to help you stay top of mind and build a lasting relationship with your patients. During the holidays, it would be a great idea to create a “12 days” email series and send them to people on your email list. 

You can create countdowns with a different daily message – remind people to book an appointment before the year ends, share healthy holiday recipes, and offer tips for staying healthy through the holidays. 

Shine light on a worthy cause

The holiday season is the perfect time to focus on giving and gratitude. Aligning with a charitable cause will put your practice in a positive light and show your community what you value. 

One of the best ways for you to get noticed this season is to turn the spotlight away from you and highlight a charity that you support. Participate in volunteer efforts that are relevant to your target patients. It helps you cast a wide net and position you as an expert. 

Spread some holiday cheer by sponsoring a local charity event or a fundraiser. Encourage your audience to participate in the holiday giving campaign. You can offer a discount of a particular product or service in exchange for a gift donation. Your patients give back, needy kids get some gifts, and your practice gets more patients. It’s a win-win. 

Hold a social media photo contest 

Social media contests are great because they accomplish several marketing goals at once. When done properly and effectively, they can help you build a strong following, increase engagement, and really connect with your audience. With Christmas in the offing, it would be a great idea to run a contest that encapsulates this joyful festival. 

If you’re a dentist, host a “show us your smile” photo contest with a holiday twist. Have participants submit pictures of their smiling kids on social media. Don’t forget to create a branded hashtag that you can use to collect all those photos. 

The prize should be something that is relevant to your practice. For instance, you can offer free cleaning or teeth whitening. 

By adding a bit of fun to your marketing campaign, you can convince your clients that they don’t have to dread a visit to your practice. 

Film a holiday video 

Humans are very visually oriented. Studies suggest that people find video content more interesting, more engaging, and more memorable as compared to other types of content. 

Patients like healthcare providers who come across as gentle, kind, and human. Videos are a great way to show your human side and showcase your personality. The holidays are a great time to show off your holiday spirit and capture that cheer on video. You can create a short video to send your patients a warm, heartfelt message. If you are a pediatrician, you can dress up like Santa. Kids will love it. 

Get creative and don’t forget to share your video on different social media channels. 

Write holiday-related blog posts 

This holiday season, you might want to share some tips and information that your audience would find valuable. 

If you treat patients with diabetes, it is a good idea to provide tips on how to keep their weight and blood sugar levels under control during the holidays. If you’re a dermatologist, you can offer some skincare tips for winter or how to achieve healthy, glowing skin in time for their office party.  

Since the majority of people check on their social media accounts on a daily basis, we highly recommend that you share them on your pages. Creating timely and relevant content increases the likelihood that your blog posts will be shared.

Video Marketing Tools:

Shortcuts
iMovie

The 20 Best Video Editing Apps for 2019

Subscribe to our Podcast here

 

5 Holiday Marketing Ideas for Your Medical Practice

5 Doctors Who Are Rocking the Social Media Game (1)

Online marketing for doctors is essential in the digital age. It provides a way to reach new patients, create a stronger connection with the ones you have, and promote your practice. Unfortunately, many doctors are still unsure about how to make social media work for their practices.

Here are 5 doctors who are rocking the social media game. Read on to find out how they used social media to their advantage.

