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How Your Business Can Capitalize on Facebook Live

Facebook live has become increasingly popular with businesses, organizations and the general public. It allows you to stream and share live videos with your fans and followers. It has opened a whole world of opportunities for businesses from around the world.

Facebook live in more than just broadcasting a brief episode on Facebook. It can add a personality to your brand and really work to broaden the sincerity and breadth to your business on Facebook.

What topics can you discuss on Facebook Live?

Whether you are camera shy, feel like you don’t have anything to put out there, or are just dragging your feet, I highly recommend jumping onto Facebook live. This list should help you feel more empowered to find a topic to discuss live!

Hot topics in your business or industry
Q&A or review the FAQ on your website in a video
Breaking news
Conduct an interview
Are you a performer? Perform!
Give a behind the scenes look at your profession
Record a demo or tutorial and teach your fans.

What topics have you found to get a lot of response from your viewers?

Now that you have decided on a topic, there are some tips to help you get the most views and engagement.

6 Tips for Better Facebook Live Engagement

Tell fans you are broadcasting
Make sure you have a strong internet connection
Add a description to your live before you actually click to go live on Facebook
Take the time to say hello to your live viewers and respond to their comments in real-time
Don’t always keep it short – longer broadcasts pick up more viewers
Use a closing line to signal the end of a broadcast

Here are 4 ways your business can capitalize on Facebook live.

Real time engagement

One of the biggest benefits of using Facebook live is that you get to engage with your audience real time. You can see how many people are watching your video, ask for their opinion, and determine whether or not your content is working. Because of the real time connection with the audience, studies suggest that Facebook live gets 10 times more comments than other contents.

Most business use social media to interact with their audience. You can take it to the next level by using Facebook live. We’ve seen a lot of business use this to conduct Q&A sessions. People can ask whatever they want. Since this is a live version, they can get an answer to their questions in an instant.

It is more convenient

Business owners have a lot on their plate. Sometimes, creating new content can be time consuming. If you want to increase engagement without spending too much time creating new content, Facebook live is the way to.

You can conduct a Q&A session without all the big production behind the content. Live streaming also provides an easy way to disseminate information to your fans and followers. It’s a lot easier than writing a blog post or newsletters.

Create better relationship with your audience

Live videos are spontaneous. They are not rehearsed. There are no cuts. There are no edits. People want authenticity. It’s the total transparency that draws people in. Through these videos, they get to see the people behind the company and interact with them directly. It humanizes your brand and creates a new level of trust. It also provides a more intimate level of engagement.

Reach more people

People have a very short attention span. They prefer to watch a 1-minute video than to read a 1,000 word blog post. Considering that there are more than one hundred million active users on Facebook, you are likely to reach more people with Facebook live. What’s great about live streaming is that it people can watch the video even after it has ended. That means you can engage new audience.

July 25, 2017/by Caitlin McDonald

Facebook, Hashtag Marketing, Instagram, Social Media

Tips for Writing Better Social Media Posts

Most businesses use social media to promote their products and services and build a relationship with their target audience. What you share on social media can have an impact on your online marketing results, but knowing how to properly write content that your audience will love and share will help elevate your social media game.

Now, it’s time to get writing. Implement these tips when writing social media content to help boost engagement and make your posts stand out from the rest.

Use high quality photos

Make the most out of every post by adding an eye-catching photo to it. Studies suggest that social media posts with photos get an 87% interaction rate from users. Remember, the more likes, comments and shares you have on a post, the greater the reach. Make sure that the photo you’re using is compatible with your content. Use different types of photos and messages to see which ones your audience responds to.

Craft share-worthy posts

According to studies, 1.3 million pieces of content are posted on social media every minute. Because of this, social media posts have very short lifespan. Unless your content is interesting enough, these posts won’t be seen by your followers.

Create posts that are worth passing along. You already know who your target audience is and what topics they are interested in. The most share-worthy posts usually fall under these categories – entertainment, assistance, analysis, and information.

Use as few words as possible

Writing social media post is a lot harder than it looks. This is especially true in social media platforms like Twitter, since you’re only allowed to use 140 characters. But did you know that Tweets with 70 to 100 characters get the most retweets?

Although Facebook has a limit of 477 characters before it will show “read more” or “see more”, experts suggest writing shorter posts. In fact, they believe that 40 is the magic number to keep in mind when creating Facebook posts. 40 characters is not much at all, but these posts receive 86% higher engagement than others. That said, you need to choose your words wisely. Make every word count.

