Google’s latest feature AdWords, “Dynamic Search Ads” indexes your website for changes, takes keywords for your site and composes a unique search ad based off of search queries you haven’t used in AdWords.
Based on what was searched in Google, it generates a dynamic headline. This headline is separate from other campaigns you’ve set up. A key thing to be aware of with Dynamic Search Ads is that YOU write the content of the ad and Google creates the headline.
About 16% of all searches through Google everyday have never been searched before. Dynamic Search Ads allows advertisers to target relevant searches to their website with unique ads created from your sites’ content.
This new feature provides “broader exposure” to help businesses get more targeted people coming to your site. Google reported that advertisers in their pilot program have been getting a 5-10% increase in clicks and conversions in addition to an overall positive ROI.
Dynamic Search Ads lets you control your ads. You can make them show for your whole site, or restrict it to a specific page on your site.
This will ultimately benefit large clients who don’t want to have to browse through thousands of pages to see what they want to promote. Simply by providing Google the keywords to look for in their websites, Google dynamically creates ads based off those pages’ content.
You’ll still be able to view everything and compare it with the present data in AdWords, and you can still adjust your max CPC bids and negatives.
It has not been decided when this new feature will be open up to everyone, but to sign up for the beta program, contact your Google representative or sign up at https://services.google.com/fb/forms/dsabetainterest/