Today, online videos are considered to be one of the most popular forms of advertising. In fact, a lot of businesses are using online videos as a part of their promotional strategies in order to stay ahead of the competition and keep up with the fast paced trend.
Still not convinced? Here are 4 reasons why you should advertise with videos online.
People love videos
People are getting more into viewing and sharing videos via Youtube, Facebook and other social networking sites. They just can’t look away.
Everybody is watching videos. Youtube alone has more than 4 million views per day. That said, you need to make promos, ads or video blogs, whatever format best reaches your target audience.
Feature your product’s functionality
Videos are an effective form of advertising as you can vividly show your audience, not just how your product looks like, but also how it performs.
Through this format, you can easily instruct and educate your current and potential customers about your products or services.
Stay ahead of the competition
Most people don’t have time or are too lazy to go through lengthy articles. They would rather spend a couple of minutes watching a video just to get the answers they need.
Users like to see something new and different, and videos can help you deliver. If you wish to stand out from your competitors, you need to create curiosity and offer information in a different way.
Capture interest of users
Videos are a great story-teller. By creating an engaging and compelling video, you can get people to cry, laugh, get mad or excited. This enhances user experience, making them want to come back for more.