  1. Dr. Sandra Lee
    Website: https://slmdskincare.com/
    Facebook: https://www.facebook.com/DrPimplePopper/
    Youtube: https://www.youtube.com/user/DrSandraLee/
    Instagram: https://www.instagram.com/drpimplepopper/Dr. Sandra Lee is a board-certified dermatologist. She uses social media to showcase her expertise – popping pimples and extracting cysts. Many of you have probably watched or scrolled past her videos on your feed. Dr. Pimple Popper posted a video of herself doing a blackhead extraction 4 years ago, and it took off from there. Although not for the easily nauseated, people seem to enjoy her content. In fact, she has amassed a large following on her social media channels. Her devoted set of fans call themselves “popaholics”. Dr. Lee has over 5.8 million subscribers on Youtube and 2.4 million Facebook likes. Her Youtube videos have been viewed more than 2.6 billion times. Now, she is a guru of skincare with her own TV show and skincare line.
  2. Dr. Kevin Pho
    Website: https://www.kevinmd.com
    Facebook: https://www.facebook.com/kevinmdblog/
    Twitter: https://twitter.com/kevinmd
    Instagram: https://www.instagram.com/kevinphomd/
    LinkedIn: https://www.linkedin.com/in/kevinmdDr. Kevin Pho, best known as KevinMD on social media, is one of the most prominent healthcare influencers. He is a board-certified internal medicine physician, an acclaimed keynote speaker, and author. Dr. Kevin Pho is the founder of the blog KevinMD.com, the web’s leading platform where physicians, nurses, and other medical practitioners tell their stories and share their insights. He also shares some social media tips for doctors in his blog. The site receives more than 3 million monthly page views and is regularly cited in major media. Aside from his blog and website, he also has successful social media profiles. He uses these platforms to share articles published on his blog, share the voices of other physicians, and promote events. His largest presences are on Twitter, with 160,000 followers. His Facebook page has over 123,000 likes.
  3. Dr. Mike Varshavski
    Facebook: https://www.facebook.com/realdoctormike/
    Instagram: https://www.instagram.com/doctor.mike
    Twitter: https://twitter.com/realdoctormike
    Youtube: https://www.youtube.com/channel/UC0QHWhjbe5fGJEPz3sVb6nwDr. Mike is a board-certified family medicine physician. With an impressive 3.4 million Instagram followers, it is clear that Dr. Mike knows a thing or two about social media. Doctor Mike uses his Instagram account to give people an opportunity to connect with him on a personal level. He regularly posts photos of his daily life – at work, at the gym, sponsored events, and even with his dog. He may be known for his dashing looks and fashion sense, but he also routinely disseminates health and fitness advice to his followers.
  4. Dr. Wendy Sue Swanson
    Website: https://seattlemamadoc.seattlechildrens.org/about-this-blog/
    Twitter: https://twitter.com/wendysueswanson
    Instagram: https://www.instagram.com/drwendysueswanson/
    LinkedIn: https://www.linkedin.com/in/wendy-sue-swanson-md-mbe-353b1b22Dr. Wendy Swanson is a pediatrician and an avid blogger for Seattle’s Children Hospital. Known to her legion of fans as SeattleMamaDoc, Dr. Swanson is one of the most eloquent medical writers in the social sphere. As the first physician blogger for an American hospital, Dr. Swanson worked on bridging the gap between parents and doctors using digital media.

    Supporting her goal of keeping your family healthy and safe, her content centers on the latest health news, general illness prevention tips, and helpful tips for parents. Her posts are personal and conversational. Hence, she was able to build a close relationship with her patients, in and out of the office. Swanson recently ended a stint as chief of digital innovation for Seattle’s Children. Over the past decade, she gained over 40,000 Twitter followers with her SeattleMamaDoc brand.

  5. Dr. Josh Axe
    Website: https://draxe.com/
    Facebook: https://www.facebook.com/DrJoshAxe/
    Instagram: https://www.instagram.com/drjoshaxe/
    Twitter: https://twitter.com/drjoshaxe
    Youtube: https://www.youtube.com/user/doctorjoshaxeDr. Josh Axe is a doctor of chiropractic, a certified doctor of natural medicine, and a clinical nutritionist. His goal is to help people eat healthily and live a healthy lifestyle. In his website, DrAxe.com, he shares content about topics like natural remedies, weight loss, nutrition, healthy recipes, and essential oils. Following Dr. Axe’s Facebook page is like following your friend online. Here, he shares a sneak peek of his personal life – enjoying time with his wife or cooking in his kitchen. He also uses his social media accounts to share health information, promote events, his book and other products.

    With over 2 million Facebook likes, 540,000 Instagram followers, and 43,000 Twitter followers, it is clear that Dr. Axe has cracked the code to building a powerful digital brand that people recognize.