June 11, 2017/by Caitlin McDonald

Facebook, Social Media

How to Utilize Your Facebook Account

Facebook has over 1.3 billion users, the largest of any social network. In its ten-year history, it has become a fixture of the daily online experience. Nearly half of all Facebook users are active each day. When they visit Facebook, they spend an average of 18 minutes per visit!

These users aren’t only browsing profile updates or viewing photos. Each Facebook user is connected to an average of 80 pages, groups, or events. That’s where you come in — your marketing efforts and Facebook presence.

How often to post

With over 1 billion users throughout the world, Facebook is the place to be. As a general rule of thumb, you’ll want to post daily, 5-7 days per week.

You don’t want to post too frequently as people easily get frustrated with too many posts. Make each post count by sharing fun pictures and posts that your followers will be interested in. Remember, the more your followers comment, share or like on your posts, the more likely are they to see them.

Additional Facebook Tasks:

There is more to do on Facebook than just publishing daily posts. These include efforts to grow your network, invite people to events, and interact with other businesses. More specifically, we recommend:

Inviting Friends to Like your FB Page
Adding a link to Facebook to your website
Adding a link to Facebook to your email signature
Running FB Ads to promote events to your followers
Running FB Ads to increase Likes
Running FB Ads to promote posts
Sharing content from other Facebook Pages
Sharing content from your Facebook page to your Personal Profile

Topics to post about

Begin thinking about what types of topics and posts will engage your target markets. You can interact with your Facebook Likes in a variety of ways, including:

Thanking the new people that have liked your page by sending them a message or posting onto their wall with a discount
Creating a coupon or discount tab that offers new Likes a special discount
Asking questions to get their opinion or thoughts about a new product, topic, article or video
Pinning stories to the top of your page (do this by hovering your mouse over the left-hand corner of that post and click on the pencil then pin to top).
Offering free services to your Likes
Posting videos and images – people love to see videos and images and seem to have more interaction than a regular post. These videos and images should represent your company’s services, products, interests, and industry topics.

May 17, 2017/by Caitlin McDonald

Facebook

Surefire Ways to Skyrocket Your Facebook Engagement

Most business owners use social media to connect with current and potential customers. After all, it’s free, and people are already using it. So why not take advantage of it, right? But with so many businesses vying for people’s attention, posting updates every now and then is no longer enough to maintain an active Facebook page.

Making small changes on what and how you post can help boost your page engagement.

Here are 4 ways to skyrocket your Facebook engagement.

Share something funny

People use social media for entertainment. Many of them would log in to their social media accounts during their lunch break or after office to de-stress. Sharing something funny with your Facebook fans will help lighten up their mood. Go ahead and give people a good giggle.

Boost your best posts

So you have just recently published a new blog post. You share it on Facebook to spark some engagement and drive traffic to your website. Sure, it will work. But if you’re looking to reach a wide range of audience, then we suggest that you boost that post. You don’t need to spend a huge sum of money in order to get that post in front of your target audience. Just give it a modest boost of $25, target your audience and you’ll see a tremendous increase in likes, comments and shares. Plus, traffic to your blog or website will also increase.

Timing is essential

More than half of the American adult population are active on Facebook. Given the number of people that post every minute, your posts would be buried in a very short span of time. As such, you want to make sure you that you post when your fans are online. There are several online tools that allow you to schedule your post, so you don’t have to wait for a specific time before posting something on your page.

Ask a question

One of the easiest ways to start a conversation with your fans is to ask them a question. If you own a restaurant, you can ask them what food they usually order when they visit your place. Another option would be to ask what they want you to add on your menu. Find a way to leverage in people’s needs or interest.

April 27, 2017/by Caitlin McDonald

Advertising, Boundless Internet Marketing Solutions, Facebook, Internet Marketing, Social Media

Tips to Create an Effective Facebook Ad Campaign

Facebook is one of the best places to find qualified leads. With over 1.5 billion monthly active users, there is no doubt that Facebook ads can help you achieve your goals.

How do you ensure that your Facebook Ads make the biggest impact? Here are some tips.

Set goals

Take a moment to determine what your goal is before creating a Facebook Ad campaign. What do you want to get out of it? Are you looking to reach people near your business? Do you want to increase traffic to your website? Or do you wish to increase conversion rate? Once you have set your goal, it will be easier for you to determine your budget.

Take advantage of advanced targeting options

For your ads to be effective, you need to make sure that it targets a specific group of people. Facebook’s demographic and segmentation tools allow you to reach the people who matter most to your business. By selecting well targeted audience, you’ll have a good chance of reaching your goals without having to spend a lot of money.

