Social media marketing is beneficial for small business owners as it helps them build awareness about their business and products or services through different social media channels. With the right tactics, you’ll be rewarded with increased product visibility, a new batch of potential clients and bountiful sales as well.
As a beginner, building a social media presence may not be that easy. We have compiled a few tips to make the process easier for you.
Choose a social media platform
As a beginner, it would be best to choose 1 or 2 social media platforms and stick with it. This would be easier instead of working across different platforms at the same time.
A great way to determine which platform is best for you is to follow the influencers and learn about their success story. Follow the leaders in your niche and check out their Twitter, Facebook, Pinterest and other social media accounts.
If they have 50,000 Facebook fans but only 5,000 Twitter followers, then Facebook may be a more suitable social media platform for your niche.
Optimize your social media platforms
Decide which social media tools you’ll be using and optimize your profiles. You are more likely to get more followers and boost your SEO efforts by optimizing your profile.
If you wish to have a trusted profile, then using a real photo would be of great help. Social media is all about connecting with people, so you have to show the people who you are in order to get their trust.
Connect your social media accounts with your blog or website
If your social media profile is ready, connecting your blog or website to your social media account would be the next step. Each platform has a certain set of procedures to follow. So, you have to abide by these rules and do it correctly.
Add social media buttons to your blog or site
Adding social media buttons on your blog or site is beneficial as it could help reader share your content easily.
For increased exposure, it is best to place the buttons above the fold. Also, larger buttons are more visible and are more likely to get you more clicks compared to smaller buttons.