Your practice needs social media One tweet won’t necessarily bring in new patients. Creating a Facebook page isn’t going to help you fill a waiting room. But with valuable content and consistent effort, you’ll be able to create trust with the community, solidify your reputation, and be a helpful resource to patients.

If you’re new at this game and you feel that achieving online success is well above your head, we are here to help. Schedule a free consultation today and we’ll bring you and your practice into the age of social media.

5 Doctors Who Are Rocking the Social Media Game

Healthcare is an ever-expanding, ultra-competitive marketplace. It can also be very technical and jargon-heavy, which can be off-putting to most people. To remain competitive in an ever-evolving industry, it is important to employ creative marketing tactics that cut through the clutter. 

Take a look at these 6 successful healthcare marketing campaigns and start pondering how your company can leverage similar tactics.

Johnson & Johnson – Campaign for Nursing’s Future

Nurses are an incredibly dedicated group of professionals who tirelessly lend love and support to their patients. Unfortunately, in 2002, the U.S. faced the most profound shortage of nurses in history.

In response to reports of a dire shortage of nurses, Johnson & Johnson launched the “Campaign for Nursing’s Future”. It is a public awareness campaign that aims to encourage people to become nurses and nurse educators, as well as to retain nurses currently in the system.

The campaign not only helped increase the awareness of the value of the nursing profession, but it also gave nurses an opportunity to share their stories. 15 years after the campaign was launched, Johnson & Johnson profiled some of the nurses who benefited from this campaign. 

Campaign Sources:
https://nursing.jnj.com/
https://www.jnj.com/tag/campaign-for-nursings-future
https://www.facebook.com/CampaignForNursing/

The Johnson & Johnson Campaign for Nursing

Dana-Farber Brigham & Women’s Cancer Center – You Have Us Campaign

A cancer diagnosis can affect much more than the physical body. Dana-Farber Brigham & Women’s Cancer Center created a campaign to help empower patients who are dealing with cancer.

To encourage a more personal approach to cancer treatment, they created the slogan, “Right now you may have cancer. But what your cancer doesn’t know is – You Have Us.”

By sharing confidence-inspiring online videos and words of encouragement, the campaign made a tremendous impact on their audience. 

The “You Have Us” campaign became successful because it built trust between the Cancer Center’s personnel and their target audience.

Campaign Sources:
https://www.youhaveus.org/


https://www.facebook.com/danafarbercancerinstitute

Dana-Farber/Brigham and Women's Cancer Center - You Have Us

Arkansas Children’s Hospital – #100DeadliestDays Campaign

Dr. Sam Smith, Surgeon-in-Chief at Arkansas Children’s Hospital, shocked everyone with his claim that kids are more likely to get hurt, injured or die between Memorial Day and Labor Day.

The campaign’s purpose was to raise awareness of the dangerous time period between Memorial Day and Labor Day. They wanted to make sure that parents know the risks their children face during this season.

With the #100DeadliestDays, Arkansas Children’s Hospital provided a tip each day to help increase safety for kids and teens. They also shared some safety facts and other valuable information on their social media channels.   

This campaign has been very successful and has received a lot of attention from the media and the public. It is memorable, worth sharing, and it also had the shock factor.

Campaign Sources:
https://www.archildrens.org/health-and-wellness/happy-and-healthy-blog/100-deadliest-days-for-kids
https://www.facebook.com/ArkansasChildrens
100 Deadliest Days for Kids

UnitedHealthcare – We Dare You Campaign

Many healthcare providers encourage their audience to adopt healthy habits, but UnitedHealthcare took it a step further by adding a social media element to their campaign.

The award-winning UnitedHealthcare Campaign, We Dare You, is a great example of a wellness campaign in action. Each month, there are new fun challenges and quizzes that are aimed at encouraging their followers to take the first step to a healthier lifestyle and then document it on social media.

The We Dare You Campaign is one of the most successful healthcare marketing campaigns, as it won 8 awards – 2 Healthcare Advertising Awards, 2 Hermes Awards, and an Aster Award. 

