You’ve probably heard more than a few times that email marketing is dead. But statistics say not a chance. In fact, studies suggest that email marketing beats Facebook and Twitter in customer acquisition by 40 times. And for every $1 spent on email marketing, it generates $44 in ROI.
Email is one of the most efficient channels for delivering advertising messages to people who have shown interest in your services. It allows you to connect with them on a personal level, which helps you build a relationship with your audience and drives your practice forward.
So how do you ensure that your email efforts drive in the most bang for your buck? Here are some tips.
Create attention-grabbing subject lines
How many unopened emails do you have in your inbox? 500? 850? If you’re like me, then you probably have thousands.
You have great content to share, but it won’t matter if the emails aren’t’ getting opened and read. To boost your email open rates, you need to craft subject lines that subscribers simply can’t resist.
Keep in mind that people only scan their inbox very quickly, so make sure to keep your subject lines are short. Also, do tell them what’s inside. If a person signed up to your list and you promised to send them an in ebook in return, then you can use subject lines like “Your guide awaits!” or “Your ebook inside!”. This is better than just saying “Thank you”. It’s short, direct to the point, and lets them know that something is waiting inside the email.
Hit the right frequency
Think of the last time you unsubscribed from an email. If you’re like most people, I bet you did because you’ve been receiving too many of them from a single sender. That said, you need to consider this when sending emails to your subscribers.
The last thing you want is to bombard people on your email list with offer after offer. You don’t want to do it so infrequently either that they’ll end up forgetting about you.
So how often should you send emails to your subscribers? Honestly, there is no chiseled-in-stone answer.
But you can start by keeping an eye on what industry leaders are doing. They have done their homework and have built schedules that perform well.
Many of you probably receive dozens of emails every single day. Now, let me ask you. How many of these emails do you read? How many of them really resonate with you? I bet many of them don’t, right?
If you want to increase your open rates as well as your conversion rates, then you need to make sure that you’re sending the right messages to the right people. How? By segmenting your emails.
Segmentation means breaking your email list into smaller segments. This allows you to personalize your emails and ensure that the messages are completely relevant for each recipient. By doing so you’re likely to get 15% more opens and 60% more clicks than if you don’t segment your campaigns.
Make recipients feel special
Growing your email list is vital. But you also need to think of your existing subscribers. These people are the ones who avail of your services and helped you grow your practice. In addition to health tips and advice, you also need to give them something extra. It can be in the form a discount, free visit, or an exclusive offer.
Studies suggest that people tend to desire and give more value to things that are scarce. You can leverage on the principle of scarcity to make your readers feel special.
Let’s say you just published a book. Let your subscribers know that you’re giving them a chance to buy the book before you release it in public. Or you can also give them some discount vouchers for the trust and loyalty they have shown you.
Create a powerful CTA
The goal of email marketing is to get the reader to take action. A clever copy with a powerful call-to-action can make all the difference in your campaign.
A call-to-action is an important step towards actively directing the readers to your goal or objective. Simple call-to-actions such as “call now”, “schedule an appointment now”, and “buy now” usually works, but don’t limit yourself to the common ones. Try to think outside the box and create a powerful CTA that would grab a reader’s attention.