Social media is more than just a place where you can meet new friends and interact with people. Today, it is also considered an essential tool for marketers.
Most companies recognize the power of social media and understand that it’s not just a passing fad. As a marketer, you have to keep in mind that social media platforms are constantly changing and growing. So, it’s important to keep up with the facts and statistics in order to get the most out of your social media marketing.
In this article, we have compiled some important facts every marketer should know. Read on and keep these things in mind while planning your social media strategies.
Timing is important
Most companies use social media to reach out to consumers. If you want to reach more people, you have to plan and schedule your posts. Facebook posts that are published after working hours, specifically between 5 pm to 1 am, get the highest engagement.
People are spending more time on their smartphones as compared to other devices
Armed with this information, it is important to make sure that all the content you post on social media are mobile optimized. If not, then you’re losing a lot of prospective clients.
Facebook continues to be the champion of all social media websites
Despite the increasing number of social media platforms today, Facebook still remains to be the most popular choice. In fact, if Facebook were a country, it would have the 3rd highest population, next to India and China. Also, 67% of American internet users across all age groups use Facebook.
Consumer’s buying decisions are influenced by social media
According to a study that was conducted by a digital marketing agency, 74% of consumers rely on social media platforms like Facebook and Twitter to guide them with their purchase decisions. Meanwhile, only 17% of consumers trust advertisements.