Campaign Sources:
http://42cdev.com/client/wedareyoutoshare.com/?now=2015-09-01
https://www.facebook.com/UnitedHealthcare/

United Healthcare We Dare you

Carilion Clinic – #YESMAMM Campaign

When clinicians noticed that many women in Roanoke Valley were not getting mammograms, Carilion Clinic decided to launch the campaign, “YES MAMM, Say Yes to Your Annual Mammogram”. They also provided screening location throughout western Virginian.

The goal of this campaign is to raise awareness about breast cancer and the need for early detection. They used #YESMAMM to answer common questions about breast cancer from their audience. It also drove traffic to their website, where they urge women to make an appointment at one of their local labs. 

#YESMAMM is a perfect example of the power of hashtags to start a movement. In fact, it is one of the most successful healthcare marketing campaigns. 8 years after the birth of the Yes Mamm campaign, Carilion Clinic is still getting kudos. 

Campaign Sources:
https://www.carilionclinic.org/
https://www.facebook.com/carilionclinic
#YESMAMM

New York Presbyterian Hospital – Patient Stories

Nothing drives a message home like a well-told story. When they realized that patients wanted an outlet for telling their stories, New York Presbyterian Hospital harnessed the power of social media to share patients’ stories and connect with their target audience. They even created an entire video marketing strategy around this concept, and that’s something of a game-changer.

Patients’ stories and testimonies can trigger emotions of empathy. By showcasing raw stories on how doctors and nurses helped patients, the result is something even more potent than drugs: hope, trust, and peace of mind.

This marketing campaign creates a sensitive tone for patients while shining a positive light on the medical practitioners and the hospital’s reputation. 

Campaign Sources:
https://www.nyp.org/home
https://www.nyp.org/patient-stories
https://www.nyp.org/kids/stories.html
https://www.youtube.com/user/newyorkpresbyterian
https://www.nyp.org/amazingthings/

#NYPSTORIES

If you need help strategizing your next digital marketing campaign please schedule your free 30-minute consultation today! 

Podcast Script Below:

00:02 Amber Irwin: Hello. Welcome to Social Speak Network’s podcast, I am your host, Amber Irwin. Today, we’re gonna be covering six successful healthcare marketing campaigns that may be able to inspire you to create a new marketing campaign for your practice. The first one I wanna talk to you was about, is Johnson & Johnson. Back in 2002, there was actually a shortage of nurses. Nurses are one of the most dedicated professions out there. They work long shifts, they deal with a lot of people, and they always have the ups and downs of everyone else’s lives. So, when there was that shortage, Johnson & Johnson created this campaign for nursing’s future, so they wanted to create a group of professionals who tirelessly lend love and support to their patients and really wanted to give them that support that they needed, that the nurses were giving to everyone else.

01:13 AI: And so it really went public and people started becoming more and more aware of what Johnson & Johnson were doing in this campaign. And so now it’s become… Being able to educate nurses, give them a ton of different donations of where nurses are supporting the community. Really an educational platform, a community, that Johnson & Johnson has built for the nursing profession, to really be able to provide them value. So on here, you’ll see there’s personal stories, different ways that Johnson & Johnson’s caring and giving back to the community, where they’ve come from. And so this is a campaign that’s been on for a long time, 15 years, and which is amazing, for something to last and still going strong 15 years later. This is huge. And really, it’s because of their why. They saw a shortage in something. They saw an area where they can give back and be more than just a product company and really give back to their why, which was nurses and be able to provide a community for them. So that is huge.

02:36 AI: The next one I wanna talk to you guys about is the Dana-Farber/Brigham Women’s Cancer Center. What they have created here is really a slogan about; Right now, you may have cancer, but what your cancer doesn’t know is you have us. So it’s really about talking to the patient as an individual and helping them understand the journey and what they are going to need to overcome what is ahead of them. Cancer, that C word is a very scary thing, regardless of what type of cancer it is. So what they have been able to do is really play off of that relationship and that story and educating their patients on what’s gonna work best for them.