Add images to your ad

Pictures are vital for capturing the attention of your target audience. If you want to get your ads clicked, choose an image that stands out.

Businesses, big and small, spend their time, money and effort just to reach their target audience. With so many people posting on Facebook every minute, there’s a good chance that your ads won’t get noticed. You need to grab user’s attention so that they read your ad. An eye-catching image can help you do that. The more interesting and eye-catching the image is, the more likely will people notice it.

Use call to actions

A call to action may not help in making your ad more engaging or increasing your click-through rate. So, why is it important?

When you add a call to action to your ad, people will know immediately what you want them to do. As such, they are likely to proceed with the desired action after clicking on your ad. This improves your conversion rate and decreases your cost per conversion.

November 8, 2016/by Caitlin McDonald

Boulder Marketing, Boundless Internet Marketing Solutions, Facebook, Instagram, Social Media

Why Are Hashtags So Important?

Once upon a time, Twitter was the only place hashtags were used. As understanding of how hashtags work grew, they became widely embraced by social media users. Today, hashtags have become a prominent feature within other social networks as well. In fact, they are used in all social media channels, except LinkedIn.

Whether you’re a business owner looking to make a splash on social media or looking to grow your business, make sure you incorporate hashtags into your social media marketing campaign. Here’s what hashtags can do for your business.

Track relevant conversations

Sometimes, you want to know what your audience is talking about. Hashtags make it easier to cut through the digital clutter. It provides an efficient way to find specific content or information.

The first thing you need to do is to create a list of keywords that people often associate with your brand. This will help you determine the popular topics and latest news, which will make it easier for you to start a conversation and engage with your fans and followers.

Expand your reach

Although we can’t deny the effectiveness of a unique hashtag, some business owners and marketers seek out popular hashtags and use them to promote their brand. When done right, riding a trending hashtag can help increase your social reach and improve brand awareness.

In this case, relevance is the absolute key thing to remember. Only use hashtags that are relevant to your business, audience and industry.

Promote an event

A well-chosen hashtag can bring all information and online conversations about your event together. It can also increase awareness and visibility of your events. Use the hashtag every time you post something that is related to the said event. Encourage your fans and followers to use the hashtag to gain more exposure. Keep your hashtag short, easy to remember and relevant. Also, make sure that it hasn’t been used recently.

September 27, 2016/by Caitlin McDonald

Advertising, Adwords, Boundless Internet Marketing Solutions, Facebook, Internet Marketing, Social Media

Reasons Why Your Facebook Ads Aren’t Converting

Facebook ads are one of the most popular options among small business owners who are new to online marketing. After all, Facebook is one of the biggest social networking channels available, with about 1.6 billion active users.

Believing that Facebook would help them reach their target audience, business owners would spend hours optimizing their Facebook ads and spend a sizeable budget for their ads. However, many of them end up getting frustrated because they’re not getting the results they hoped for.

Are your Facebook ads producing mediocre results? Take a closer look at your Facebook ad campaign to make sure you’re not falling prey to these mistakes.

Poor ad copy

When creating an ad, your goal is to convince people to perform the action you want them to do or to buy your product. Don’t expect your ad to perform if it is confusing, badly written or if it includes wrong spelling and bad grammar. Make it a habit to review you content before publishing it.

Your target audience is not properly defined

In order to get results, you need to target a specific group of people who’ll be interested to see your ad. Next time you run a Facebook ad, make sure you set the location and demographic like age and gender. This way, you can be sure that you’re putting ads in front of prospective customers who will be clicking your ads, and not wasting your money on people who might care.

No call-to-action

There are a few reasons why people may not be converting. One of them is due to the lack of call-to-action in your ad copy. Make sure you include a clear call-to-action so that people are directed to click on your link.

Your offer lacks value

With countless companies pushing ads across multiple channels, the digital marketing landscape has been saturated. As a result, users learn to scroll through ads that do not offer enough value to them. Most users will only click through the ad is worth their time to do so.

To get more clicks on your ad, you need to get to know your target audience and determine what they value. You have to offer something that would make them think it’s worth their time. A free e-book, a superior product, knowledge, a great sale or entertainment will make them want to click your ad.

September 20, 2016/by Caitlin McDonald

Facebook, Internet Marketing, Social Media

Rules of Engagement for Facebook Group Administrators

Many of you have probably forgotten about Facebook groups, but it’s actually one of the best tools for engaging with your audience. It is also a great way to invite people with the same interest with you and get them to converse about the same topic.

