The fact is you could put as many videos as you want on YouTube, but you are not getting any positive return if nobody is watching them. So the big question is, how do you get more people to watch your videos?
The answer: Pinterest.
To boost your business and increase your subscribers, link your YouTube channel with your Pinterest account. If you already have both a YouTube and a Pinterest account, you may as well leverage the influence of both these social media platforms. Here’s how to get started:
If you do not use Google Chrome, download it now (it will make this much easier. Google Chrome offers a “Pin It” button that lets you take an image from any site and put it to your boards. Once in chrome, to get the “Pin It” button go to http://pinterest.com/about/goodies/ – then simply drag the “Pin It” link to your bookmarks bar.
Before you do any official linking between your YouTube channel and Pinterest, you must make sure your YouTube channel is fully optimized to your brand. Anything in your YouTube description box must have a URL/link back to your blog or company website. This is usually where viewers look to get more information. You also want to ensure that your YouTube profile is fully developed – add a personal photo or company logo, and keep your description short and sweet (all of this will help to leverage all of your traffic from Pinterest).
Back to the “Pin It’ button you downloaded earlier. Simply click the button to Pin the video you want to share. Create a board that is dedicated to your YouTube channel. When coming up with a board name, remember to focus on keywords. Pinterest not only generates traffic from its own community, but also from Google Search. So it is very important to consider search engine optimization.
Now that you have pinned your video, it is time to add keywords to your pin description. Whatever you do, do not leave this box empty. It is also a good idea to add the complete URL to your company site inside the description box. This makes it easy for viewers to get back to your page.
Since you have pinned your video from your YouTube channel, users who click will automatically be taken back to your channel. In linking your YouTube channel, Pinterest account, and company blog you are generating more traffic to all three of your marketing platforms.
Remember to pin all of your videos. Give this a try and boost your marketing!