Not long ago, writing a Facebook post and asking people to share, like or comment is all it took to maintain an active business page. But with Facebook’s algorithm changes, capturing the attention of your target audience becomes increasingly difficult.
If you’ve given up hope of ever reaching your target audience, then we’re here to help you out. Read on and we’ll show you how to increase fan engagement on your Facebook page.
Use visual content
Like the old adage says, “a picture is worth a thousand words”. But for a business owner like you, it’s worth more than that.
Survey revealed that visual contents get 180% more engagement as compared to other types of content on Facebook. This is because they are easy to digest, clear and concise. Post infographics, quotes, memes, tips, people, places etc.
Post more often
If your goal is to reach more people, then you have to be active on social media. We suggest that you post at least 4 times a day. This way, you’re giving your fans 4 chances to see your posts.
Feel free to post photos, talk about news, ask questions etc. Also, publish useful content with a consistent voice that your community knows.
Post interesting content
The simplest yet most effective way to capture the attention of your target audience is to publish great content and entice them to engage.
Make use of your knowledge and experiences by giving helpful tips to your fans. You can use past blogs or newsletters and turn them into quick tips. You can also share your knowledge by creating video tutorials and sharing them on Facebook.
Include call to action
Most people would browse quickly through their news feeds. Always include a call to action if you want them stop and take action. Sometimes, all you need to do is ask, but try to be as non-salesy as possible.