03:36 AI: So it’s to help them empower patients who are dealing with cancer and what does their future look like. So that slogan, right now, you may have cancer, but what your cancer doesn’t know is you have us. That shows the patient like they care about me. You can see on their home page, it’s, you have us. You’re not in this alone. We are here to help you every step of the way. And to me, that gives me the chill bumps, that really connects with, especially as a woman, so this connects with me. And so this campaign that they have created and the slogan, it’s so simple, “you have us” and those three words have gone viral with them, because this is people… They trust them, they’re creating that relationship with them, and so what they’ve been able to do is provide that support. So that’s a huge, just moment of, “Okay I’m not alone, I have this practice behind me, I can do this.” They’re empowering their patients and guiding them through this journey of having cancer. So that is amazing.

04:53 AI: The next one is an interesting blog. So the Arkansas Children’s Hospital wrote this blog, and it is 100 deadliest days for kids. Now this blog was published back in 2014 and the hashtag, #100DeadliestDays, this thing spread like wildfire, because just the title, 100 deadliest days for kids. Oh my goodness, what is it? So this was the doctor writing about. Now, through Labor Day, marks a time when kids are most likely to be injured. Whether that was a broken bone, they were sick, accidents happen, or worst-case scenario, they unfortunately had seen the most children’s deaths within this time frame.

05:48 AI: So, this was written in June of 2014. And this is something that the Arkansas Children’s Hospital has been able to incorporate into their digital marketing and something that they’re constantly sharing and reminding people, it gave a purpose to raise awareness to the dangerous time period of Memorial Day to Labor Day. They wanted to make sure that parents knew the risks and what children were facing within that time. You have to think, that’s obviously the summer, you’re traveling, sports, being outside. This is also, unfortunately, where you see kids being left in cars. This is where Arkansas Children’s Hospital really wanted to bring that information to their audience and let people be more aware of the summer season is a time you really pay attention to these safety tips and make sure that your children are okay.

06:56 AI: So, one thing that they could do each year is they could come in here and they could update this blog post. So it’s always showing new and you’ll see that a lot with… Especially with the digital marketing, Hubspot, CoSchedule, social media today. They’ll write a blog that was a few years old. And then they’ll say updated as of a certain date because this article was such a powerful piece for their digital marketing. I would just take it a step further and update it, make sure that the information is still correct. Maybe if there are stats in here, you wanna make sure that the stats are are still relevant to today’s date, but this campaign for them was a huge success on such a sad, touchy subject. So, education is really important for your digital marketing, and a blog post just like this can become its own digital marketing campaign.

08:00 AI: The next one is going to be United Healthcare, “We Dare You” campaign. And many health care providers encourage their audience to adopt healthy habits, but United Healthcare took it a step further by adding a social media element to their campaign. This was an award-winning campaign by the way. This is an example of wellness campaign in action. Each month, there were new fun challenges, quizzes that were aimed at encouraging their followers to take the first step to a healthier lifestyle and then document it on social media. So, one really cool thing about this campaign is when you tie in your social media and your audience, people love to show off what they’re doing and especially if you challenge them. Challenges are great for social media, especially in the health and wellness industry, because they wanna show you this is what I’m doing, this is how I’ve improved my life, this is my recipe, and this is how I’m staying active.

09:09 AI: And so the fact that they not only gave quizzes and create their own challenges, but then they wanted their audience to share with them. And so this was one of the most successful healthcare marketing campaigns. And it won eight awards, two Healthcare Advertising Awards, and that is just amazing, along with a few other awards, but this is something to really think outside the box. Now, this is a big company, United Healthcare is huge, we know that. But thinking of what your practice can do on a smaller scale. And we always say, it’s not the quantity of likes you have, it’s the quality. So if you have, let’s say 2000 likes, and of those 2000 likes, you’re getting between 600 and 800 people engaging on a monthly basis. That’s your loyal fan base. Take advantage of that loyal fan base and ask them to submit photos. Maybe you do a recipe competition, and you’re looking for the best Paleo recipe, the best Keto recipe, the best gluten-free recipe. Maybe within your practice you’re talking to your patients about these different types of a healthy lifestyle and you can tie in those conversations and those topics into your social media. So it marries the offline and the online together. So this was a great, great campaign. I love being able to see how many people were a part of it, all the awards that United Healthcare won, but it just makes you think, “Okay, let’s think outside the box.”

