Choosing the right channels to reach your target market is a crucial decision. It is important that you know where your prospects and customers are spending their time online. With Twitter, Instagram and Facebook leading the pack, most businesses are tempted to use more channels and to have a presence on multiple social media platforms. […]
You only have a few seconds to capture the attention of your target audience. Think about the books you’ve began and the articles you’ve read in the past. Through the first few sentences, people will decide whether they want to spend more time to read your content. With so much articles posted on the web, […]
When it comes to achieving online marketing success, getting found is probably one of the biggest determining factors. Unless your site shows up on Google and other popular search engines, you’ll definitely have a hard time improving your web traffic, getting your content out and reaching out to people who might be interested in the […]
Your prospective and current customers are already online, and most of them are spending a few hours a day on social media. If your business is not active on social media, now is the right time to build a solid online presence. Social media enables you to engage with your customer as never before. So, […]
Email marketing isn’t dead. In fact customer acquisition has quadrupled over the past 4 years. This goes to show how effective email marketing is for small businesses. That’s great news, provided that your emails are being read by the recipients. In order to make sure that you’re getting the most out of your marketing efforts, […]
Living in the digital world, there seems to be a surplus of information on the web. On average, we create 1.5 billion pieces of content, 2 million videos and 140 million tweets every day. The web is cluttered and the competition is tough. If you are a digital marketer or a business owner, it is […]
In social media, first impression means everything. Your cover photo provides a great opportunity for your business to connect with prospective customers. Within seconds, clients and customers will decide if they do have a good feeling about your company or brand, based on these images. Being the focal point of your Facebook page, it is […]
Social media is more than just a place where you can meet new friends and interact with people. Today, it is also considered an essential tool for marketers. Most companies recognize the power of social media and understand that it’s not just a passing fad. As a marketer, you have to keep in mind that […]
Since its launch in 2010, Instagram has grown and has been steadily growing as one of the biggest social networking platforms. Today, Instagram has been taken full advantage of by businesses to promote their products and services, develop their brand, gain customers and help them drive sales. Now, it’s your turn to take advantage of […]
Social media has been so popular nowadays that is has entered the rare stratosphere of recognition and fame that is usually reserved for Presidents and rock stars. Ironically, rock stars of this generation bow to the power of social media. You’ve probably heard that social media provides business owners an amazing opportunity to market and […]