The holidays are just around the corner. With the Halloween rapidly approaching and Thanksgiving just a few weeks away, this means marketers are solidifying their holiday campaign for the most wonderful time of the year.
The holidays are the busiest time of the year. And you might find it difficult to stand out in the marketing frenzy if you don’t plan ahead. Since most people start shopping for Christmas presents after Halloween, it would be a good idea to start hanging the social media ornaments as early as now.
Incorporate these tips into your social media campaigns and make sure that your holiday campaign gets noticed.
Strategize early
The holiday season is slowly creeping up on us and will be there sooner than you think. The key is to plan ahead and get creative. Use social media to create a buzz around your brand leading up to the festive season.
Stand out from the competition
With the holiday season comes a horde of advertisers desperately vying for your attention. Think outside of the box. Remember, majority of marketers are planning to use some sort of promotional offers to capture the attention of their target market. Differentiate yourself from the competition and think of something that would get the public interested and excited to engage with your brand.
Offer coupons
Studies suggest that consumer spending increase by 11% during the holidays. Since it’s the most wonderful time of the year, give your customers a reason to shop by offering discounts or coupons.
Share holiday tips and tricks
Increase your social media engagement by throwing a bunch of informative and interesting content into your social marketing mix. With so many brands flooding the market with discounts and deals, sharing information about DIY home decorating projects or winter recipes for baking desserts will help you get noticed.
You can also ask questions to get people talking about their activities during the holiday, purchases and traditions.