How do you get the people in your group to become more engaged? Here are 4 ways to increase social engagement in your Facebook group.

Be active

As the administrator of the group, it is your responsibility to get the conversation cracking. Ask question that will encourage members to chime in and join in the discussion. If you’re not active in the group, then they won’t either. Also, make sure you post the type of content your members want to see.

Welcome new members

Much like a tourist visiting a new city, people would spend some time on your group, exploring what it has to offer. Unless they know they felt at home, they won’t want to stick around or engage with you and other members.

Create a welcome message for every 10 or more members who have joined your group. Include details like why the group exists and who the group is for. Let them know that they are welcome to post and share within the group.

Make it fun

If you want to keep people active in your community, then you need to give them a reason to keep coming back. You can ask members to share something that they like. Invite them to tap into a part of their lives that excites them and lightens them up. Another way is to host an exclusive giveaway to reward loyal customers.

Do not advertise your business on the group

Use your group as a platform to engage with your target audience and get to know them well. People don’t want to hear about your products. Rather, they want to participate in discussions that are related to a topic they are interested in. You want them to see your group as a place where they can learn, share and collaborate.

June 21, 2016/by Caitlin McDonald

Facebook, Internet Marketing, Social Media

Tips for Creating an Effective Facebook Ad

There are 890 million people signing in on Facebook every single day. Given that number, it is safe to assume that your potential customers are a part of this massive community.

Facebook ads have enormous potential to drive traffic and grow your business. But how do you get people to click on your ad and get them to buy your products? Here are a few tips.

Define your goals

You first need to define your goals before you spend a single cent on Facebook ad. What are you hoping to accomplish? Do you want more fan engagement? More Facebook likes? More website visits? More sales? The type of ad you should use depends on what you want to achieve.

Choose images that stand out

If you’re planning to promote a post, be sure to use powerful images. Remember, your ad photo is the first thing people are going to see. These photos can make your ad be more eye-catching.

According to studies, ads that use pictures of people do really well. Take a look at the ads, and you’ll notice that most of them use pictures of people. Why? It’s because people likes people. If you want to promote your products, you might want to use a photo of a person using your product.

Include a call to action

An ad with high quality content and powerful photos is great, but without a call-to-action, people might not understand what’s in it for them or don’t not know what to do next. As a result, your ad fails. Adding a call-to-action encourages people to take your desired action. Plus, they won’t waste time figuring out what to do next.

Ad placement

When it comes to where your Facebook ads will appear, you have 3 options: right column, mobile and news feed. Instead of going for all news feed ads or just choosing right column ads, why not test the different placement ads? This allows you to determine which one performs better.

December 22, 2015/by Caitlin McDonald

Advertising, Facebook, Internet Marketing

How Facebook Ads Can Grow Your Fan Page

Increasing Facebook likes can be a tricky process. With the algorithm changes, Facebook page engagement decreased over time; thus, making it difficult for business owners and marketers to reach their fans.

Since Facebook is one of the biggest and most popular social networks, you should be looking for ways to increase the number of people who like your page. Advertising using Facebook ads is one of them.

Facebook ads are the easiest and most effective ways to increase your likes. If you don’t already have some good Facebook ads strategies, you better get started.

Ability to reach smartphone users

Facebook has about 1.20 billion active mobile users as of December 2014. That’s a lot of people, and the number of users is increasing over time. Because of that, mobile should be your priority. By advertising on Facebook, you’ll be able to reach your audience right at the palm of their hands.

Enhanced audience targeting

There are billions of people on Facebook. That said, you need to make sure that you use at least the most basic of targeting when you set up any ad on Facebook. Otherwise, you’ll end up advertising to the wrong people and waste money in the end.

Facebook advertising allows you to target a specific group of people based on their age, gender, geographical location, interests and more. This gives you the chance to be more precise in your audience targeting. Think about your ideal customer and what they’re interested in. Decide who you want to reach before creating an ad.

Heightened audience engagement

Before, you only needed to come up with great content and wait until you get all the likes you deserve, but all that has changed over the years. Now, you have to promote your content to ensure that your existing and potential customers see it in their newsfeeds.

Your primary goal is to capture the attention of your target audience and get them to engage with your posts. In addition to ads, you need to make sure that your content are interesting because users only see posts from pages they engage with. Build trust with your followers and get them to share, like or comment on your posts.

November 24, 2015/by Caitlin McDonald