10:55 AI: The next one is the Caroline Clinic, and this was… They did a campaign that was all about #yesmamm, M-A-M-M. And this was all about their saying “Yes” to mammograms. So they wanted to make sure that women were taking care of their bodies, making sure that they were getting the annual mammograms or every three-year mammograms, based on what their doctor had said. They also provided screenings at that location throughout Western Virginia. So this is again something where they’re saying, “This is what we wanna help you with. Here’s how we’re gonna help you. This is what we believe in. This is what we want.” And so they had a pull-up their Facebook page. This was their campaign was this hashtag #yesmamm, M-A-M-M for mammograms. And the goal of the campaign was just really to raise awareness about breast cancer and the need for early detection, to educate their audience to really just understand how important it is for that preventative, for that checking and making sure that you are doing the right things and how to do the right things, et cetera. So this was a great campaign. I love being able to brand something that is to your target market that they can relate with. So that was huge. And it’s catchy, YesMamm. That’s what people wanna see.

12:43 AI: The last one is the New York Presbyterian Hospital. Their campaign was all about the patients and children’s stories. And nothing can sell a company better than patient testimonials. The stories behind the people that you serve, that you’ve helped. And that storytelling is such a big piece with digital marketing and marketing in general. This is why you see so many testimonials for info commercials. It’s those personal stories. It’s that, “Oh my gosh, I’m not alone. I dealt with that,” or “They’re just like me,” or “I’m not the only one,” whatever that is in our heads that’s playing. Being able to have patient stories is a huge piece of your digital marketing. And so what they’ve done is they’ve created a whole campaign showcasing raw stories on how the doctors and nurses had helped their patients, both adults and children. And the results… Something even more… What the patients were dealing with whether that was drugs, car accidents, sickness, they were able to tell their story, share how their experience was with New York Presbyterian Hospital, how the doctors help them and then what the result was. So because they came here, how was their life changed?

14:23 AI: And that’s the biggest thing, is they wanna know what’s that end goal and this shines such a positive light with their audience. And they actually had patients for adult stories and then also children stories. So they took it a step further to showcase what children are dealing with as well, and how they’ve been able to help them. So they have on their website to share your stories that will… Your experience. They wanna be able to shed that positive light and really be able to help other patients that are struggling with similar things. So, raw stories is just such an important piece and I wish that companies did more of this. And I know it’s something that’s… It’s a hard thing to do. One, you have to orchestrate that are you gonna… Is it gonna be a written testimonials or story? Is it gonna be video? And if it’s gonna be video, do people wanna be on a video? Do people wanna share their story? And so you have to be able to look at who your target market is. What your patients are going through? How has their life changed since they’ve been seeing you and being able to better their life?

15:49 AI: I feel like more and more people now are more willing to share their story to help others because they see the greater good. So as you’re putting together or thinking of these campaigns that you want to put together, think of these six examples. And be able to be able maybe pick and pull from different ones, different ideas that you’ve liked and really be able to look at your practice as a whole. And how are you helping your clients? What are they struggling with? What are their needs? And being able to put a campaign together for your digital marketing, to attract more people into your practice that you could help. Because at the end of the day that’s all why we’re in business because we wanna help more people. We wanna help the greater good. That’s our why, so how do we reach them? And that’s an amazing thing with digital marketing. There are so many different ways that we can do this.

16:45 AI: So, if you need help and you are just struggling with creating a good campaign or wanna run some ideas past us, please head on over to socialspeaknetwork.com. Schedule a free 30-minute consultation. We love to be able to brainstorm ideas and figure out what’s the best route for you and your practice and be able to provide that feedback. Sometimes it’s just nice to have a listening ear on, “This is what our practice is thinking, does it make sense? Do you think it would work?” So again, Social Speak Network, free consultation, and until next time, please subscribe on iTunes or on Podbean. Have a great day.

6 Successful Healthcare Marketing Campaigns You Need to See Pinterest